Marketing Sales

Jairo F. Camacho

(C) 347-***-****

Email: adg7yq@r.postjobfree.com

Driven professional with 10 years of merchandising, business development and marketing experience, consistently delivering results through collaboration, analytical thinking and teamwork. Effective leader, communicator, and problem solver with a proven record of exceeding performance through outstanding project and program management skills. Areas of expertise include:

Marketing Merchandising Execution Project Management

Business Development Client/Agency Relationships Operations Support

ACCOMPLISHMENTS AND RECOGNITION

Certified Lean Six Sigma Green Belt, focusing on continuous process improvement.

Instrumental in implementing breakthrough Augmented Reality technology resulting in successful equipment sell-in to retail customers.

Enthusiastic, committed team player with the ability to build rapport, and present products and ideas persuasively.

Ability to work in a highly dynamic and fast-growing business environment managing multiple stakeholders and prioritizing various projects simultaneously to completion.

EDUCATION

PACE UNIVERSITY, Pleasantville, NY, December 2006

Bachelors of Science in Business Management

PROFESSIONAL EXPERIENCE

Heineken USA, White Plains, NY 04/2017-Present

Marketing Activation Manager – Mexican Portfolio (former Heineken Brand)

Oversee the development of all point of sale and branded merchandise for Dos Equis and Tecate in collaboration with brand team(s), creative agencies and respective internal stakeholders to support national, regional and customer-specific BTL programming as it relates to the Mexican brands, innovation launches and line extensions for successful activation in the trade.

Develop work-steam framework, onboard and manage new sourcing partners on systems and processes in conjunction with newly formed in-house Creative Studio to deliver the necessary resources to support BTL national/regional programs.

Responsible for identifying, developing and executing all POS and merchandising sampling elements to support the launch of Heineken 0.0 innovation (beer without alcohol).

Participate in commercialization strategy sessions and integrate channel considerations into impactful program elements to achieve unified success within budget across multiple channels (Off-Premise, On-Premise), while securing alignment amongst all cross-functional stakeholders including Heineken Global.

Present post-analysis feedback to senior leadership on the performance on Mexican/Dutch national programs from a POS/Merchandising perspective.

Work in conjunction with both distributor partners and regional marketing to identify and develop locally relevant merchandising elements while managing timelines to ensure all is delivered according to expectations.

Inventory management for Dos Equis and Tecate specific merchandise in the company store. In addition, bring forth innovative ideas to stay up-to-date with industry trends.

DSM, Parsippany, NJ 04/2016-04/2017

Commercialization Manager – Retail Solutions: Dietary Supplements

Commercialized business opportunities for top-tier retail partners (Wal-Mart, Walgreens, CVS), specifically around private label dietary supplements (fish oil, vitamin E, algal oil), in order to meet top-line sales and profit targets.

Spearheaded project timelines with interface between various functional areas (Sales, Quality, Supply Chain, Manufacturer), establishing weekly/bi-weekly cadences to ensure key activity and milestone dates are on-track while managing the day-to-day operational aspects of the project(s).

Managed customer expectations during formal label review process, engaging with internal cross-functional partners (Regulatory, Legal, Scientific Affairs, and Quality) to make certain claims substantiation and supplement facts panels are within FDA guidelines for product launch.

PEPSI BEVERAGES COMPANY, White Plains, NY 01/2015-12/2015

Associate Marketing Manager – Aquafina

Led commercialization plans to drive best-in-class Aquafina activation/execution in key focus regions, regional customers and Foodservice channels to deliver volume and dollar share growth, customer satisfaction and overall brand performance.

Managed A&M (Advertising & Marketing) “Account Specific Programs” budget ($2MM), and collaborated with respective regional Field Marketing Directors to establish strategic channel marketing programs for regional and national customers to drive incremental volume and dollar sales and improve on market share.

Assisted in developing strategy plan for Bottler AOP (Annual Operating Plan), and communicated national marketing priorities, campaigns and key innovation(s) for successful execution.

Led monthly business reviews with various cross-functional teams to evaluate current performance and identify key opportunities to maintain/exceed national positive momentum by evaluating and running ad hoc reports in IRI, a syndicated data system.

Established viable merchandising solutions (permanent and/or temporary) for the brand (Base Aquafina & Aquafina innovation) - partnered with internal design team and agencies to configure final design graphics for all point of sale equipment.

Partnered with various third party marketing agencies to develop current year marketing promotions as well as align on the following year’s look and feel for flawless execution.

PEPSI BEVERAGES COMPANY, Somers, NY 09/2012-01/2015

Sr. Analyst - Merchandising Sales & Execution (Point of Sale)

Directed and led the development of Augmented Reality technology called uSell, which provided a digital full scale, 360-degree view of merchandising equipment (point of sale), for successful sell-in equipment with retail customers. This resulted in rolling out to 3,000+ users.

Guided key cross-functional partners to develop a mobile equipment platform, providing an on-line merchandising catalog to include permanent, temporary/corrugate equipment and coolers as well as pertinent Insights & Execution information.

Served as merchandising lead for Small Format, Dollar, Drug, C&G, Wal-Mart & Foodservice Channels across multiple brands (Gatorade, Dew, AMP, Aquafina, O.N.E). Led channel specific initiatives required by PBC HQ, Brand Teams and/or customer sales teams partnering with various cross-functional teams to monitor and make certain of timely delivery of equipment.

Successfully managed, developed and executed key permanent merchandising solutions for numerous brand launches for field placement. Served as liaison between brand teams and respective third party suppliers and coordinated logistics to communicate out to key stakeholders such as: production timelines, cost/budget management, potential risk and contingency plans to stay on-schedule.

Owned and maintained internal equipment website; managed the company’s third party vendor to adjust, update and/or add any merchandising imagery, pricing, inventory, etc., to ensure the most up-to-date information available for field personnel.

Responsible for planogram development and creating Merchandising Standards for and alignment across all beverage categories.

PEPSI BEVERAGES COMPANY, Purchase / Somers, NY 08/2010- 09/2012

Analyst, Special Projects- Merchandising Sales & Execution

Managed the PepsiCo Beverage Lab, and provided cross-functional support across multiple business units for all Bev Lab marketing events to ensure successful customer and internal executive experiences. Coordinated research projects (installation of cameras & live-video streaming service), customer growth summits (BJ’s, Target, Wal-Mart) and senior executive events.

Oversaw production of new 2012 GDC (Gatorade Destination Center) unit, along with finalizing the overall creative.

Assisted in creating Large Format planograms as part of the Model Store / Merchandising Standards as well as support brand teams in including specific innovation packaging based on channels (e.g., drug, club, etc.).

Worked with preferred suppliers to develop DSD / Gatorade equipment based on requests needs from sales and/or brand teams to ultimately finalize pricing, graphics, billing process and deployment of equipment to market.

Maintained the day-to-day management / tracking / payments of various budgets (Merchandising, A&M, G&A

PEPSI-COLA NORTH AMERICA, Valhalla, NY 04/2006-08/2010

National Trade Spend Analyst- Travel & Leisure.

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