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Digital Marketing Manager

Location:
Waltham, MA
Posted:
October 21, 2020

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Director – Program Manager

SUMMARY

Highly self-motivated senior program - projects manager and successful professional committed to quality, and accountability to ensure the best opportunity for company’s success. Excellent Executive and Team communication skills, interpersonal skills, and the ability to converse effectively with all levels of the company’s workforce. Direct oversight of global teams ranging from 15 to 100+ include third party vendor resources. Managed programs, end-to-end budgets, and delivered products with operational efficiency that provided additional revenue. Holds a strong knowledge of industry trends, Salesforce, Veeva CRM, Veeva Network and business processes. Strong ability to understand the corporate portfolio goals, the strategic vision of executive level leadership, and effectively utilize that knowledge to determine the most efficient ways to meet the company's goals, objectives, and evolving business needs. Holds 20+ years’ experience in Information Technology Business projects. Strong leadership experience leading a global team of operations and system specialists across the Globe.

KEY AREAS OF STRENGTH INCLUDE:

Project Management / Portfolio Management / Product Management Professional Services, Asset Management, Change Management, Vendor Management, Commercial Data Infrastructure

Health Data / Data Mitigation / Data Warehouse/ (MDM) Master Data Management / Big Data / Data Analysis, Salesforce, COTS

Vendor Management, Implementation / Service Level Requests (SLR), Request For Proposal (RFP), (Enterprise Resource Planning) ERP, Omni Channel, Digital Marketing, Risk Management, SOX,, HIPAA, HITECH, HHS, PCI, PII, PHI, FTC Compliance. Good Judgement, Data

Retail Systems / Point of Sale System / Inventory System, CMDB

Omni Channel / E-Commerce / Supply Chain / OCC Reports, CPQ

Veeva Network, Veeva Volt, Veeva CRM, Veeva promo-mats

Process improvement, Business Requirements GXP Pharmaceuticals / Functional & Non-Functional Requirements / SOP / CCB / JDA/ RACI Matrix / SFDC Regulatory Compliance / PMO / EPMO /SOW Statement Of Work, RFP/ Oracle Business Intelligence OBI/ Managing .CSV Data files. Technical Writing of projects. Order to Cash process.

Business process design, and UX Development BPM Process Model

Design. Visio, Data modeling tools, MS 365, MS Project On-Line

Oracle e-financial Suite, OUM, EDI, POWR-BI, Big Data, MDM

PROFESSIONAL EXPERIENCE

Servier Pharmaceutical – (Boston, MA) (Consultant - Contract) March 2020 – Aug 2020

Principal Consultant / Program Director - Projects Manager (Supply Chain Optimization) 3PL, JDA

Responsible for managing the transition from one third Party Logistics to another 3PL for the distribution of 2 medications

Managed all work streams (Business Operational, Logistics, Financial, Information Technology, Customer Service, Regulatory) and all related activities in setting up Servier on the Cardinal Health systems.

Responsible for the validation of all Business processes to reflect business efficiency and scope of requirements using GXP rules

Worked with stake holders, Vendors, and cross functional teams in outlining the Servier Business Model and making sure it is reflected in the contracts signed with Vendors, (CH-3PL & SPD) (OPG, Distribution Agreement, QA agreement, and all adhere to the industry regulations, state and Federal laws, and in Compliance with the industry standards, best practices and codes)

Worked with team leaders in identifying Commercial Data Strategy, Data Flows, MDM, Data Governance, Data Policies, Electronic Data Capturing Needs, Dashboard reports, BI tools, Marketing Data needs, Constrains, Risks, and mitigation plans

Established the EDI (Electronic Data Integration) with SPS 3PL, SPD, and Servier Veeva CRM, Veeva Vault and Smart Data

Responsible for managing all project artifacts RAID,( Risks, Action Items, Issues, Decisions), Financials, and Deliverables.

Shared Clinical Trial Data with the 3PL for future business requirements and Compliance programs withing the GXP guidelines.

