Account Executive Manager

Kevin Bailey

Cell: 309-***-**** Email: adg78d@r.postjobfree.com

Core Strengths

Work History

Account Supervisor – MGM Resorts International December 2019 – August 2020

• Kickoff large scale projects and see them through from start to finish adhering to strict timelines and budgets.

• Manage brand development and implementation of Chinese New Year across the enterprise.

• Liaison between client and advertising agencies (Internal and External).

• Provide direction and recommendations to agencies and clients. Brand Manager – Caesars Entertainment June 2018 – November 2019

• Oversee brand development for Caesars Republic while partnering with internal and external stakeholders.

• Manage brand strategy and implantation for WSOP, Flamingo and Caesars Sports through partnerships with property marketing and internal studio colleagues.

• Project manage creative development for enterprise wide/property level initiatives.

• Reside on board of director for EQUAL, a business impact group supporting LGBTQ+ initiatives.

Brand Ambassador – SJP by Sarah Jessica Parker August 2017 – June 2018

• Assist in store opening of SJP by Sarah Jessica Parker at the Bellagio Hotel.

• Liaison between SJP corporate office and store, when necessary.

• Meet/Exceed monthly sales goals.

• Provide excellent service and knowledge on brand to guests. Brand Manager – Zappos Luxury May 2015 – August 2016

• Define luxury brand aesthetic and bring to life across all customer touch points.

• Oversee creative strategy for brand marketing initiatives across all platforms online and offline.

• Manage relationships and output of external agency partners.

• Develop and execute digital campaigns that increase brand awareness, engagement and ROI for business unit.

• Explore and evaluate emerging platforms and growth opportunities for the luxury ecommerce platform.

Senior Brand Account Executive – Zappos Luxury April 2014 – May 2015

• Integrated aspirational and engaging brand content across website to enhance customer experience.

• Partnered with Merchandising team and buyers to translate trends through editorial content and lifestyle imagery.

• Developed concepts for all photo shoots and directed execution.

• Project management • Contract negotiation

• Email marketing • Strategic partnership integration

• Creative development • Budget planning and management

• Public relations and story telling • Experiential event planning

• Collaborated with creative, public relations and media agencies to build editorial and creative content strategies.

• Identified and capitalized on marketplace trends. Brand Marketing Account Executive – Zappos Luxury August 2013 – April 2014

• Managed the Brand Partnership Marketing and Co-op channel.

• Acquired brand partners to meet Co-op marketing goal.

• Developed scope of marketing programs and communicated results and success metrics.

• Collaborated cross-functionally across multiple departments and teams to execute complex strategies and campaigns.

Education Graduation Date: December 2010

Bachelor of Business Administration (B.B.A.) – University of Las Vegas, Nevada

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