Social Media Marketing Manager

Jehyen Valdez Phoenix, AZ ***** • 505-***-****

*******@*****.*** • linkedin.com/in/jehyenvaldez

!

Skills

Social Media Management Project Management Creative Thinking Marketing Layout & Design Copywriting Team Leadership Experience

PADZU Vacation Rentals, Scottsdale

Project Manager, 02/2019-08/2020

Oversee and manage daily operations and revenue for 85 properties in Palm Springs and 25 in Park City. This included owner relations, social media marketing, accounting, reservations, and overseeing three team members to coordinate maintenance, housekeeping and guest related issues. Worked with the city for permitting and tax remittence. Worked over multiple platforms such as Airbnb, VRBO and Rented to drive more revenue to the rentals. On-boarded new properties and owners to the platform.

Key technologies used: Escapia/Vacation Rental software, Direct/Vacation Rental Software, Adobe/Photoshop, Google Suite/Sheets, BillDu/Invoicing. JW Marriott Panama (The Bahia Grand), Panama City

Marketing Manager, 03/2018-09/2018

Develop, implement, and monitor hotel’s marketing communications strategy for advertisement, promotions, public relations, graphics, and collateral to support the marketing objectives targeting maximization of the hotel’s exposure in the market. Manage and implement promotions and offer to drive revenue to the hotel and its outlets during a time of transition. Rebranded hotel after management change. Rebuilt social accounts from scratch. Rewrote website content and rebranded all in-room collateral as part of transition. Managed Facebook, Instagram, and Twitter for the hotel including four food and beverage outlets and any relevant social campaigns. Created marketing materials such as ads, promotional fliers, in room collateral, and any other special projects. Key technologies used: Adobe/Photoshop, Adobe/InDesign, Final Cut/Video Editing, Canva/ Design, Hootsuite/Social Media Posting

FOUND:RE Phoenix Match Restaurant & Lounge, Phoenix Social Media & Marketing Manager, 10/2015-12/2017

Spearheaded the development of the branding for a new art hotel in Downtown Phoenix. Discovered, negotiated, and scored new relationships with local partners and influencers to drive more profitability and engagement between 10-20% annually. Lead the development and delivery of the annual marketing and communications plans and budget in line with the hotels strategic priorities and revenue goals. Kept abreast with latest marketing/social media strategies and trends to increase brand influence. Tracked and respond to all guests reviews via Trip Advisor, Yelp, Facebook, Instagram, Expedia, and Google. Tracking and creating reports on weekly social analytics. Create marketing materials such as Ads, promotional fliers, in room collateral, and any other special projects. Assisted with content management of hotel and restaurant websites. Conducted content photo shoots and edit all photography for all content for both restaurant and hotel for use on social media channels. Worked closely with local PR team to ensure consistent messaging and to create positive buzz on both a local and national level.

Palomar Phoenix Lustre Rooftop Bar Bluehound, Phoenix Social Media Manager, 03/2016-03/2017

Managed Facebook and Instagram for all three accounts. Conducted content photo shoots and edit all photography for all content for both restaurant and hotel for use on social media channels. Tracked and provide monthly analytics for Facebook and Instagram. Respond to and engage with all fan comments and questions within 4 hour window. Worked with Kimpton PR and Digital Marketing Team to ensure event and room promotions are current and incorporated in to social messaging. Created social campaigns to help promote special events/room packages.

Education

BA Communications, 2008, University of New Mexico, Albuquerque