LINDSEY A. DAY

• PROFESSIONAL EXPERIENCE •

MARRIOTT INTERNATIONAL

November 2015-Present

Director, Strategic Planning - The Americas 3/2019 – Present I lead a team that develops and executes strategies to drive change management & communications for 8,000+ associates, stakeholders and guests, setting trackers and scorecards that result in measurable impact for the business. I utilize creative thinking to assess the state of the business, monitor the pulse of the industry and develop new enterprise-wide initiatives & capabilities to drive top-line success and strengthen corporate reputation. My responsibility is to influence the major business objectives of the organization by leading goal setting and driving alignment on near- and long-term strategy across the C-Suite. Successes included:

§ Influenced the “big picture” future of the company by designing and facilitating a series of strategy labs for senior leaders focused on driving direction and alignment for new growth ventures including Credit Cards, Mobile App & Loyalty Programs. Created a one-page infographic on Adobe Photoshop to share lab outcome with C-Suite executives.

§ Enhanced the way our leaders engage with associates by leading concept through completion of CORE Labs, a new, research- based innovation lab using associates to solve for a timely business challenge. CORE Labs received a 10/10 rating from the 50+ participants & led to a company-wide e-mail from the CSMO with a personal commitment to the topic. I was the project designer, manager and developed the communications plan to share the outcome of these labs to MI associates globally.

§ Built the 3-year strategy for the Americas Diversity & Inclusion Council focused on prioritizing D&I as a business imperative which resulted in executives adding D&I metrics to their annual goals. Utilized Microsoft Office to create a pitch deck for the D&I strategy and single handedly arranged opportunities for leaders to present at D&I events to spread our message externally,

§ Developed a strategy to better understand the voice of associates by creating unique opportunities to gather associate sentiment through interactive surveys, focus groups, etc. I analyze data and based on associate needs provided communications counsel to executives on complex challenges and opportunities facing the business and created various channels and toolkits for leadership to use to share information with the organization and our stakeholders. Senior Manager, Global Consumer Public Relations 11/2015 – 3/2019 Generated national headlines and social buzz for 10 of Marriott’s 20 brands through creative PR campaigns, events & executive speaking engagements. Through cross-functional teamwork I ensured I had the most pertinent information to share in both internal and external communications campaigns. I led stakeholder engagement to ensure topline alignment in our communications strategies. My job was bringing these stories to life through the use of traditional and innovative communication channels and strong media relationships. I used data to analyze and measure campaign impact and ROI. Successes included:

§ Secured placements in top tier, global media outlets including WSJ, New York Times, FastCompany, Skift, Forbes, Huffington Post, Architectural Digest, Bloomberg, Bustle, etc. Proactively pitched targeted stories through media relations and utilized platforms such as Cision and Evolve24 to track and measure campaign results and effectiveness.

§ Created “WOW Moments” utilizing experiential activation and innovative practices to garner media buzz and consumer awareness across the globe for these brands. This includes generating 157+ million impressions for the Sheraton Transformation story by building an activation giving press the opportunity to discover the future vision and hear directly from C-Suite leadership on MI’s commitment to refortifying the brand.

§ Launched 20+ brand partnerships including Marriott Hotels & LifeWTR with a unique in-room augmented reality experience generating 115+ million impressions, TownePlace Suites & Weber Grills fired-up a grilling competition on and off property landing 102+ million impressions, and Delta & SoapBox’s CSR Trip package which produced the 2nd highest loyalty point redemption in MI history.

§ Spearheaded internal & external communications strategy development and on-going story telling for MI’s Food & Beverage, the largest bar and restaurant group in the world. Used tools such as Google Analytics and other CRM databases to measure results. Included designing the Chef’s Cut campaign which won a Shorty Award for Best in Class Customer Service.

§ Acted as trusted advisor and executive handler to executives on all external brand-related messaging and issues management.

§ Created central toolkits and document sharing for PR leads across all continents to ensure consistent messaging and real time updates on campaigns and initiatives for cohesive strategy and team building across the globe. THE PORT AUTHORITY OF NEW YORK & NEW JERSEY

March 2012-October 2015

Manager, Marketing, Industry & Public Affairs 5/2013 - 10/2015 Conceptualized a new public image for the Port Authority’s newest airport partner Atlantic City International Airport (ACY) through targeted marketing and communications campaigns and a comprehensive community relations strategy. Leading a staff of 5, it was

+1-609-***-**** adg6lr@r.postjobfree.com

my responsibility to enhance the perception and experience of the airport for both customers and B2B partners. I also lead strategic counsel to executives on best practices for community engagement and messaging. Successes included:

§ Hosted press events to form relationships with journalists in target markets including the Philadelphia and New York and generated more than 50 placements generating business for our airline partners.

§ Increased the airports airline presence by 200% with the addition of United Airlines & ChoiceAir.

§ Formulated the first ACY Stakeholder Council focused creating a more business and customer friendly facility to increase favorability and use of ACY.

§ Mobilized the first customer experience measurement system in-airport enabling the Operations team to adjust focus areas where necessary.

Representative, Marketing & Communications 3/2012 – 5/2013 Connected media and consumers to happenings across the PANYNJ’s Aviation Department through proactive communications and marketing campaigns. Focused on safety, environmental impact and accessibility I was responsible for writing and creatively telling the story of 3 of the busiest airports in the country. Successes included:

§ Launched the “Know Your Driver” marketing campaign focused on eliminating solicitation from black cars & promoting taxi service and other airport registered ride share options. Used tools such as Power BI, Excel and SalesForce to measure results.

§ Developed marketing and communications playbooks on Microsoft Office for all 5 airport management teams to use for external promotion of the airports. Created content for airport and PANYNJ website to drive customer engagement.

§ Introduced a format for external speaking engagements to drive awareness and alignment across PA leadership. Served as speech writer for the Deputy Director of the PANYNJ. GOVERNOR’S OFFICE, STATE OF NEW JERSEY

September 2010 – March 2012

Special Assistant to Lt. Governor, Kim Guadagno

Served as the right hand of NJ’s first female Lt. Governor during the Chris Christie Administration, accompanying her to all meetings and events. Worked closely with colleagues in the Governor’s Office, Dept. of State & NJ State Police to collaborate on daily briefings, schedule, press events, communications, etc. to ensure the Lt. Governor's day was seamless and prepared for peak performance. Successes included:

§ Made NJ easier to do business in by collaborating on the “100 Businesses Tour for Economic Development” which brought the Lt. Governor to 100 diverse businesses throughout the state to better understand their issues and needs and in order to cut red tape.

§ Prepped the Lt. Governor on upcoming events and speeches and provided post-event feedback.

§ Launched Facebook page for Lieutenant Governor & monitored all social media accounts. NEW JERSEY CONFERENCE OF MAYORS (NJCM)

January - May 2009

Government Relations & Event Planning Intern

§ Generated synergies between local municipalities and NJCM through by developing strong relationships and encouraging participation in the NJCM 46th Annual Conference.

BRISTOL-MYERS SQUIBB COMPANY (BMS)

May-December 2008

Corporate Communications Intern for Research & Development

§ Wrote the first draft of all communications coming out of R&D including press releases, website content, quarterly report, external media kit and executive communications.

US HOUSE OF REPRESENTATIVES

January-May 2008

Congressional Intern, Congressman Frank A. LoBiondo (NJ-2)

§ Enhanced the perception of NJ-2 by researching issues to be introduced into legislation, drafting external communications and building the NJ-2 Capitol Tour Experience.

• EDUCATION •

THE COLLEGE OF NEW JERSEY

September 2005-May 2009

Major: Political Science

Minor: Communication Studies

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