Sr. Graphic Designer/ Art Directo r/ Illustrator

Viv de Lima

Sr. Graphic Designer/ Art Director **41 Greeniaus Rd. Oakville, ON. L6j 6y6

Portfolio: www.vivdelima.com Linkedin Profile T: 416-***-**** Email: *********@*****.***

SUMMARY

A highly experienced, enthusiastic and imaginative Sr. Graphic Designer / Art Director, with 15+ years of experience in a retail agency and corporate sales in-house setting, constantly pushing the boundaries of creativity while playing an active role in the transformation of brands such as Cushman & Wakefield, Sears Canada, Canadian Tire, Moores, Home Depot, and Walmart. Consistently exceeding clients expectations, with visually exhilarating creative designs.

A results driven, detail oriented, visionary, that values meaning and purpose, while providing leadership and guidance to writers, designers and other creative team members to create the best possible work.

An influential relationship builder, able to collaborate and present to clients and stakeholders,

while validating design direction to effectively communicate brand concepts and messaging.

A dynamic visual storyteller, curious, challenging norms, exploring new territory

while elevating the brand.

JOB RELEVANT SKILLS

Providing leadership, mentoring, coaching and performance management to an Inhouse marketing team of graphic designers and writers: 15+ years

Relationship Management of internal clients, business stakeholders and C-suite leadership: 15+ years

Project management and delivery of deadline driven collateral, from inception through implementation to post analysis: 15+ years

Graphic Design & Creative direction - Adobe InDesign, Photoshop, Illustrator, Adobe XD and Figma: 15+ years

Marketing (Digital & Print): 15+ years

Social Media, Facebook, LinkedIn, Instagram (Business): 8+ years

Photo & Video direction and editing, Adobe After Effects and Premier Pro: 1-2 years

Corporate Sales Industry Experience (Cushman & Wakefield): 15+ years

QUALIFICATIONS

15+ years, design and management experience in the corporate real estate and financial sector, providing design leadership for marketing, business development and pitch materials for clients such as Sunlife, RBC, CIBC, BMO, Manulife, Deloitte and EY. (samples on online portfolio)

10+ years, experience in a creative ad agency, St. Joseph Communications, designing for retail, lifestyle, fashion and beauty, home and hardline categories, across all channels (digital, OOH, broadcast, print, social media). (retail design samples on online portfolio)

A diverse portfolio demonstrating the breadth of integrated experience and taste level.

EXPERIENCE

SR GRAPHIC DESIGNER / ART DIRECTOR AUG 2006 - MAR 2020

CUSHMAN & WAKEFIELD LTD

Provided management, design leadership, mentoring, coaching and performance evaluations to a team of in-house marketing graphic designers. Hired unique digital talent, to create fresh consumer experiences that increased new business and resulted into a 25% increase in revenue and growth over 8 years.

(continued)

Built influential relationships with sales teams, internal clients, and c-suite leadership teams, by managing expectations, providing dynamic creative design, outstanding presentation and event materials, resulting in a revenue increase year to year.

Elevated the brand, by incorporating the latest design trends, innovative marketing strategies and dynamic graphical content. resulting in positive consumer awareness and brand positioning.

Conceptualized brand campaigns and strategies, by pushing the envelope to drive the companies brand evolution.

Created visually impactful marketing materials for brokers and Internal leadership teams, that secured major business deals with companies such as: RBC, CIBC, BMO, Deloitte, Manulife, Sunlife Financial and HOOPP. This resulted in an increased sales trajectory for 8 consecutive years, positioning the company as a corporate real estate leader in Canada. (samples on online portfolio)

Created presentations and experiences for leadership teams to communicate complex industry data and stats into compelling, engaging and animated Info graphics.

SR GRAPHIC DESIGNER / ART DIRECTOR JAN 1995 - AUG 2006

ST. JOSEPH COMMUNICATIONS

Instrumental in the expansion and growth of the creative team, by assisting with the acquisition and integration of 60+ additional design team members. Assessed strengths and made recommendations to best utilize their talents. Managing, leading by example, influencing and mentoring the creative team.

Drove the development of seasonal campaign creative across all channels (digital, OOH, broadcast, print, social media) for major Canadian retail clients. This also included: print design for flyers, catalogs, signage and point of purchase collateral.

Regularly attending briefing meetings, production meetings, and presentations and collaborating with all members of the creative, production, buying team, digital and e-commerce teams.

Elevated the quality of the photo and video content by art directing photo shoots for specialty editorial, e-commerce and advertising usage. Ensured photographers (Pi Media studios) were shooting to layouts and mood boards with the client’s vision in mind. Provided timely feedback and leadership to ensure shoots were completed on schedule and on budget. (samples on online portfolio)

FREELANCE SR. GRAPHIC DESIGNER MAR 2020 – PRESENT

VIVDELIMA.COM

Designing top-level graphical content, exceeding client’s standards and requirements for financial client Fi Insights and innovation company, Zentech. This Included company branding and logo design for FI Insights and new packaging for Taplock, a Zentech product.

Guided the lifecycle of projects from development to launch, ensuring exceptional standards and delivering projects that capture marketing objectives.

This resulted in a 15% increase in new business and sales overall.

EDUCATION AND TRAINING

George Brown College

Graphic Design Program - 4 Yr – Diploma

George Brown College

Art & Design Foundation - 1 Yr - Diploma

SOFTWARE AND TECHNICAL EXPERTISE

Expert proficiency in Adobe CC software.

Indesign, Illustrator, Photoshop.

Figma and Adobe XD.

Adobe After Effects, Premier Pro.

Microsoft 365, Word, PowerPoint and Excel.

Mac or PC environment.

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