SHREE TRIPATHI
adg4hb@r.postjobfree.com 512-***-****
LinkedIn Dallas, Texas
PROFILE
Creative, results-oriented sales and
marketing professional with successful
background in account management
and digital marketing/SEO. Strong
business ethics. Tech savvy with proven
communication and operational
strengths. Adept at creating new
markets, collaborating with clients, and
increasing revenue and profitability in a
fast-paced and competitive setting.
AREAS OF EXPERTISE
● Business Development
● Client Relationships
● Leading Cross-Functional Teams
● Training Staff
● Website SEO / User Engagement
● Cause Marketing
● Project Management
● Video Production / Streaming
● Music Education
● Talent Management
● Broadcast / Production
EDUCATION
Music Studies / Percussion
University of Texas, Austin
Austin, Texas (2007-2009)
Continued…
PROFESSIONAL EXPERIENCE
Account Manager 2/2019 to 1/2020
YourCause + Blackbaud, Dallas, Texas
Managed accounts for 14 clients, with a total annual revenue of $480K, for a SaaS software company serving social causes and driving corporate social responsibility. Consulted with clients and trained them on product functions. Oversaw a book of business with 165K users. Coordinated employee giving campaigns, international volunteering, and disaster relief efforts for clients.
● Upsold additional and new features based on client industry and referencing client long-term or short-term goals, specifically related to employee engagement.
● Selected to join the training team for new account managers – by second quarter of employment.
● Led cross-functional team communication with clients – involving team members from engineering, processing, finance, customer advocacy, product, legal, HR, and sales.
● Took initiative to acquire expertise (self-taught) on the grants feature of the company's software, which led to recruitment by the grants team to train other employees on this feature and to conduct client demos – all by the third quarter of employment.
Content Manager 1/2018 to 9/2018
Ackerman McQueen, Dallas, Texas
Project-managed CMS updates for clients in Umbraco, WordPress, SiteCore, and Squarespace. Analyzed site traffic, data, and user engagement metrics to improve video and web deliverables and to optimize content for SEO success. Collaborated with marketing and design teams on writing, style, and graphic design of sites. Partnered with writers, art directors, and account managers to ensure brand consistency on posts. Ensured online content was pushed to social channels. Monitored copyright, data protection, and other compliance issues.
● Spearheaded complete content migration for three clients.
● Overhauled SEO for a client by re-tagging media content, including 12K videos.
SHREE TRIPATHI Page 2
PROFESSIONAL EXPERIENCE, CONTINUED
Operations Manager 2/2017 to 1/2018
Ackerman McQueen, Dallas, Texas
Streamlined inventory of outgoing and incoming resources. Tracked vehicle expenses and data to control costs and reported on this to the headquarters in Oklahoma City . Conducted client research, discovery, and analytics. Collaborated with other departments, including broadcast and production, to achieve company goals. Routed digital assets to project members for creative, finance, quality, proofing, art direction, developers, and broadcast production.
● Drove user engagement with dynamic web and video content, created in partnership with the production department. Account Executive 2/2016 to 2/2017
Optamark Graphics & Marketing, Plano, Texas
Marketed, prospected, and cultivated customer accounts in the Dallas office. Directed operations on the warehouse floor with an eye to efficiency and safety. Onboarded new clients (B2B) and trained and mentored new sales representatives.
● Increased sales and improved timelines on deliverables by soliciting partnerships with third-party vendors.
● Conceptualized and launched a new export department – OptaShip, which significantly saved on shipping costs. Co-Founder / CEO 2016 to 2018
LOLO Presents, Dallas, Texas
Established and ran a production company & record label from the ground up – negotiating contracts, planning and producing events, leading a team of 26, and marketing the brand and its artists.
● Discovered and developed new talent and content for the record label and expanded it into new markets in Austin, Dallas, Houston, and San Francisco.
● Launched artist tours and orchestrated all aspects, including vendor and venue negotiations, facility selection, budgets, transportation, accommodations, and live video and audio event streams to online platforms.
● Executed all marketing and promotional efforts – digital/social, SEO, advertising, branding, and photography – to promote artists globally while also creating new markets in Texas. INDEPENDENT MUSIC PROJECTS
● Percussion Instructor, Crossmen International Drum and Bugle Corps, San Antonio, Texas (2015-2016): Conducted auditions for applicants ages 16 to 23 for 12 to 18 positions. Ran monthly rehearsals and adjusted percussion music related to the production. Directed rehearsals during national tour (May-August 2016).
● Band Director, Round Rock Independent School District, Lake Travis ISD, Cedar Park ISD (2007 to 2015):Led middle and high school band programs with an average of 60 students per academic year. Bands were recognized with 7 state championship titles in band or percussion during tenure. PROFESSIONAL & COMMUNITY INVOLVEMENT
● Social Chair, Delta Epsilon Psi, University of Texas
● Membership Chair, Indian Students’ Association, University of Texas
● Central Regional Director, National Council, Delta Epsilon Psi
● Member, Percussive Arts Society and Texas Music Educators’ Association