B R I A N N A

V I E I R A

D I G I T A L S T R A T E G I S T

C O N T A C T

E X P E R I E N C E

E D U C A T I O N

JR. ASSOCIATE STRATEGIST

Supported end-to-end development of strategic deliverables, including qualitative + quantitative research, creative briefs + trend reports across accounts: Subway, Arbella, Eaton, Love Has No Labels and Calvin Klein. Managed client's email marketing + content hub strategy. Provided strategic support for award winning Eaton campaign, 'Desk Toy Decision.' [Advertising and Market Effectiveness Awards, Bronze, 2017] JACK MORTON WORLDWIDE 2014 - 2017

Oversee end-to-end account strategy [research, channel planning, creative brief, content development and distribution] for clients including CVS Pharmacy

+ Memorial Sloan Kettering Hospital.

Acquired new business accounts including CVS content, search + beauty business.

Initiated CVS Beauty social listening + trend reports resulting in the expansion of the report for 3 additional clients.

Expanded the Creative Strategy Department + managed two associate strategists.

Promoted from Creative Strategist within first 8 months. SR. CREATIVE STRATEGIST

DIGITAS MAY 2017 - MAY 2019

A B O U T

BOSTON UNIVERSITY 2011-2015

GPA: 3.6 MAGNA CUM LAUDE

BACHELOR OF SCIENCE, COMMUNICATION

SEO and Google Analytics

Social media strategy

Marketing

Digital content development

Market research

Adobe Creative Suite

Presentation design

Social listening: BrandWatch,

CrimsonHexagon, Radian6,

Sysomos

S K I L L S

B

V

4A'S INSTITUTE OF ADVANCED ADVERTISING STUDIES

LUNAMETRICS GOOGLE ANALYTICS CERTIFICATION

PROFESSIONAL STUDIES

INTERNSHIPS

JACK MORTON WORLDWIDE, HUBSPOT, LOGMEIN, 360i, LEVO LEAGUE, EDELMAN, CONE COMMUNICATION

I am a firm believer that the best strategy is developed from insights that are simple, yet go unnoticed.

MARKETING MANAGER

BOSTON CHILDREN'S HOSPITAL JULY 2019 - DECEMBER 2019 Oversee and manage the co-branding and co-marketing program for Pediatric Physicians' Organization at Children's.

Manage marketing efforts for over 30 Pediatric Primary Care Offices to align with Boston Children's Hospital Alliance Branding. FOUNDER + STRATEGIST

WANDERING SOUL STUDIOS, LLC DECEMBER 2019 - PRESENT Founder of a digital marketing agency aimed at serving clients in the healthcare, non-profit and education space.

Provides strategy consulting, social media management, influencer engagement, audience research, branding and event planning. 9 0 8 . 6 9 8 . 9 7 4 8

adg75e@r.postjobfree.com

C O N T A C T

Contact this candidate