Yoshitha Manjunath

650-***-**** adg6yd@r.postjobfree.com www.linkedin.com/in/yoshithamanjunath Skills

• Applications: Power BI, MS SQL Server 2008/2012, Tableau, Minitab, MS Word, MS Excel, MS PowerPoint, Qualtrics, Microsoft Azure Storage Explorer

• Advertising Technology: Google Campaign Manager, Innovid, Flash Talking, Twitter Ads Manager, Reddit Ads Manager, Facebook Ads Manager, Integral Ad Science, LinkedIn Campaign Manager, Pinterest, Snapchat, Google Search Ads, Bing Search

• Programming and Analytics: SQL, R, Excel, Python, Selenium scripts, Regression, Statistical Modeling and Analysis, Forecasting

• Measurement: Kantar Millward Brown, Nielsen, CMR Professional Experience

Associate, Analytics

Carat USA,Inc., NY Nov 2018 – Present

• Led the standardization and automation of ETL processes across the Carat Enterprise for campaign reporting using Python Scripts by collaborating with development team

• Designed and built Power BI dashboards to automate data transformations for visualizations reducing manual effort by 63 % and present campaign performance to key client stakeholders

• Consolidate data from multiple sources and load into Azure Database using Python scripts to support reporting and insight generation

• Utilized SQL queries to extract data in required format on MS SQL server to extract data for campaign reporting

• Developed Python scripts to automate data extraction process from ad servers which resulted in reducing the extraction time by 92%

• Lead weekly status meetings with internal teams to tackle campaign optimizations and communicate actionable insights

• Performed cross platform metric analysis to determine auto-optimization KPIs on social platforms resulting in uniform measurement of performance

• Onboarded peers and supervisors across teams by conducting trainings on operational processes, tools and methodologies for reporting

• Created knowledge base documents in the areas of data extraction, operational processes & dashboard configurations

• Analyze brand and publisher studies to glean insights into campaign effectiveness and propose media optimization recommendations Business Analyst Intern

Tuutkia LLC, Fremont, CA July 2018 – Nov 2018

• Analyze customer feedback forms to gather requirements in order to enhance user experience for target audience

• Consolidate customer data from different sources and standardize data points to serve as a customer master Lean Management Analyst

San Jose State University, San Jose, CA Jan 2018 - May 2018

• Created swim lanes, data flows, refining and upgrading power point presentations and implemented project management documentation to aid process improvement efforts across departments Project Management Intern

San Jose State University, San Jose, CA Jan 2018 - May 2018

• Improved cross-campus communication by utilizing process improvement implementations using existing IT workflow solutions

• Communicated with key stakeholders and provide findings at regular intervals by facilitating meetings and presentations Education

M.S., Engineering Management

San Jose State University, CA (GPA 3.3/4.0) May 2018 B.E., Computer Science

VTU, India (GPA 3.3/4.0) June 2015

Certification

Google Analytics Certification Sep 2020

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