Conducted a senior level stake holders weekly meetings and provided updates on program activities for all work streams

Managed the third-party deliverable by maintaining close control on the progress of all activities, Action items, Issues, and Risks

Shared discussion w Global Regulatory Supervisor (GRS), compiled and submitted IND and clinical trial applications

SAI Global – Compliance Risk products (Boston, MA) (Consultant - Contract) May 2019 – Dec 2019

Principal Consultant / Senior Program - Projects Manager (Business & IT Collaboration)

Managed the Salesforce Cloud Integration program by creating the road map and the management structure to include the merge of two Salesforce instances (USA & AMEA). This involved Security Compliance, Business process changes, and Future enhancements including Billing CPQ-SFDC, PCI

Responsible for collaborating with the Business and IT in defining Scope, Plans, Deliverables, Risks and timelines for all projects.

Managed projects from inception through Planning, Designing, Building, Tracking, Reporting, Validations, and Prod Deployment

Managed third party’s Vendor (RFQ, RFP, Statement of work, deliverables, activities and migration tasks for Eloqua to “Marketo”

Managed all the business activities related to the merge including Commercial Data new Structure, New business processes

Maintained project governance structure and made sure projects and Data collection continues to adhere to corps rules & policies

Communicated with stake holders the Data Strategy planning, design, execution, and progress of activities / tasks of the program

Planned all tasks and activities of the migrations, deployment releases, Go-Live, and Checklist with Business and IT teams.

Maintained a Matrix log for all Issues, Risks, Questions, Action Items, Decisions, and to be Decided items and shared with team.

Used Jira to record and control all issues related to validations and deployment into production. (Used SQL to Validate solutions)

Initiated training tasks giving all team members strong hands on knowledge using the new SFDC Instance Business processes.

Contributed into modifications of the workflow support and business reported issues to the IT team using a share-point process.

Managed Budget, Resource allocations, forecast vs actual, and resource assignments on all planned tasks and their milestones.

Sage Therapeutics – Life Sciences (Cambridge, MA) (Consultant – Contract) Apr 2018 – May-2019

Senior Program – Projects Manager (MS-Project On-Line)

Managed the Salesforce Marketing Cloud program, Commercial Data Structure, and deployment of the SFMC (Email Suite)

Worked with all Sage Therapeutics stake holders, Vendors, and Cross Functional teams, for the preparation of product launch

Managed the entire Salesforce Marketing Program, Cross functional team communications, Email Suite, On-Page Off-Page SEO Optimization, Links, Contents, Social Media interactions, Remarketing, and was responsible for all Project management activities including artifacts, Vendor Management, Risk management, Budget, Billing, Stake holder communications, Issues, and Decisions

Followed the industry regulations, GXPs, and FDA controls into Supply Chain optimizations using Sage Therapeutics guidelines

Worked with vendors RFQ, RFP, SOWs and MSAs for performing the deployment of the Marketing Cloud (SFMC) (VEEVA).

Worked with internal business clients in collecting data and have it formatted for digital Marketing decisions by Stakeholders.

Outlined JDA Supply Chain Optimization Requirements, Design, and Data Integrations tools (Mule Soft API integration)

Managed all the vendor’s activities (Mavens, and Concentrix) in finalizing Integrations, Digital Marketing Business requirements, Tasks, issues, and Deliverables based on the Milestones and targeted schedule. (Veeva, eTMF, Medidata, Cloud, IQVIA)

Created a matrix of all the project phases (Initiation, Planning, Design, Execution, Control, Monitoring, Billing, and Closure).

Outlined all the deliverables and their schedule and communicated updates with the Stake holders and the team on weekly basis.

Guided teams and managers towards steps on how to be organized, more productive, and achieve successful Agile deployment

Worked on Business Requirements, Omni Channel requirements, and created project plans for the different work streams.

Managed the entire Salesforce Marketing Cloud program, MDM Registry, and its interactions with other systems, Veeva CRM, Veeva Volt,Veeva Network E-Business, E-Financial, Patient Services, Manufacturing, Supply Chain, and Health Care providers

Coordinated efforts with other Directors and other management teams (Veeva CRM, Veeva Volt, Veeva Network, life science), and stake holders to successfully outline the integration path and the schedule for deployment with other systems (CMDB)

Ensured all work completed followed the Sage Global Regulatory Strategy in Drug Development Process, FDA quality requirements, ISO 62304, 13485, and Title 21, Change management protocols, Enterprise Regulations, and using best GXP

Provided Guidance to other junior PMs on Change Management process as documented (SOP) Standard Operating Procedures.

