RK

WHAT I STAND FOR

Connecting people to accelerate solutions. Rooted in resonant leadership principles, I create a team culture focused on driving results, prioritizing we over I and engaging a growth mindset in order to make a lasting impression on others.

SKILLS

Enterprise minded

Collaborative partner

Problem Solver

Project Management

Navigating the matrix

RICK KELLY

ASSOCIATE MARKETING DIRECTOR

EXPERIENCE

ASSOCIATE MARKETING DIRECTOR • ABBVIE GASTROENTEROLOGY • 2019-PRESENT

Lead a team of Regional Marketing Managers supporting the HUMIRA gastroenterology business, focused on generating external expert insights to define and shape strategic marketing initiatives and elevating professional society relations

Redesigned the thought leader engagement strategy to proactively assess and map business needs and market events to align to KOL expertise and engagement timing, ultimately elevating the impact to the organization

Led the development of a more sophisticated annual consulting strategy by refining emerging business questions and development of corresponding content to support advisory boards and executive engagements

Consistently recognized for proactive collaboration across key internal stakeholders, which include Legal, OEC, Medical Affairs, Marketing Analytics and broader marketing colleagues to create innovative approaches to the role and optimize organizational impact

NATIONAL SALES MANAGER • ABBVIE RHEUMATOLOGY • 2017-2019

Led operations for the Rheumatology sales force expansion from strategic planning through National Sales Meeting execution by leveraging cross functional partnerships with Senior Leadership, HR, Sales Operations and Field Training

Worked synergistically across three brand teams to sustain brand growth and optimize launch readiness during a pivotal time in Rheumatology growth

Redefined the Rheumatology organizations’ onboarding and communications strategy to align with key organizational pillars in a streamlined process to drive engagement

Influential in driving operational objectives including: CRM/salesforce.com enhancements, redesign of call plan strategy to support launch sales force expansion and optimizing sales leadership coaching tool

Led Rheumatology field development pillar, focused on elevating talent by launching a national mentoring program and setting strategy for leadership development for the franchise

SR. DISTRICT SALES MANAGER • ABBVIE GASTROENTEROLOGY • 2014-2017

Led through servant leadership to drive a team from low engagement, low performance to accountability and partnerships, driving results up to the top district in 2017

Influenced the east coast region through leadership of the strategic thinking team focused on elevating MEI planning and execution

Increased team engagement through laser focused business planning that synthesized the brand and sales strategies and succinctly communicated through a sales tonality to ensure clarity

MARKETING MANAGER • ABBVIE ENDOCRINOLOGY • 2012-2014

Developed baseline marketing competencies in stakeholder alignment, effective storytelling and customer strategy

Led the development and execution plan of key procurement solution that led to easing the customer burden in order to suspend rx erosion

Led the marketing communication plan, focused on sales force engagement. Examples include rollout and pull through of Challenger Sale launch, Peer to Peer programming, and procurement tactics

NATIONAL SALES TRAINER • ABBVIE GASTROENTEROLOGY • 2011-2012

Collaboratively developed and launched sales force training workshops including: 2011 Fall Expansion, The Challenger Sale launch, 2012 Gastro Segmentation

Delivered on the organizations vision to build strong partnerships across the training and brand teams to clearly align training solutions.

ENDOCRINOLOGY SALES REPRESENTATIVE AND PRIMARY CARE REPRESENTATIVE• ABBVIE/TAP • 2003-2011

2004, 2005, 2006, 2008 All Star winner (Summit)

Developed and executed a strategic business plan to drive results in two distinct marketplaces: The highly competitive Urology market and the untapped potential of the Gynecology market

Gained knowledge of the dynamic healthcare market through selling in multiple procurement channels: Medicare Part B, buy and bill, specialty pharmacy

EDUCATION

B.A. PSYCHOLOGY • 2001 • THE OHIO STATE UNIVERSITY

oMARKETING STRATEGIES CERTIFICATION • 2012 • NORTHWESTERN KELLOGG BUSINESS SCHOOL

oCERTIFIED CHALLENGER SALE FACILITATOR •2012 •CEB

oINNOVATION NINJA • 2015 • WHAT IF

oEMOTIONAL INTELLIGENCE FACILITATOR • 2016 • TALENT SMART

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