Sales and Operations, Events and Venue Management
Resume:
Rob Arnold
Coronado, CA *****
adg7dv@r.postjobfree.com
Fan Experience * Sales * Sponsorship * Operations * Events
National Sales Manager, Loews Coronado Resort 2019- Present
• Executed sales and contracts for all Conventions, Events and Trade Shows, including Food & Beverage and Guest rooms. Providing elite hospitality to clients and overseeing all revenue including contracts for 3rd party vendors and permits. Surpassed 100% of sales goals for each quarter.
• Prospected new business, hosted industry events, generated new clients and retained existing business.
• Surpassed 100% of Sales Goals in each quarter.
Event and Venue Consulting 2017-Present
• Provides leadership and direction for Security, Guest Service, Traffic Control, Venue Safety, Staffing and best practices of all trade shows, venues and stadium events.
• Expert in crowd management and worked on nationwide venue cases. Travels to venues and advocates accurate best practices for any given case. Provides effective, factual written and oral reports for litigation and is comfortable using sworn testimony. San Diego Padres, Major League Baseball 2002-2018
17 years in Ballpark Operations and Special Events creating memorable experiences at “America’s #1 Ballpark.” Generating revenue and building relationships while providing the ultimate guest experience!
Manager, Petco Park Events 2016-18
• Directed all events at Petco Park from conception to execution, sales and logistics. Over 400 events per year. Including all major concerts, MLB All Star Game, Comic-Con, Monster Truck, SuperCross, NCAA Basketball, Bicycle Races, Rock n Roll Marathon and corporate events
• Sold events and maximized revenue including food/beverage, event space, logistics & entertainment
• Business Development, surpassed Petco Park Event revenue goals of 15M each year by creative sales, new ideas and generated leads for prospective business
• Trained all Ballpark Staff on “Major League Memories” Guest Service Training. Including Front Office, Vendors, Parking, Security, Game-Day Staff and Ownership.
• Created all City Permits for Special Events to ensure capacity and safety
• Assisted in the design of baseball safety netting expansion and field safety.
• Oversaw all aspects of full venue events at Petco Park. Including, Building Schedules, Security, Permits, Credentials, Load in/out procedures, Sponsorship Activation including signage, fan interactive outlets and product placement
• Client Retention; key liaison for all prospective clients and concert promoters
• Managed full stadium Concert Merchandise (Taylor Swift/Rolling Stones) from point of sale location design to inventory to financial reconciliation, negotiated vendor companies for sales.
• 2016 MLB All Star Game/HR Derby - Managed all national branded sponsorship accounts, events and activations. Performed operational duties and event design for each concept. Worked hand in hand with MLB to produce all press conferences, public announcements and player interactive opportunities. Oversaw the Parade of Stars entrance to Petco Park
• Designed course layout for The Links by Callaway Golf - Stadium Course, hole design, logistics and operations. Created sponsorship opportunities and fulfillment for the entire event.
Manager, Ballpark Operations 2012-16
• Hired up to 70 employees per season. Screened, interviewed and sourced all event staff
• Created a driven work ethic and “can do” culture among staff
• Implemented Standard Operating Procedures for all vendors and ballpark event activity.
• Oversaw Operations Budget for all equipment, uniforms and logistical needs.
• Implemented distribution of all Marketing Collateral and Promotional Items for entire ballpark
• Won Front Office Ticket Sales Competition for most leads and completed sales
• Developed Stadium Layouts for Live Nation Tour Management for production and stage concepts
Event Supervisor, Ballpark Operations 2007-12
• Promoted to build Event Crew and oversee game day operations and events.
Event Coordinator, Ballpark Operations 2004-08
• Opened a brand new ballpark from the ground up. Created Standard Operating Procedures and paved the way for Opening Day for the San Diego Padres by spending countless hours leading the Operations team and building ballpark staff.
Manager, Padres Team Store - Qualcomm Stadium 2002-04
• Led team of Sales Representatives in a fast paced, game day atmosphere while keeping inventory and running sales competitions throughout the retail store.
• Responsible for only store in Qualcomm Stadium and all financial accounting
• Provided Purchase Orders for all new product and coordinated with manufacturing outlets
• Validated all Game Used items from Clubhouse and created revenue generating sales Television -
Radio - Production
NBC - Olympics, Production Assistant, Salt Lake City, Utah 2002 Music Television, Production/Casting, San Diego/Cancun/New York 2000-02 Seavid Travel, Video Production, International Cruise Ships 2000-02 Co-Host Sport Show AM- KQAM Radio, Wichita, KS 1999-00 ABC Broadcast Associate/Reporter, KAKE TV 10 - Wichita, KS 1998-00 Education:
Tabor College, Hillsboro, Kansas
Bachelor of Arts: Business Administration / Communications 1999 References:
Mark Guglielmo
San Diego Padres
Senior Vice President of Ballpark Operations/GM of Petco Park adg7dv@r.postjobfree.com
Jaclyn Lash
San Diego Padres
Director of Petco Park Events
adg7dv@r.postjobfree.com
Kameron Durham
Los Angeles Stadium
Vice President of Guest Experience
adg7dv@r.postjobfree.com
Wayne Guymon
Vice President of Sales
Fox Sports West
adg7dv@r.postjobfree.com
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