DENISE CAVALLI

CUSTOMER SERVICE MARKETING EVENT COORDINATION

CONTACT

303-***-****

Denver, CO

adg71i@r.postjobfree.com

PROFILE

Highly motivated customer service professional with over five years of experience connecting with clients and appealing to their unique needs. Proficient in creating marketing campaigns with compelling messages that convey strategic product vision, strengthen brand presence, and attract the target customer base. Ability to develop and execute against a project plan, providing clear goals, milestones, and deliverables. Utilizes effective time management skills to meet project deadlines and exceed organizational goals. Works collaboratively with coworkers, across teams and functions, and with management. Proposes and creates solutions to benefit the organization as well as the client base.

SKILLS

STRATEGIC MARKETING

EMAIL & DIRECT MAIL

EVENT COORDINATION

RELATIONSHIP BUILDING

CLIENT ENGAGEMENT

DETAIL-ORIENTED

TIME MANAGEMENT

SALES STRATEGIES

CUSTOMER SATISFACTION

TERRITORY GROWTH

PROJECT MANAGEMENT

CROSS-FUNCTIONAL COLLABORATION

SALESFORCE (CRM)

VIRTUOSO

SABRE

MICROSOFT OFFICE

EXPERIENCE

INSPIRATO PERSONAL VACATION ADVISOR

2018 – 2020

Engaged with clients in the sale of luxury vacation package memberships. Personally responsible for approximately 200 members, advising and assisting with the selection of vacation destinations, lodging, and excursions in line with client preferences. Prospected for clients, upsold packages, and booked stays for third-party partners.

Ensured personalized customer service for each member by researching and anticipating their travel preferences for destinations, residences, and activities to create memorable vacation experiences.

Worked collaboratively on a team of four, providing assistance and coaching where needed, and took the initiative to train a new colleague, ensuring team cohesion.

Utilized multiple technology platforms to book member vacations, including Inspirato.com and Virtuoso/Sabre. Regularly utilized the organization’s CRM, Salesforce, to update and track member information and activity.

Instrumental in increasing the Net Promoter Score (NPS), measure of customer feedback, by 4% by driving processes to improve the customer experience.

Collaborated with the Team Manager to successfully achieve goals in

territory and revenue growth, member retention, and NPS.

First Annuity & Insurance Marketing Marketing Assistant (2015-2016) Marketing Coordinator (2016-2017)

2015 - 2017

Initially hired as a Marketing Assistant and was later promoted to Coordinator, acting in a more hands-on capacity planning, designing, and building marketing materials. Coordinated company and advisor reservations, procured vendors for speaking engagements, entertainment and food.

Assisted approximately 1,400 Financial Advisors during tenure, providing guidance on how to strengthen brand presence and visibility. Educated clients on the marketing systems offered by the organization, created agreements, provided onboarding and training.

Successfully increased attendance of quarterly industry recruiting events by 16% through planned and executed marketing and direct mail marketing promotional campaigns.

Built and managed web pages for the organization, as well as its advisors, initiated and executed marketing campaigns through direct and email marketing, voice broadcasts, webinars, and conference calls.

Achieved a 97% sign-up rate for a Financial Advisor member meeting through well-designed marketing materials; also held responsibilities for making travel.

Assisted in the development and packaging of new prospecting systems, created and ordering materials, scheduled events, and booked travel.

Rebranded and rebuilt the organization’s marketing materials to allow members to market their businesses independently, and updated marketing collateral design to support new product launches and to drive client acquisition and lead generation activities.

Colorado Psychology Center Marketing Assistant (2013-2015) Receptionist (2012-2013)

2012 - 2015

Initial role upon hire included duties in reception, but increasingly became a valued member of the marketing function, setting up lunch-n-learns for physicians and therapists within the network, providing them with marketing materials.

Supported relationships with 15 group clinics, each with approximately 20 doctors; created, designed, and distributed marketing flyers and brochures for each respective office.

Continually built and nurtured relationships with existing clients, make regular visits to offices, providing new marketing materials, checking on patients and taking vitals; verified insurance coverages and submitted refills.

Organized monthly working lunches with primary care physicians and therapist offices, ordered and set up food, designed invitations, and provided information regarding valued added service offerings and practices.

Researched new primary care physicians and therapists in the area, creating a prospect pipeline; visited local area physician and therapist’s offices weekly, providing education on the company’s service offering and highlighting the value to their respective patient base.

EDUCATION

University of Northern Colorado

2007 - 2012

Bachelor of Arts, Psychology

Bachelor of Arts, Criminal Justice

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