Director of Communications

Christy J. Clark

**** *********** **** ******, **** 43016

614-***-**** **********@*****.***

linkedin.com/in/christyjclarkprofessionalcommunicator

An innovative and creative leader with exemplary communication, digital marketing, public relations, media, and people skills, who creates a results-oriented team environment through collaboration and a hands-on management philosophy. Excel in fast paced environments, executing several tasks simultaneously.

Key Knowledge & Skills Area

Social Media/Digital Strategies

Brand/Image Development

Public Relations

Event Planning

Community & Media Relations

Project Management

Print Publications

Digital Marketing

Website/WordPress

Professional Experience

Director of Communications 7/2018 to 4/2020

Crown Services, Inc.

Established company’s first Communications Department including creating strategic marketing plan with KPIs and budget in addition to hiring and managing staff as well as vendors

Expanded social media footprint and engagement through cultivation of creative national recruitment campaigns which led to 35% increase in candidate recruitment and one of the top three ways to recruit

Accelerated company website to create a great customer experience and re-engineered search engine optimization which led to 20% increase in sales leads and candidate recruitment

Transformed and managed brand, voice of company and reputation

Piloted Employee Brand Ambassador program to increase social media engagement

Trained 51 offices in brand management, digital marketing, recruiting and customer service

Facilitated training program for all 51 offices including monthly webinars and annual conferences

Executive Director

Destination Hilliard-Hilliard, Ohio 6/2010 to 7/2018

Created and managed production of Discover Hilliard magazine, Hilliard E-Newsletter, Visitors Guide

Pioneered and managed website and Hilliard, Ohio App

Created and managed all Social Media platforms with 25% yearly average increase in reach

Advocated brand and image development with all print, media, and events

Through advertising, promotion, direct mail campaign, networking, and media increased visitor spending by minimum of 8% annually

Created and gave presentations to businesses and organizations promoting Hilliard

Public Relations & Tourism Director

Union County Convention & Visitors Bureau-Union County, Ohio 8/2006 to 6/2010

Worked with agency to design, develop and implement brand campaign for Union County

Increased promotion of county by 50% through development and implementation of marketing plan which included media, social media, promotions, and advertising

Launched 5 new events and facilitated three continual events

Christy J. Clark page 2

Owner

Events 4 You, LLC-Columbus, Ohio 9/2000 to 9/2006

Established company offering marketing, public relations, and complete event/meeting planning services

Increased number of clients located throughout the State of Ohio from 1 to 19 during operation

Directed day to day operations

Facilitated quality events and public relations for clients

Education

Ohio University

Lancaster, Ohio

Bachelor of Science, Elementary Education

HubSpot Academy: Sales Enablement Certification, Inbound Marketing Certification, Email Marketing Certification, Advanced Social Media Strategy Certification, Content Marketing Certification (2020)

Google eLearning: Google Analytics Certification

ISES, International Special Events Society: CSEP, Certified Special Event Planner Certification

Seminars:

Certified Tourism Ambassador · Ohio Tourism Leadership Academy (2012)

Investment in Excellence · Leadership Union County (2005)

Total Quality Management · Leadership Columbus (2000)

· Special Events Management, Columbus State

Professional Memberships/ Affiliations

Public Relations Committee, American Staffing Association

Chairman, Central Area Tourism Alliance

Member, Experience Columbus

New Member Ambassador, Experience Columbus

Rotary

● Board Member of Westerville Club (2018-2020)

● District 6690 Public Image Chair (2017-2020)

Kiwanis Club of Columbus

President 2005

Kiwanian of the Year 1998

Trustee 1997-1999

Franklin University, Guest Lecturer on Public Relations, Marketing and Special Events

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