Sales Manager

ADRIANNE PETERSON

***.***. **** // ***********@*****.*** // AUSTIN TEXAS

SUMMARY

Proven manager, marketing and business expert. Emphasis on team building, education and training. Reliable and motivated leader and team player - consistently making data-driven decisions to best impact the business, it’s people and achieve it’s goals.

WORK EXPERIENCE

PATAGONIA: ASSOCIATE SALES REPRESENTATIVE // SEPTEMBER 2018 - SEPTEMBER 2019

• Serviced wholesale specialty and national accounts through store visits, clinics, event support and provided feedback.

• Collaborated with manager and territory sales rep to execute seasonal sales goals and reported plan to manager for execution.

• Executed multiple brand events - interfacing with consumers and vendors, educating attendees about the brand’s story, initiatives and product developments.

• Worked independently to prioritize work calendar based upon territory/regional/national sales goals while factoring in budget allotment to stay within territory budget.

• Maintained product knowledge across all aspects of seasonal product offerings of Patagonia.

• Built seasonal calendar to visit all accounts including specialty, national and direct retail stores two to three times per year.

• Educated dealers and staff employees on Patagonia, while working closely with reps and manager to support in-store merchandising plans including pop-in shops at key dealers.

• Worked closely with Patagonia Provisions at regional events - Set up the booths, provided samples, and educated staff on Provisions mission and Patagonia mountain bike apparel.

• Targeted key specialty dealers to host consumer facing Patagonia film events. FLYWHEEL SPORTS: TALENT DEVELOPMENT LEAD & FITNESS INSTRUCTOR // JANUARY 2015 - NOV 2019

• Managed eight-person instructor team, including performance management, continuing education and team events.

• Primary point person for talent, working cross-functionally with studio management, regional creative and corporate.

• Recruitment of new talent, leading auditions and trainings.

• Coordination of community events to drive attendance, promote studio and instructor team.

• Strategically developed studio class schedule with regional talent lead and studio manager.

• Instructor of multiple methods and mentor to new instructors.

• Develop client and business relations by reaching out directly to students and local businesses to drive attendance and awareness of seasonal promotions. Within 3 months, increased attendance by 100%. SMARTWOOL: FIELD SERVICE REPRESENTATIVE // JULY 2015 - APRIL 2017

• Developed brand awareness of Smartwool’s product line in-store by delivering technical education seminars to retail staff.

• Utilized market findings, competitor analysis, sales numbers and merchandising to drive sales, with a focus on sell-through strategies.

• Created roll-out strategies for new markets, new products, sales and promotions.

• Supported regional and national specialty events.

• Supported Smartwool’s national marketing initiatives by managing brand to consumer events like OR, TRE and in-store.

HOT YOGA INC: STUDIO MANAGER // 2010 - 2014

• Managed operations of the company’s highest performing studio, over $1 million in annual revenue with 77 instructors, a schedule of 40 classes a week and 200+ daily clients.

• Built client relationships and identified key market holders to aid in client retention and new client acquisition.

• Created and used standard sales funnel to convert single class clients to memberships.

• Coordination and planning of promotional events including organizing staff, attendees and amenities. Management of scheduling and CRM (Mindbody).

• Made data-driven decisions to adjust class times and instructors to increase attendance. TOUCHDOWN ESPRESSO: BUSINESS OWNER AND SALES MANAGER // 2008 - 2009

• Increased daily sales from $60 to $320 in 11 months by performing profit analysis and implementing new cost cutting measures without compromising quality or service

• Created more efficient operating processes to cut overhead costs

• Drove profits by performing sales analysis and using data to implement pricing changes/product adjustments

• Negotiated new vendor contracts in order to keep business profitable.

• Recruited, trained and hired all baristas in line with company goals and procedures. EDUCATION

LYNN UNIVERSITY, BOCA RATON, FL.

• BS in Business Administration (2006)

• Collegiate Athlete - NCAA Soccer Scholarship recipient SKILLS

• BUILDING CLIENT RELATIONSHIPS * INCREASING BRAND AWARENESS

* MANAGEMENT * EVENT MARKETING * RETAIL * VALUE-ADDED SERVICE * ORGANIZATION

* DATA-DRIVEN DECISIONS * HEALTH AND FITNESS * SALES * SOCIAL MEDIA MARKETING ADDITIONAL EXPERIENCE AND QUALIFICATIONS

• Earned 4 year NCAA soccer scholarship

• Successfully summited Mt. Rainier

• Volunteered for a trail building and repair workshop in Cascades, WA

• Two years volunteering yoga instruction at the Seattle Women’s Shelter

• Danced in Olympic ceremonies in Sydney Australia, 2000

• Raised $2,000 for Relay for Life from local businesses and $2,500 in one week for Make-A-Wish Foundation

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