Develop visual identity system for the show ; create promotional

materials (posters, banners, headers) and social media graphic assets.

Provided graphic assets for all NBA social accounts and platforms; Helped with social content planning and graphic pre-production; Managed freelance designers and gave creative directions. Handled designers’ invoices and worked on budget management. Collaborated with web developer on the new website (design landing page, create icons and provide image assets) Designed digital collaterals for marketing (blog contents, email campaigns, retouching and stylizing photos, ebook layout). Set up branding and marketing strategy;

Created visual identity and brand guideline;

Worked on campaign design; digital marketing materials design. Managed lab equipment (printers, computers, tablets); Provided printing instructions and advice;

Coordinated classroom arrangement.

Coordinated course, assisted faculties with teaching; Provided advice of major studying to students;

Set up lectures, arranged student activities, and managed program final exhibition.

Worked for high-profile campaign for clients including Porsche and Volvo; designed marketing graphic assets; conducted app design, website design, H5 for special events.

Pratt Institute

MFA Communications Design

Brooklyn, New York

08.2017 — 05.2019

Donghua University

BFA Media Art Design

Shanghai, China

09.2013 — 06.2017

Yiwen Tu

Communication Designeri

Brooklyn, New York

917-***-****

adg603@r.postjobfree.com

yiwentu.myportfolio.com

Education Background

Software & Skills

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Adobe Premiere Pro

Adobe After Effects

Adobe Dreamweaver

Sketch (UI/UX)

Invision

Graphic Design

Typography & Layout

Branding & Marketing

Social Media Strategy

Advertising Design

Motion Design

Package Design

Exhibition Design

Design Research

Web Design

CSS HTML

UX, UI Design

Installation

Bookbinding

Letterpress

Risograph

Working Experience

Visual Director

X-hale Online Art Show

07. 2019 — present

Social Content

Graphic Designer

NBA Properties Inc

11. 2019 — 07. 2020

Freelance Digital/

Graphic Designer

Globaledit®

09. 2019 — 10.2019

Marketing & Branding Intern

Dorothy LLC.

07. 2019 — 10.2019

Graduate Assistant

Printing Lab of Pratt Institute

09. 2018 — 05.2019

Student Advisor

Pratt Institute CCPS

PreCollege Program

06.2018 — 07.2018

Creative Intern

Palmer Hargreaves China

03.2017 — 07.2017

Fashion Institute of Technology

AAS Communication Design

Manhattan, New York

08.2015 — 05.2016

Languages:

Native Speaker of Madarin,

Fluent in English

“I am a communications designer specializing in

Design Research, multi-media design, branding &

marketing design, social media strategy & content

production and experimental design.

I worked as a social content-graphic designer at

the NBA, and I have 5 years of design experience

in advertising, fashion, computer software and

sports/entertainment industry.”

“

Contact this candidate