Proven Excellence

Précis

Innovative Thought Leadership

In-depth Business Analysis

Campaign Planning, Implementation

Integration and Foresight Delivery

Brand Building / Brand Nourishment

End-to-End Stakeholder Management

Deep Domain Enabling Capabilities

Enriching Foresight Services

Driving Business Operations

Problem Recognition, Assessment,

Troubleshooting and Prompt Fixing

Mentoring, Training, Development

Unwavering Quality and Excellence

Take Ownership and Responsibility

Achievement-oriented professional with 20+ years of rich experience in relentlessly driving Creative and Strategic Innovation, Mass Media and Brand Content Creation, managing communication businesses across multinational, multicultural and multilingual ecosystems

Deep understanding of all aspects of the Advertising Enterprise including Strategy, Creation, Placement, Optimization, Operations and Management

Performance-driven specialist with Proven Proficiency in building Positive Customer Experience and Tangible Business Effectiveness

Demonstrated ability and full-service domain expertise in Delivering On-Time creative solutions, with scalable and top-line Client Engagement Services

Actively plan and implement compelling and innovative full-service communication strategies custom-devised to reinforce Brand/Marketing Communications across omnichannel applications, avenues and platforms Performance Highlights

Advertising Operations: Envision, plan, organize and purposefully operate the complexities and nuances of tomorrow’s products and services, today

Advertising Sales: Design industry-focused, bold marketing and specific communication tools and techniques. Deploy insight-inspired methodologies to deliver consistent ROI on the clients’ investments made

Adverting Management: Devise the processes innovatively to deliver lesser time consuming, more cost effective, well-optimized spread of services

Advertising Creatives: Ensure the creatives developed are precise and strategically bang-on, with the execution, always a cut above Soft Skills

Education

1990: Master of Philosophy in Linguistics – Bharathiyar University, Coimbatore, Tamil Nadu, India

1989: Post Graduate Diploma in Journalism & Mass Communications– Madras Christian College, Madras, Tamil Nadu, India

1988 : Master of Arts (M.A.) in English Language & Literature – Madras Christian College, Madras, Tamil Nadu, India Milestones

SUMITRAN ROBERT

Client Driven, Advertising Focussed, Omnichannel Competent Deep Foresight Engagement, Demand Management Expertise, Strategic Proficiency Delivering Well-Rounded, Complete and Comprehensive Efficiencies adg9lg@r.postjobfree.com +91-900-***-**** / +91-900-***-**** 1996-2004: Asha Advertising &

Marketing Agency (An Associate of

Euro-RSCG Worldwide), Muscat,

Sultanate of Oman as

Creative Services Manager

2007-2008: Cyber School Technology

Solutions, Chennai, India as

Vice President – Creative Services

2004-2007: Sify Ltd., Chennai,

India as

Senior Manager & Creative Head

2008-2017: Oxygen

Muscat, Oman as

Executive Head –

Client Relationship,

Creatives, Publishing

Perceptive Team Player

Compelling Communicator

Intuitive Innovator

Visceral Creative Strategist

Analytical Problem Solver

Strategic Decision Maker

Track Record

August 2008 to May 2017 with Oxygen (www.oxygen.com.om) and Wings of Oman in Muscat, Sultanate of Oman, as Executive Head, Executive Creative Director, Managing Editor

(Led and managed the complete Strategy, Creatives, Operations and Deliveries for clients, end-to-end) EXECUTIVE

Effectively led and exceptionally defined the agency’s portfolio of clients and their myriad creative challenges: Braved and overcame complex business boundaries and creative restraints, made high-stake decisions using experience-backed judgment, impeccable work ethics and irreproachable integrity, to come up trumps

Corporate strategy and business development: As a visionary, strategist and a tactician, deployed suitable methodologies across operations that consistently registered top and bottom line growth, revenues and profitability

Steadfastly delivered mission-critical results: Motivated and managed a visceral, hard-wired DNA to strategize plans and constantly innovate to push the envelope further, to achieve unparalleled excellence in overall performance

Strong orientation in operations: Devised high level operational initiatives including process reengineering, turnaround management and reorganization strategies to give the stakeholders a strong and a winning edge

Respect and leverage human capital: Motivated, mentored and led from the front, a multitalented and multinational team of professionals, by together imbibing a culture of honesty, accountability and creativity OPERATIONAL

Instituted Oxygen’s 360 dynamics of setting targets, managed budgets, controlled costs, generated revenues, grew profits, nurtured and cultivated clients, tapped new businesses, retained worthy talent and sourced new ones

Directed productive cross-functional teams using interactive and motivational leadership that spurs people to willingly perform beyond expectations

Engaged in the evolution and success of the clients’ various businesses, brands and marketing objectives through collaborative consultations

Decoded the well-defined methodologies and lucid creative delivery ideation processes for maximum impact

Overcame complex business challenges while performing as a strategic planner, creative thinker and decision maker who efficiently balanced the needs of the employees and the clients, with the mission and vision of the organization

Facilitated the complete redesign and editorial revamp execution of the ‘Wings of Oman’, in-flight magazine of the Sultanate’s national flag bearer, Oman Air, to make it amongst the best in the world

Formulated policies and planned recommendations in close consultation with the top management, then decided and guided the stakeholders in the new processes promulgated across the staff, employees and the stakeholders

Provided the essential, unbiased and fair feedback for the brave new ideas to bloom and blossom

Coordinated with the clients probing the possibilities of expanding their portfolios and further strengthening the agency- client bonding. Always sought ways to forge new relationships in an effort to win additional businesses

Liaised with the Board of Directors and all other departments to resolve client requirements while yet retaining its relevance, managing multiple projects and developing strong working relationships with internal and external stakeholders Significant Achievements

Registered 85% asset reuse; 55% net cost savings; 35% reduction in cycle time; 100% on-time delivery

Was a prominent and leading member of the Indian Social Community in the Sultanate of Oman

Invited to judge and be the Guest of Honor at several schools Arts, Cultural, Sports and other social engagements

‘Most Viewed Writer in Muscat’ and ‘Most Viewed Writer in the Sultanate of Oman’ in www.quora.com

Officially endorsed and certified as the exclusive ‘Oman Expert’ in www.expat.com

Recognized as ‘Senior Level 5 Contributor’ in www.tripadvisor.com

Successfully maximized billings of the existing clients during the bearish years of 2017-2018

Played a leadership role in pitching and winning significant revenue gains in 2018-’19 despite of the market slump

Was interviewed, reviewed, quoted and published regularly across the local media landscape Personal Details

Contact Address : No.1, 47th Street, 9th Avenue, Ashok Nagar, Chennai – 600083, Tamil Nadu, India Contact Nos. : +91-900-***-**** / +91-900-***-**** Languages Known : English, Tamil

LinkedIn Profile : https://www.linkedin.com/in/sumitranrobert

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