Marketing- Product and Brand Management

HALEY KACZYNSKI

***********@***.***

** * ******** ***. *. Richmond, Virginia 23220 757-***-**** https://www.linkedin.com/in/haleykaczynski/

Education

Virginia Commonwealth University – B.S. in Marketing, Concentration in Product and Brand Management December 2020

Virginia Merit Scholarship

Phi Mu Fraternity

Overall GPA: 3.72

Work Experience

VCU School of Business - Assistant Marketing and Communications Coordinator; Richmond Virginia September 2019-Present

oCoordinate with event and marketing team for deployment of VCU School of Business events – events include VCU School of Business Ethics Competition and various networking and mentorship events

oFoster student engagement within the School of Business through promotion of leadership and professional development opportunities

oGather content for university newsletter, develop presentations, social media, and all other digital marketing to promote student engagement

oCommunicate effectively with local Richmond businesses and employers to provide insight and opportunities to students

Kaplan - Student Brand Ambassador; Richmond, Virginia June 2018 – January 2019

oConnect students to test-prep products and resources to enable their professional and academic pursuits

oPromote and advertise the Kaplan brand via social media and presentations to classes throughout VCU classes to raise brand awareness

oMarket Kaplan products to student organizations regarding materials and resources relative to their specific pursuits

VCU Campus Learning Center - Tutor; Richmond, Virginia December – August 2019

oTutor for Algebra, Pre-Calculus, Marketing, Business Courses

oProvide supplemental instruction for students to reinforce classroom material

oEncourage strong study habits and organizational skills for success

9Round Williamsburg - Sales Marketer and Trainer; Williamsburg, Virginia. November 2018 – December 2019

oAdvertise and sell memberships to customers through constructive relationships and positive brand representation

oParticipate in community marketing events growing name recognition to a new business

Virginia ABC – Lead Sales Associate; Williamsburg, Virginia & Richmond, Virginia April 2020 – Present

Leadership Experience

Virginia ABC – Lead Sales Associate; Williamsburg, Virginia & Richmond, Virginia April 2020 – Present

oHandle and manage all store funds, prepare paperwork, complete administrative tasks

oFoster positive customer and licensee relationships, serve as manager on duty and supervise sales associates

Phi Mu Executive Board - Provisional Membership Director; Richmond, Virginia November 2018 – December 2019

oServe as liaison between provisional and initiated members through constant and clear communication

oPlan weekly events for new members in pursuit of a seamless integration into the fraternity, educate new members on rules and regulations, history, and traditions of fraternity

oProvide weekly transparent communications with national headquarters on status on provisional class

Skills

-Software Skills: Microsoft Office, IBM SPSS Statistics (Advanced), Google Analytics (Intermediate), Mailchimp (Intermediate), Adobe CS (Intermediate), Canva Design, Google Drive (Intermediate)

Certifications

-HubSpot Inbound Marketing Certification October 2020

-Google Ads Search Certification November 2019

Honors

Virginia Commonwealth University – Dean’s List December 2017- Present

oAwarded to students with GPA’s exceeding 3.5

Virginia Commonwealth University – Virginia Merit Scholarship August 2017- December 2020

oAwarded $1500 per semester for each semester of attendance

National Society of Collegiate Scholars September 2017-Present

oNational academic society for college students in the United States

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