PROFESSIONAL PROFILE

Experienced Digital Marketer with 3+ years of experience building and implementing digital marketing strategies for a media company. Well versed in all digital marketing aspects specializing in Social Media Marketing, Website Management, Data Analytics, Email Marketing and Content Marketing. Result oriented with proven track record of collaborating with team members to achieve common goals.

SKILLS

Social Media Marketing

Content Marketing

Web Analytics

Email Marketing

Website Management

Cross Team Collaboration

Relationship Management

Campaign Management

Product Management

PRIYANKA CHAUDHARY

206-***-****

WORK EXPERIENCE

ABP NEWS PVT. LTD. INDIA

DIGITAL MARKETING EXECUTIVE April 2014 – Nov 2017

• Managed all aspects of website development by working closely with web designers and developers. Regularly reviewed and optimized webpages, designs, and features of the website to improve user experience.

• Devised short term and long term digital marketing strategies to improve website traffic and user engagement.

• Managed monthly budgets for digital marketing campaigns on Facebook, Google and Email Marketing campaigns.

• Strategized and implemented social media strategies for Facebook, Twitter, Instagram and YouTube, overseeing all aspects of content creation, scheduling and engagement to reach and engage both new and returning visitors.

• Planned, executed and monitored Facebook paid ad campaigns to increase followers, engagement and clicks to the website.

• Measured and reported performance of websites and digital marketing campaigns using a variety of Web analytics tools such as Google Analytics, Youtube Analytics, Facebook Insights and Comscore.

• Implemented standard operating procedures (SOPs) to prepare and deploy email campaigns/Newsletter via third party Email Service Providers. Monitored and reported on performance of email campaigns (CTR, open rates, engagement, etc.).

• Coordinated with the SEO team to Optimize web pages to improve search-engine rankings and improve organic traffic.

• Worked closely with Editorial/Content team members to map out effective content strategies with high engagement and user retention rate. Also updated the teams on emerging opportunities on social media platforms.

• Provided support to Ad operations and Sales teams to maximize revenue generation by preparing Sales Decks for client pitches.

• Built and Maintained successful relationships with third party content distribution vendors like Outbrain, Crowdynews and Vuukle (Audience engagement platform).

• Managed relationships with vendors of online services such as Google, Facebook, Twitter and Netcore (Email Service Providers).

KEY ACHIEVEMENTS

• Implemented various digital marketing strategies, thereby increasing website Pageviews by 150% and Unique Users by 100%.

• Revised Facebook marketing strategies growing followers by 150% and traffic to website by 120%.

• Built an email subscribers database of 0.1 million and acquired an email open rate of 15% and CTR of 0.8%.

adg83g@r.postjobfree.com

Seattle, WA

Linkedin.com/in/priyanka-

chaudhary-1045844b/

TECHNICAL SKILLS

HTML/CSS (Basics)

Microsoft Office

Wordpress/CMS

Google Analytics

Facebook Ads Manager

Google Adwords

SEO

Marketo (Knowledge)

Hootsuite

Asana

LANGUAGES

English (Fluent)

Hindi (Fluent)

INTERNSHIP (INDIA)

RITES Pvt. Ltd. - Marketing and Sales Department April 2013 - June 2013

• Evaluated company’s existing promotional strategies in Asian Countries.

• Planned out marketing strategies for exploring and securing new business opportunities.

• Primary data collected from the online data base of the company and secondary data collected by interviewing company employees.

EDUCATION

Master of Business Administration (MBA) June 2012 - March 2014 Birla Institute of Management Technology, India

• Specialized in Marketing

• Scored a cumulative Grade point average of 6.23

Bachelor of Technology (B.Tech) – Computer Science June 2007 - May 2011 Rajasthan Technical University, India

• Graduated with an Honors Degree

CERTIFICATION

• Google Ads Certification(Search & Display), August 2020

• Google Analytics Certification, June 2020

• SEMrush Advertising Toolkit Exam, July 2020

PRIYANKA CHAUDHARY

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