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Social Media Marketing Manager

Location:
Ypsilanti, MI
Posted:
October 24, 2020

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Resume:

Brittney Lee Schering

E: adg9xp@r.postjobfree.com P: 734-***-****

INTRO

Deadline-driven editorial expert; purpose-driven marketing maven WORK

Social Media Marketing Manager 2020 to Present

Huprich Vega, Attorneys at Law Pasadena, CA

Analyze existing marketing efforts

Optimize and renew marketing strategy for growth

Manage marketing content calendar specific to SEO and social media International Freelance Writer 2011 to Present

Forbes Travel Guide, Time Out Group, Globally

Lonely Planet, Culture Trip, International Living

Evaluate and pen copy to specified tone and brand requirements of strict style guides

Create unique, branded content for articulate destination-based features

Manage multiple projects and consistent deadlines while adhering to editorial guidelines

Produce exclusive, engaging, culture-focused featured articles Corporate Marketing Manager 2020

LaVida Massage Franchise Development Brighton, MI

Led national franchise group through global Covid-19 pandemic

Established branding material for franchisees and franchise sales

Directed all project management and vendor relations specific to marketing

Managed national brand standards and corporate marketing team at headquarters

Provided advertising guidance to franchisees collectively and individually

Strategized all effective campaigns for sales, hiring, holiday, etc. Marketing Director 2018 to 2020

Dunning Motors (Toyota, Subaru, Honda) Ann Arbor, MI

Led project management across marketing efforts for three standalone dealerships

Delegated SEO strategy, reputation, vendor mgmt, event planning

Nurtured internal and external communication and company culture

Facilitated social media marketing across all platforms

Measured ongoing success with metrics, analytics, reporting Marketing Technologist 2018

Dunning Motors (Toyota + Subaru) Ann Arbor, MI

Educated leadership team on advanced, effective marketing efforts

Mastered industry-specific marketing tasks including reporting, vendor relations, reputation Web Content Writer 2018

804 Technology Remotely

Wrote global marketing content for Siemens PLM Software Inc.

Collaborated directly with the Senior Channel Marketing Manager

Contracted to complete significant project in fixed time frame Social Media Marketing Manager 2018

Help-U-Sell Real Estate Detroit, MI

Directed social media and other online marketing strategies

Created strategic content specific to SEO; trained staff on best practices Brittney Lee Schering

E: adg9xp@r.postjobfree.com P: 734-***-****

Featured Content Producer 2017

Pty Life Panama City, Panama

Sold promotional content packages to local businesses

Produced featured, promoted content for leading lifestyle blog Editorial Staff Member 2017

Live and Invest Overseas Panama City, Panama

Wrote, edited, proofed, and fact-checked extensive copy for all daily, weekly, biweekly, monthly, and annual publications

Managed documentation around published content, writer payments, recyclable copy, and destination conference presentations

Senior Internet Marketing Associate 2015 to 2017

Search Influence New Orleans, LA

Trained in-house editorial SEO team as process owner of PPC Landing Pages, Sponsored Content, Website Content + Optimization

Executed creation and development of advanced SEO deliverables

Designated specialty editor for most challenging, high-touch content to ensure top quality and consistent client satisfaction

Founder, Editor-in-Chief 2014 to 2015

Not Your Average Nanny Magazine Los Angeles, CA

Established premier, monthly international childcare resource and directory produced entirely by nannies for families

Executed 12 consecutive issues published in print and digitally EDUCATION

Grand Valley State University 2007 to 2011

Grand Rapids, MI

Earned: Bachelor’s Degree, Professional Writing

Involved: Child At Heart Organization, PRSSA, Spanish Club, Writing Club Achieved: Outstanding Intern Award 2011



Contact this candidate