FREDERICK VALDEZ

Atlanta, GA *****

201-***-****

adg4jg@r.postjobfree.com

LinkedIn Profile

Highlight Reel

~ Dynamic leader with expertise in business development, brand positioning, relationship building, and operations ~ Senior-level manager with almost twenty years of extensive experience cultivating relationships with stakeholders across all key areas of operations, developing strategic partnerships with industry-leading organizations to increase market share and loyalty, and collaborating with cross-functional teams on program implementation. Motivational coach and mentor with proven ability to facilitate best-in-class training, provide one-on-one guidance to improve performance, and integrate data- driven process improvements that fosters teamwork. Seeking the opportunity to leverage skills and grow professionally with a dynamic company seeking support in the areas of expanding sales through brand presence, integrating innovative solutions, PR and launching new products. Technical proficiencies include MS Office, CRM, Salesforce and Google Suite.

CORE COMPETENCIES / AREAS OF EXPERTISE

Sales Aftersales Marketing Training Customer Service Product Management Trend Research Operations Strategy Relationship Building New Business Development Strategic Partnerships Stakeholder Relations ROI Lead Conversion Process Improvement Motivational Team Leadership Coaching and Mentoring Cross-Functional Collaboration Analysis Data Tracking Innovative Solutions Customer Loyalty and Conquest Campaigns Multicultural Skills Event Planning Experiential Program and Project Management Budget Forecasting Written and Oral Communication Curriculum Design High-Potential Key Contributor Presentations Product Expert Brand Ambassador On-Camera Product Spokesperson

PROFESSIONAL EXPERIENCE

BMW OF NORTH AMERICA, LLC. 2001 - 2020

Regional Marketing Manager – Southern Region Office (Atlanta, GA)

Apr18 - Jan20: Well versed in providing strategic direction, communication and leadership for the development and execution of market- ing and advertising programs for 106 dealers and field teams. Monitored and evaluated $50mil budget-spend on media planning, creative assets, PR, experiential events, digital marketing strategy and CRM. Adept in identifying opportunities to drive dealer traffic and explore abilities to increase sales. Expanded tier 2 social media presence and multicultural strategy to maintain German luxury sales leadership.

• R12 performance: Market Share = +2.7%, Retail Growth = +4.1%, RoS = +0.6% (all metrics ahead of National forecast)

• Devised tactical quarterly dealer test drive events resulting in over 30% overall conversion rates and with 40% conquest sales

• Negotiated contracts and partnered with regional entities i.e. Texans, UGA/GT, Miami and UNC to increase brand consideration

• Incorporated charitable sales protocols aligning with noteworthy causes i.e. Ronald McDonald House, Feeding America

• Refined analytic keyword search “swim lanes” to achieve increased share of voice in majority of markets between 75-80%

• Sought diversity in consumer-base through authentic brand ambassador campaigns, ad creative, culture, arts and entertainment

• Oversaw tier 2 social media content development in key volume markets to drive meaningful actions on tier 3 dealer websites

• Doubled social media audience organically by 48%, increased total impressions 13x over and improved engagement 8x over

Area Manager – Atlanta Metro

Mar15 - Apr18: Achieved all dealer retail targets including new/CPO/pre-owned, aftersales, NPS (CSI/SSI), marketing communications, training, staffing and facilities improvements in a key Core 4 market share territory. Strengths included maintaining strong comprehensive relationships with dealer principals, all levels of management and the employee workforce of 11 dealers.

• Consistently ranked within top 3 performing markets in the Southern Region, and top 10 Nationally (out of 38 markets)

• Increased market SSI by 1.0% YOY through persistent monitoring, creating incentives, and revising processes and pay plans

• Devised VIP test drive program and events which increased sales growth via Corporate, Military and Diplomatic sales channels

• Exceeded 10k new car units sold in 2016, a first and all-time sales and wholesale record for the DMA and organization

National Product Training Manager – Corporate Headquarters (Woodcliff Lake, NJ)

Feb11 - Mar15: Developed effective training strategies and high-profile product launch events within allotted budgets and target time frames. Track record of representing BMW as a product spokesperson, world-renowned brand ambassador and respected subject matter expert. Collaborated interdepartmentally to create instructional design to highlight key engineering technical specifications, features, functions and benefits. Success and positive feedback resulted in budget increase approval and additional vendor management duties.

