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Mark A Alcalde

Altamonte Springs, FL ***** C: 847-***-**** E: adg5lh@r.postjobfree.com

Summary

Results-focused Marketing and Sales professional with strength in corporate partnerships, new campaign development and interpersonal relationship building. Proactive leader with strengths in communication and collaboration. Proficient in leveraging high levels of communication and marketing/sales productivity knowledge to promote exponential growth within any department. Master at using communication skills to get exemplary production from myself and others around me.

Skills

• Excellent knowledge of Mac, PC and related software including Pagemaker, Adobe Photoshop, Microsoft

Office suite and SalesForce.

• Proficient in social media including Facebook, Twitter, and LinkedIn.

• Budget

• Contract negotiation

• Creative development

• Direct marketing

• Event coordination

• Corporate sponsorships

• Marketing analysis/forecasting

• Marketing strategy/planning

• Program development

• Recruiting and Training

• Reporting

• Sales

• Strategic planning

• Partnership Marketing

• Customer Relationship Management (CRM)

• Event planning and execution

• Marketing campaign management

• Relationship development

Experience

DIRECTOR OF MARKETING 01/2018 to 09/2020

Holidays Network Group - Orlando, FL

• Focused on new program development in off-site marketing programs in Miami, Jacksonville and Orlando for rapidly-expanding travel club whose focus is local, event marketing interaction. Managed day-to-day operations and corporate partnership relations with local and national organizations, including the Orlando Magic, LiveNation, the University of Florida, Florida State Fair and CoxMedia.

• Area of focus was corporate culture development - developing new training modules for sales/marketing teams, recruiting best talent for all operations and also in-person training/development.

• Developed new marketing campaigns - including a new QR code lead generation system that was later used during the Covid pandemic for sales/marketing presentation; integrated new trainings to develop companies newest tourism marketing campaigns that created a 150% increase in department production.

• Developed program that was operating at 125% of budgeted goals pre-Covid with 25 marketing representatives and five field managers.

• Active skills being used – strategic planning, corporate partnership structuring and development, recruitment and training, corporate culture development, sales production and forecasting, event marketing planning, SEO, creative development, marketing analysis and reporting and new business acquisitions.

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SENIOR MARKETING MANAGER 04/2014 to 01/2018

Welk Resorts - San Diego, CA

• Managed team of 30-plus field marketing representatives from 2016 to 2018.

• In charge of partner relations, corporate sponsorship development, marketing strategy, event coordination, collateral design, strategic planning and development of new marketing partnerships.

• Department exceeded budget of $12 million in new revenue for award-winning resort company in San Diego by 25%, finishing 2017 with almost $15 million in sales.

• Managed & helped create partnerships with Anaheim Angels, Los Angeles Dodgers, Los Angeles Rams, Los Angeles Chargers, Orange County Fair, Honda Center, Anaheim Ducks, Los Angeles Lakers, Los Angeles Clippers, Los Angeles Kings, Irvine Group, Long Beach Grand Prix, Feld Entertainment and many others.

• Was instrumental in multiple new initiatives, including creating new tablet lead generation platform & activating into current marketing systems; building & creating new department in Inland Empire/Palm Springs region in 2014-2015, that generated 1,800 new tours/qualified leads in first full year; reaching 140% of budgeted goal and exceeding sales goals by 200%.

MARKETING MANAGER 03/2012 to 04/2014

Vacation Resort Marketing - San Juan Capistrano, CA

• Developed new field marketing operations for Resort Vacations Inc.

• Worked as partner for Wyndham Resorts and Diamond Resorts International, resulting in 175% budget expectations and over $10 million in new sales.

• Managed team of 12-15 field marketing representatives for each company. MARKETING BRAND AMBASSADOR 09/2008 to 03/2012

Welk Resorts - San Diego, CA

• Attended hundreds of promotional events each year in surrounding area to promote travel/resort/golf products for local resort to potential guests/clients.

• Top 5 marketing ambassador in company, three years in a row; earned presidential award for excellence two years in a row and responsible for over $4 million in sales volume. Education and Training

University of Rhode Island - Kingston, RI Bachelor of Arts Journalism/PR, Pre-Law, Psychology, Non-violence, 2002 Honors

• Member, American Marketing Association

• 4-time Rhode Island Press Association writing award winner

• 2-time New England Press Association writing award winner

• Chips Quin Scholar – award promoting diversity in media

• 2-time Presidents Award for Excellence winner, Welk Resorts

• Staged and worked for two James Beard top chef award-nominees/winners References

Furnished upon request.

Certifications

• ServSafe

• ARDA certified

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