Robert Koch

Visual Activation and Communications Marketing Manager

Email: adg77c@r.postjobfree.com

Portfolio: https://www.robertlkoch.com/

LinkedIn Profile: https://www.linkedin.com/in/RobertLKoch

Career Summary:

Accomplished marketing manager, visual merchandising lead and creative director with more than 10 years’ experience overseeing projects and staff in Luxury Retail, Wholesale, Food & Beverage and Travel sectors. Proven success at translating a global brand vision to regional markets and creating an omni-channel customer experience. Experienced in cross functional team building, vendor negotiations, budget management and new store and product launches. Known for breaking down silos and building bridges.

Areas of Expertise:

Team Building

Communication and Storytelling

Customer Experience / CX

Change Management

Opening Flagship Locations

Training and Managing People

Vendor Management

Fixture Design

Budget Planning and Optimization

Cost Reduction

Adobe Suite

Sketch-Up

IWD

Godiva Chocolatier

Visual Activation Marketing Manager/ Visual Merchandising Lead North America promoted from Associate Visual Merchandising Planner

2008 – 2020

Team Lead for North America Visual Merchandising/ Retail Marketing Activation for flagship locations, boutiques, cafes and shop-in-shops.

Managed print production team, VM warehouse specialist, VM coordinator and freelance designers.

Marketing co-lead for Godiva Café Launch Team.

Managed Marketing Activation print and fixture vendor RFP process realizing savings of over $700K

Key member of strategy teams for seasonal and new product launches.

Managed and balanced annual VM budget making adjustments over course of 4 years from $5M to $1.9M continually maintaining brand integrity.

Marketing lead for rebranding Godiva Outlet Customer Experience CX, increasing incremental sales by 10% and traffic growth while lowering cost of outlet marketing by

$30K YOY.

Presented VM seasonal walk-throughs to CEO, executive leadership team and key stakeholders both in-store and mock-shop locations.

Trained North America Boutique and Cafe managers to meet merchandising best practices and brand standards resulting in an average of 20% increased sales per location visited.

Created 3-D renderings for new café locations, seasonal kiosks and boutique floor sets, new props, fixtures and displays for retail, food & beverage and wholesale channels.

Created Best Practices, flexible visual guidelines and training materials for over 8 different styles of retail boutiques, outlets and cafés.

Sourced and maintained relationships with third party display and print vendors

Marketing representative for Retail Excellence team.

Maupintour Luxury Travel & Gutsy Women Travel, Carl C. Icahn Associates, Inc

Creative/Marketing Director

2001-2007

Directed In-House ad agency. Designed and developed print and digital collateral (magazines, brochures, emails, banner ads, splash pages) increasing brand recognition, customer acquisition and retention.

Created logos. Implemented internal cross-marketing multi-brand initiatives while retaining brand integrity of all companies involved.

Purchased all print runs and managed relationships with print vendors.

Lowestfare.com, Carl C. Icahn Associates, Inc

Marketing Manager/Senior Designer (promoted)

2000-2001

Designed print and web materials.

Managed and organized all content and advertising.

Developed a strong presence in both digital and traditional channels.

Promoted

theglobe.com

Digital Marketing Manager

1998-2000

Supervised all aspects of digital marketing efforts including ad buys, barter advertising and analysis of deeper metrics to minimize cost per registration

Lowered cost of registration by 75%.

Designed successful splash pages and banner ads, which maintained a consistent CTR of over 2%

Education:

Bloomsburg University

Bloomsburg, PA

B.A Music

Skills:

Google Analytics Certified

Photoshop

Illustrator

InDesign

Microsoft Office

IWD

SketchUp

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