Matthew Hirst

**** ***** ** *.

Tacoma, WA *****

206-***-****

adg9pp@r.postjobfree.com

Objective

Dedicated and motivated Content/Website Project Marketing Manager searching to leverage my 12+ years of experience in a company that can use my expertise. Employment History

Content Manager, Copywriter, Designer for all three companies owner by the same entity

November 2019 -Present - Pentaoil Services, La Gypsum, and Libya Amcham

• Content management for all three websites

• Creating printed material

• Branding

• Image manipulation

• Getting ready to migrate to a new CMS with customer portal Content Management/Customer Service

June 2018 – November 2019 – Upgrade Stations

www.upgradestations.com

• Controlled listing of products being listed on eBay, Sears.com Walmart.com, Bonanza, and home website

• Help troubleshoot customer computer issues

• Analytics on Shipstation to help predict products needed. Content Management - Freelance

September 2017 – March 2018 Jon Heller PHD

• Jon is creating a pharma company centered around a rare disease, neurofibromatosis. Since this is a from scratch company, I helped with various graphics and formatting to help gain VC

• Created PowerPoint presentations for help with VC presentations

• Color corrections and graphics details

• Business cards

• Consulting on website work

Content Management - Freelance

June 2017 – September 2017 Laura Worthington Fonts www.Lwfonts.com

• Helped creator list fonts on her Wordpress site as well as Fonts.com

• Standardized formatting on websites.

• Reconciled databases through multiple listings

Intranet Marketing Manager

August 2016 – February 2017 Valley Medical Center, Renton WA www.valleymed.org

• Helped manage the upgrade/migration of the old intranet site to SharePoint O365

• Wrote and managed content for many internal pages.

• Provided all tagging and content transfer on all department pages and all tools, forms, and all hospital policies.

• Worked with all departments to help manage all hospital policies, including keeping all up to date for audit, and collecting all policies to post in our repository on SharePoint.

• Provided content support for the external facing page, www.valleymed.org, using Ektron as the CMS.

• Collaborated with team members on numerous marketing campaigns

• Volunteered and hospital informational events

Website Project Manager

September 2008 – December 2015 Oldcastle Precast, Auburn, WA http://www.oldcastleprecast.com

• Integrated the first ever social media campaign for Oldcastle. Managed and drove analytics for the platform.

• Drove sales to sales people through social media.

• Successfully rolled out the first and second iteration of the nationwide corporate and local websites (roughly 60). Worked on a ground-up rebuild of the site.

• Wrote descriptions of products, technical guides, SEM ads, all social media campaign messaging, and contributed to editing on company wide messaging.

• Consolidated 60 individual plant sites into 17 regional sites, including product offerings, drawings, and documentation. Heavy SQL inquiries and data manipulation were key in managing 10s of thousands of SKUs over 60 websites and how best to parse the information for easy user consumption.

• Critical thinking and A/B testing to gauge how the user was interacting with the site and to make sure they were being served the info they needed and what we wanted to steer them to.

• Managed and worked closely with all 3rd party vendors (developers, designers, marketing groups, and internal employees) to ensure we stay on schedule, on budget, and successful.

• Facilitated the move of our site from dedicated servers to cloud based AWS servers and maintain those server instances and volumes.

• Work extensively with the CMS system, SharePoint MOSS – SharePoint 2011, along with maintaining a handful of static HTML pages.

• Update and “freshen” up the site as often as possible (text, graphics, documents images, press releases, and banners).

• Manage Google Analytics and provided monthly reports with insights to increase traffic. Adjusted SEO and SEM based on these reports. SEO and SEM work tightly with each other, and constant keyword monitoring is necessary so as to not double up of paid terms that are already above the fold organically.

• Create graphics, banners for the site using Photoshop and Illustrator. Color correct all photos that go on the site and in our huge image library.

• Manage all domains, redirects, virtual directories, and IIS for all sites

• Responsible for presence on all social media outlets, updating and engaging our followers.

• Collaborate with team members in finding new and innovative ways to reach customers to better represent our products.

• Managed time and budget for all project deliverables

• Heavy multitasking balancing demands for 60+ sites Website Specialist / Production Artist

September 2004 – September 2008 SanMar, Preston, WA http://www.sanmar.com

• Color corrected 10’s of thousands of images of products for the web to the correct Pantone color of actual garment color using Photoshop.

• Manipulated photos of garments and models for physical catalog and for website

• Helped manage the website using a proprietary CMS platform. Updated look, feel, added/edited/removed products from the site, liaison to our developer (contractor) for new features and modules to be added, and in charge of ticket system “bug tracker” for fixes on the web.

• Created newsletters and brochures to send to over 10,000 customers using Exact Target

• In charge of and managed company intranet using Typo3 CMS system.

• Collaborated with the entire marketing team on a daily basis. Network Operator

November 2002 – September 2004 Fiserv EFT, Portland, OR

• Was part of a team that monitored and managed 10,000 ATM machines nationwide for faults and being down. Worked with branch contact to fix and boot up these down machines.

• Ran server backups for all of these financial institutions, as well as ran the direct deposit and ACH files.

• Heavy on telephone customer service as this was a call center. Answered hundreds of customer calls a day.

Education

May 1998 – May 2002 Washington State University, Pullman, WA

• BA in Electronic Media and Culture (Fine Arts department)

• Minor in Technical Writing

• This was a new degree to WSU and I was one of the first few to graduate with it. The focus of the degree was learn how to use all digital software (at the time) to create and build on the web. Basically what is now the Adobe Creative Suite.

Other Experience

I have expert knowledge of the Creative Suite. I even restore photos for fun on the side for fun. I thrive in team environments. Everyone has something to contribute and it’s always great to bounce ideas and get second opinions from co-workers. Plus, collaboration is where new and great ideas come from. I really enjoy challenges, that’s how I learn, by pushing myself, researching, learning by practical means.

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