Social Media Digital Marketing

Patrick Sly

Manhattan, New York

E-mail: ***********@*****.***

Tel: 954-***-****

SEO, eCommerce & Digital Marketing

Result-focused and effective team leader with extensive technical experience, as well as excellent strategic marketing and business skills. Proven Natural search ranking results and conversion optimization with over 20 years of experience in online business. Accustomed to a fast-paced environment where deadlines are priority and handling multiple projects simultaneously is the norm.

Qualifications Include:

- SEO and SEM best practices, Conversion optimization, A/B testing and website performance.

- E-commerce, UX, Web Design standards and compliance with extensive technical knowledge.

- Web Analytics: Advanced Analytics implementation and reporting, providing guidance, insight and actionable recommendations (Adobe SiteCatalyst/Omniture and Google Analytics).

- Design Marketing Programs, Project management, define team responsibilities, establish business goals and create and manage schedules.

- Online Advertising: PPC, Traffic Sources, Social Media Ads and Email Campaigns.

- Experience with different media including Web, Print, Catalogs, Packaging, Video and TV. Work Experience:

Web Consulting (Digital Marketing, E-commerce & Development) 4/2015- Present Part Time w/different customers – USA

Involved in many projects as a part-time consultant with different Companies:

Lead generation: SEO, PPC, Social Media and non-conventional traffic sources

Conversion improvement, Digital strategy, Website optimization, UX and Email Marketing.

Traffic and conversion Analysis providing actionable recommendations.

Website development and modernization, UX, UI and improve page load with CDN.

Improvement of development process, documentation, testing and failover strategy. Senior Manager Worldwide IT Operations

HP Software Support Operations– Miami, USA 9/2010- 10/2015

Managed a Worldwide program (Enterprise License Agreements), a business of more than $ 200 million a year.

Define responsibilities, process and tools for a worldwide team including performance reporting.

Develop customer success programs and initiatives across the organization working with different business units across HP.

Design analytics reporting tools and dashboard to monitor software usage and identify sales risks. Highlights: Accomplished process improvements that involved different organizations within HP, becoming the subject matter expert in the ELA program.

Creation of tools to manage risk, and materials to improve customer satisfaction. Responsible for HP Software Education Business in Latin America. Support the Sales teams in the region and execute marketing plans to improve sales and quality of service. Director of Ecommerce

Native Remedies – Boca Raton, USA - Market-leading e-commerce Company 11/2006- 4/2010 Lead long term strategies, providing marketing and technical advice.

Deeply involved with SEO strategies and Analytics (Alexa rank achieved 15,000).

Coordinate and manage projects with all teams of the company (SEO, PPC, Content, Customer Service and Operations).

Managed a Team of Designers and Developers, including external providers.

Main responsible for the Online Business Strategy and Web Development.

Lead the creation and direction of different teams: Developers, Designers, Content writers, Network Administrator and QA Team.

Design and Implementation of development processes and infrastructure such as Internal network, Internal and External Web-servers, shared storage, source control, database systems, E-Mail Marketing, Backup, etc.

Reported directly to VP and company founder.

Highlights: Implementation of new Shopping Cart (Magento) with custom modifications (Store credit, Recurring orders, custom exports and reports). Improved 4% in checkout conversion. Site Optimization: A/B testing using different tools (Adobe Target & Google Content Experiments). Implementation of Analytics: (SiteCatalyst - Omniture/Adobe) & Google Analytics Affiliate Strategy (Sharesale, CJ and Others). Design and develop tools and templates for affiliates. Managed email strategy, Sent 30 targeted emails a month to customers, design, develop and list segmentation Page performance optimization using compression, image sprites and other techniques. Main Website: (www.nativeremedies.com) 1 million monthly visitors, 10,000 Orders per month. Other websites Developed: www.petalive.com www.add-adhd-info.org www.ADHD-Information.org www.Sexual-Reproductive-Health.org www.natural-pet-info.org www.nerve-sciatic-health.org www.insomnia-sleeping-disorders.org www.Heart-Health-Information.org Sr. Web Developer – Team Leader

Tracfone Wireless – America Movil – Miami, USA 11/2005- 11/2006 Leading a development team for projects at Tracfone Website: America’s largest prepaid phone company. Highlights:

New Look And Feel Project – Working Together with Development executives, business owners and VP of Marketing, developed the requirements for the project. This included the rewriting of all of the JSP pages, Implement new SEO, consolidation of styles using CSS and Merging JavaScript code; getting as a result a reduction of the file size to a 1/20 of the original size. Develop a Style guide to be followed going forward. The site was then Cross-Browser compatible and content stored on Oracle Database was updated. Phone Organization System Project – There was a business need to add new handsets on the Website. Previously, the content was hard-coded on the JSP pages. We elaborated a system using Java classes and XML that dynamically managed the content. The change resulted in a reduction of more than 200 pages. Billing Platform Project – To prevent customer abandonment of service, the business set a project called Billing Platform. The system allows customers to enroll in recurring billing purchase of airtime that they called “Value Plans”.

Sr. Web Designer

VISA Latin America – Miami, USA 9-11/2005

Consulting contract: Development of Visa Platinum Website. Implementation of new design and content. External consulting for development of www.visa-platinum.com TECHNICAL KNOWLEDGE

Web Design:

SEO Tools

Wordpress, Photoshop, CSS, MySQL, XML and responsive design. Yoast, Spyfu, Wordtracker, Semrush, Screaming Frog and Google My Business. E-Marketing Adwords, Adsense, Bing ads Editor, other traffic sources. Scripting PHP, JavaScript, Python, JS, ASP (Basic), Volusion, 3Dcart. LAMP Magento, Wordpress, Joomla, Mantis, SugarCRM, etc. Web Administration WHM, Cpanel, Plesk, SSH, FTP & email (POP, SMTP, etc) Source Control PVCS, Subversion, SVN, Tortoise, Git. Development tools Beyond & Compare, SQL Developer, MySQL Query Browser Business Tools: Salesforce.com, Siebel, SharePoint, SAP, Microsoft Office. Systems

Design and Video:

Windows, Linux, Ubuntu, Fedora, Red Hat, Apache

Adobe Premier (Video), DVD authoring, 3D animation, Adobe Illustrator SDLC Methodologies Unified Modeling Language

EDUCATION

Masters in Biological Chemistry – Univ. of Buenos Aires, Argentina – College of Exact Sciences Associate’s Degree Chemistry Technician. - ENET #1 - Martín Güemes, Buenos Aires, Argentina Bilingual Education - St. John's School Elementary-Middle, Buenos Aires, Argentina COURSES AND SEMINARS

Leadership - Preparing for Leadership (USA) 2015

Management - Future People Manager –Delegation, Interviewing & Time Management (USA) 2014 Project Management: Role of the Scrum Master (USA) 2014 Customer Experience & NPS (USA) 2014

SiteCatayst/Omniture – Advance Implementation Training (NY - USA) 2009 DVCAM Seminar DVD Authoring - Viditec (Buenos Aires, Argentina) 2001 Non-linear AVID Video Editing Course - SVC (Buenos Aires, Argentina) 1993 Captain level 4 certification – Sailboat Racing - (Buenos Aires, Argentina) 1990 LANGUAGES

English & Spanish – Fluent

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