Social Media Marketing Manager
Resume:
Brittney Lee Schering
E: ****************@*****.*** P: 734-***-****
INTRO
Deadline-driven editorial expert; purpose-driven marketing maven WORK
Social Media Marketing Manager 2020 to Present
Huprich Vega, Attorneys at Law Pasadena, CA
Analyze existing marketing efforts
Optimize and renew marketing strategy for growth
Manage marketing content calendar specific to SEO and social media International Freelance Writer 2011 to Present
Forbes Travel Guide, Time Out Group, Globally
Lonely Planet, Culture Trip, International Living
Evaluate and pen copy to specified tone and brand requirements of strict style guides
Create unique, branded content for articulate destination-based features
Manage multiple projects and consistent deadlines while adhering to editorial guidelines
Produce exclusive, engaging, culture-focused featured articles Corporate Marketing Manager 2020
LaVida Massage Franchise Development Brighton, MI
Led national franchise group through global Covid-19 pandemic
Established branding material for franchisees and franchise sales
Directed all project management and vendor relations specific to marketing
Managed national brand standards and corporate marketing team at headquarters
Provided advertising guidance to franchisees collectively and individually
Strategized all effective campaigns for sales, hiring, holiday, etc. Marketing Director 2018 to 2020
Dunning Motors (Toyota, Subaru, Honda) Ann Arbor, MI
Led project management across marketing efforts for three standalone dealerships
Delegated SEO strategy, reputation, vendor mgmt, event planning
Nurtured internal and external communication and company culture
Facilitated social media marketing across all platforms
Measured ongoing success with metrics, analytics, reporting Marketing Technologist 2018
Dunning Motors (Toyota + Subaru) Ann Arbor, MI
Educated leadership team on advanced, effective marketing efforts
Mastered industry-specific marketing tasks including reporting, vendor relations, reputation Web Content Writer 2018
804 Technology Remotely
Wrote global marketing content for Siemens PLM Software Inc.
Collaborated directly with the Senior Channel Marketing Manager
Contracted to complete significant project in fixed time frame Social Media Marketing Manager 2018
Help-U-Sell Real Estate Detroit, MI
Directed social media and other online marketing strategies
Created strategic content specific to SEO; trained staff on best practices Brittney Lee Schering
E: ****************@*****.*** P: 734-***-****
Featured Content Producer 2017
Pty Life Panama City, Panama
Sold promotional content packages to local businesses
Produced featured, promoted content for leading lifestyle blog Editorial Staff Member 2017
Live and Invest Overseas Panama City, Panama
Wrote, edited, proofed, and fact-checked extensive copy for all daily, weekly, biweekly, monthly, and annual publications
Managed documentation around published content, writer payments, recyclable copy, and destination conference presentations
Senior Internet Marketing Associate 2015 to 2017
Search Influence New Orleans, LA
Trained in-house editorial SEO team as process owner of PPC Landing Pages, Sponsored Content, Website Content + Optimization
Executed creation and development of advanced SEO deliverables
Designated specialty editor for most challenging, high-touch content to ensure top quality and consistent client satisfaction
Founder, Editor-in-Chief 2014 to 2015
Not Your Average Nanny Magazine Los Angeles, CA
Established premier, monthly international childcare resource and directory produced entirely by nannies for families
Executed 12 consecutive issues published in print and digitally EDUCATION
Grand Valley State University 2007 to 2011
Grand Rapids, MI
Earned: Bachelor’s Degree, Professional Writing
Involved: Child At Heart Organization, PRSSA, Spanish Club, Writing Club Achieved: Outstanding Intern Award 2011
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