• Nominated as High-Potential candidate, Key Contributor and Process Partner for continuously achieving overall company goals

• Strategy focused on improving the customer experience and profitability which helped increase dealer participation by 30%

• Entrusted with the development and national launch of Future Retail: BMW Product Genius Training Program

• Devised and fully implemented the Regional Product Trainer (RPT) initiative to supplement web-based curriculum in-center

Aftersales Area Manager - Atlanta Metro and Central South Oct08 - Feb11: Maintained trust and strong relationships with 22 centers operating as their BMWNA fixed operations consultant and act- ing as their main service and parts liaison with the National and Regional offices. Demonstrated success with CSI and customer-pay ini- tiatives to increase dealer fixed absorption and customer retention.

• Worked with management to significantly improve profitability by devising walk-around procedures on every in-service vehicle

• Improved customer throughput via TeleService appointments, MPU-eligibility and unique marketing events i.e. clinics, car clubs

• Identified missed business opportunities translating into over $1mil in additional monthly parts and total labor-hour sales

Market Sales Operations Manager - Houston Metro and Delta Apr07 - Oct08: Quickly developed effective relationships with 24 centers acting as their primary BMWNA sales and marketing “rep”. Ensured consistency and placement of center advertising (TV, internet, print, billboard and promotions) as per central strategy. Achieved Regional and National goals via extensive data analysis and implementation of strategy development.

• Excelled in accurately forecasting sales and achieving highest % of objective by monitoring local business trends and data

• Increased Certified Pre-Owned Sales by 18% while also minimizing erosion of new vehicle sales (market share)

• Emphasized Brand Loyalty and SSI improvement resulting in 2 stores earning BMW Center of Excellence status

Delivery and Product Specialist - BMW Performance Center Driving School (Spartanburg, SC)

May04 - Mar07: Well-known within the BMW community for providing stellar and thorough product delivery experiences for customers at the “factory”. Delivered over 1000 vehicles acting as a product knowledge and subject matter expert to customers and centers on the operation and presentation of all vehicle features, products technologies and the competition.

• Created marketing strategies, programs and promotions to increase facility awareness, participation, repeat loyalty and growth

• Chosen as product knowledge expert to appear in BMWusa.com product videos i.e. Delivery, Residual Value and Maintenance

National Customer Relations Core Representative – Corporate Headquarters (Montvale, NJ)

Apr01 - May04: Promptly resolved customer issues escalated to the Executive Offices in order to maintain SSI, CSI and Brand Loyalty.

• Negotiated with center management and Market Teams to approve customer goodwill reimbursements, services and repairs

• Prepared analysis, documentation and reports for Market Teams and Legal in response to potential arbitration (Lemon Law)

PRESTIGE MOTORS - Ramsey, NJ 2000 – 2001

Co-Director of Internet Sales Department / Certified Lexus Sales Consultant

Feb00 - Mar01: Transacted over 40 sold vehicles per month representing more than 10% of overall sales.

• Created internet sales processes which were later recognized by LexusUSA and used as their national model for best practice

• Trained new hires and managed high volume of internet leads within one of the largest ‘Elite of Lexus’ retailers in the nation

EDUCATION

NEW YORK LAW SCHOOL - New York, NY 2000 – 2001

Former Second-Year Candidate for Juris Doctorate, Evening Division

VILLANOVA UNIVERSITY - Villanova, PA 1993 – 1997

Bachelor of Arts, Political Science (Pre-Law) with Minor in Business

PROFESSIONAL DEVELOPMENT / CONTINUED LEARNING

International Sustainable Leadership Program

Brand & Customer Institute

Effective Leadership Platform

Field Force Certification

Dale Carnegie

R. Brenckman Financial Statements Workshop

B1/B2 Performance Driving Certification

Strengths Based Leadership

Google Analytics Workshop

New Jersey Real Estate License

VOLUNTEERING AND MEMBERSHIPS

Atlanta Ronald McDonald House Charities - Vehicle Raffle Organizer, May 2015 - Jan 2020

Feeding America - Southern Region Test Drive to End Hunger Event, Oct 2017 - Jan 2020

Texas Scottish Rite Hospital for Children - BMW Dallas Marathon Title Sponsor, Apr 2018 - Jan 2020

Sandy Springs (GA) Chamber of Commerce - Board Member, May 2018 - Present

Learfield-IMG College - Client Advisory Board Member, June 2019 - Jan 2020

Contact this candidate