Monitored tickets submitted on Service no and the progress and challenges to provide the solution.

Worked with Lead GRS to develop submission materials for local HA, guided the review process, checked for accuracy, scientific consistency, compliance to local HA regulations and completeness of submission.

Worked with the vendor in collecting, reviewing and analyzing competitor information, local agency guidelines and prioritized changes in the local regulatory environment for the project

Ameriprise Financials Inc. (Boston, MA) (Consultant – Contract) May 2017 – Mar-2018

Senior Program - Project Manager / PMO – Asset Management (Oracle EBS)(JIRA)

Responsible for successfully completing the integration of the entire (Distribution Product and Marketing Program into SFDC).

This DPM (Distribution Product and Marketing) program integration into Salesforce – SFDC involved three Work Streams:

- WS1- Integrated LinkedIn with Salesforce SFDC, utilized, in conjunction with other Data and tools, to track client events

- WS-2 Integrated a Scheduling tool with Salesforce and MS Exchange to have advisors schedule calls with Financial Advisors.

- WS-3 Integrated Market Share Data into SFDC and the Cube from different resources (Discovery, DST, MDM, CSTAR, Etc.).

- WS-4 Worked on re-configuring Oracle AR, AP, GL, E-Business, Sub Ledger Accounting modules and created setup docs.

Managed the entire phases of projects (Concept, Initiation, Plan, User Requirements, RFQ, RFP, SOW, Design, Build, Implement)

Responsible for the entire Program Financials and communication of forecast VS Actuals to Finance Department and stakeholders

Overseeing all governance aspects of the program (Project-Artifacts, Vendors, Resources, Change Requests, and Deployment)

Communicated and reported the status of the program and projects to the VP level management and stake holders bi-weekly

Worked with Oracle ERP to utilize business process and account for functional resources related to the deployment releases.

Worked with Corporate Security System Architects to maintain security controls and provide approval on all integration plans.

Fostered team unity and collaborated closely with all team members for getting better outcome from each member of the team.

Enhanced system control documents, PCI Compliance, Established UX design deliverables, RFPs, Information Governance Definitions, GXP, and enforce into applications (Authentication Mechanism, Authentication), Audit logs, and Change Control

Worked with the procurement team in reviewing all legal documents, SOW, MSAs and agreements for doing business w/ vendors

Managed Business Analysts and fostered the Maintenance of high-quality requirement artifacts (user stories, activity diagrams, use cases, Data mapping sheets, Electronic Communications and Stake holders Signoffs based on the RACI Matrix.

Managed imports of Oracle instances into the CMDB tables using SQL, Service Now Map Discovery documentation (SNOW).

CVS HEALTH Pharma (Woonsocket, RI) May 2013 – Apr 2017

Senior Project Manager / Program Retail Manager (SFDC) (EBS)(ERP)

Responsible for managing a number of programs and large projects within the enterprise. (Reduction of Inventory by 50 million), (Securing IT Retail Applications Infrastructure, and MDM Governance rules & Security controls), (Increase of on-line revenue)

Responsible for performance excellence strategy and building the road map for the delivery of these programs and many Software Implementation projects using proven PM Methodology’s (PMBOK Waterfall / Agile Scrum) and GXP standards and processes.

Managed and Reviewed Business Service requests submitted (200 +) by the different business groups (Pharmacy, Financial, Retail, Logistics, others.), delivering SAAS solutions, and validated projects against programs objectives and goals / ROI & KPI.

Managed an Infrastructure project, migration, Integration .CSV and upgrade of 35 TB Retail Data Warehouse to a new supported UNIX server in support of a new ERP, EBS, and Data governance platform. Heavy usage of Spread sheets, and Power point.

Monitored and enforced the GXP controls in all projects including standards, compliance validations, EDC, Documents, MDM Consolidation Registry, Informatica Mapping, Salesforce Integration and metrics to be followed by all Company project leads in establishing Project Charter, Business Requirements, RFQ, RFP, SOW, Functional & Non-Functional Requirements.

