Digital Marketing Sales

ABHIRAMI NAMBIAR

************@*****.*** 425-***-**** Columbus, Ohio

Data analytics enthusiast with 4 years of experience in business analysis, retail sales distributor & key account management and inventory control and Order Management. Self motivated and passionate towards data analytics with knowledge of Python, Data Cleansing & Visualization, SQL, Microsoft Office and a good understanding of Machine Language Algorithms. PROFESSIONAL EXPERIENCE

Costco Wholesale, Issaquah,WA Nov 2017 - Jan 2019

E-Commerce Inventory Auditor

Inventory management and operational support to depots and business centers specifically for Ecommerce returns both for Costco.com and Costco.ca

Analyse returns ordered online specifically for Tires, handle inventory transfer from e-commerce to warehouse, working with vendors (for tires) to track shipment movement, delivery and filing of e-claims for U.S & Canada. Point of contact for all warehouses regarding returns on Tires. Extensively used AS400 system and OMS for analysis .

Auditing customer refund claims, claims with vendors, chargebacks and working on the new automatic merchandise transfer pilot program for E-Commerce orders to automatically refund the member and ensure inventory transfer.

CASTROL INDIA LTD(a British Petroleum subsidiary), Mumbai, India Territory Manager Retail Sales (B2C) June 2012 -Oct 2014

Compile and generate sales metrics, forecasts and reports according to agreed schedules with the distributors.

Ensure all marketing spend is accounted for, track weekly sales, marketing campaigns and ROI.

Worked with brand teams to develop area specific “go-to-market” strategies, manage marketing budget for new product launch, product upgrades etc.,

Work with external agencies to conduct market research on target segments & industry competitors and identify markets/opportunities to expand distribution.

Managed all on-field promotional campaigns, customer & dealer meets, fleet-owner meets and technical training.

Analyse all data collected through campaigns and brand specific promotions.

Account management, sales support, product training and product placement handling a distribution network of 800+ retailers (small sized) and an annual sales revenue of 5.6 million USD for Castrol’s B2C lubricant division.

Trained sales agents on cold-calling and associated techniques, accompanied them on sales calls to acquaint them with the company and industry practises and procedures. AKZO NOBEL LTD, Bengaluru, India

Summer Internship April - June 2011

Designed and implemented a Customer Relationship Management (CRM) plan for their B2B customers, thereby engaging customers from a transaction relationship to a long-standing business relationship.

Devise a mechanism to standardize the claims process of ‘Duty Entitlement Pass Book’ (an export incentive scheme by Govt of India) and to eliminate errors. CERTIFICATIONS & SKILLS

Analytics in Python - Columbia University, New York

Certificate in Digital Marketing Analytics – University of Washington, Seattle

Google Analytics Certification

Hands on experience in Microsoft Excel, PowerPoint, Word, Outlook, AS400 and OMS

(Costco’s in house)

ACADEMIC INFORMATION

MicroMaster’s in Business Analytics Jan 2020 - till date Columbia University, New York

Certificate Program in Digital Marketing Analytics Sept 2016 to May 2017 University of Washington, Seattle,WA

M.B.A. Marketing June 2010 to April 2012

Amrita School of Business, Bengaluru, India

Bachelor of Engineering- Electronics and Instrumentation June 2006 to April 2010 Anna University, Chennai, India

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