Managed Technical documents, Contingency plans, Risks, Risk Mitigation Plans, Resource Planning, Meeting Minutes, Change Control, Testing and validations, Budget Management, Deployment, Regulatory Compliance, Issues, Security, SLAs and all other project artifacts. Used Jira as the tool to track of all issues and errors based on are of control or area of impact.

Managed third party work engagement, deliverables progress based on Statement Of Work and Supply Chain Optimization JDA

Served as the conduit and acted as the liaison manager between nosiness process owners, stakeholders, and external vendors such as JDA, and BCG, reporting on the status and overall health of the Projects, Programs, and Return On Investment (ROI).

Managed the entire Security Compliance program by hiring a team of BA and communicated with application’s owners to complete the Security Request Discovery documents for all applications & tools which resulted in outlining vulnerabilities.

All security vulnerabilities were entered into Archer for further evaluations and prioritization based on their risk and budget. This

remediation process generated many projects to be implemented based on the vulnerabilities were discovered.

Managed the installation of firewall into the Print shop w/ huge coordination efforts with all teams involved (Network, Security, business, third party supply chain vendors, other business users resulting in minimum interruption to the business operations.

Managed the “Order on-line pick up in the store” E-Commerce project, Omni Channels using Scrum Methodology, JDA and acted as the Scrum Master, PCI Compliance, Epics, User stories, Backlog Chart, Tasks, and coordinated all the deliverables (Sprints) with the scrum team and synchronized Risks, Issues, and Compliance rules (PCI DSS -Compliance) with other enterprise teams.

Integrated the new Minute-Clinic, Patient System integration, Veeva Volt, Veeva CRM, Athena Health with SFDC for further marketing and client record Data validation.

Worked on the pill scale project using third party clinical Data and managed the deployment of this scale in all pharma locations

Updated stake holders on the status of all projects. Worked w/ Stakeholders on improving “SOP”, Standard Operating Process & “SBP”, Standard Business Process and advised senior management regarding application trends and potential opportunities.

Enhanced system control documents, RFPs, UX Design Deliverables (User Experience, Wire Frame, Usage Analysis, Etc.), GXP, and enforced definitions to be applied in all applications & systems (Authentication Mechanism, Audit logs, and Change Control)

JOHN HANCOCK INSURANCE / MANULIFE FINANCIAL Sep 2012 – March 2013

Senior Project Manager

Responsible for the planning, budgeting, managing, training, and the release of new Health Insurance product into the market.

Managed the entire product lifecycle by coordinating all efforts with the business and stake holders in understanding the scope of the project, Business process, Deliverables, PCI Compliance, Budget and Deployment plan of the product for successful launches.

Partnered with the Asset Management, Application Management, Architects and the SME’s in identifying necessary processes

Modified the internal HR application to reflect additional features that automate the submission of forms completed by employees

SOFTSCAPE People’s Management Software Nov 2010 – June 2012

Project Manager

Responsible for the planning, budgeting, managing, training, and the release of HR application solution to the client

Managed all new client’s product requirements and the deliverables to match their (HR) Human Resources business model.

PRIOR PROFESSIONAL EXPERIENCE

BANK OF AMERICA (NY, NC) - COLLIERS INTERNATIONAL (Dubai / UAE),

SYMPHONY SOFTWARE INC (Framingham, MA) - SIEBEL SYSTEMS INC. (Burlington, MA),

NORTHEAST UTILITIES (Hartford, CT) - STATE OF MA (OMIS) (Boston, MA),

M.I.T MASSACHUSETTS INST. OF TECH (Cambridge, MA) -

EDUCATION: (SMC) Scrum Master Certified 09/2017 and (SFC) Scrum Fundamentals Certified 2017 PMP certified 2019

Major: BS COMPUTER SCIENCE / Texas State Univ., Austin, TX May - 1990

PERSONAL: US Citizen / Enjoys Traveling, Sports (Basketball, Cycling and Hiking (Hiked Mt Washington to summit 6200FT)



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