Bradley Steven Gottesman

San Francisco, CA ● 415-***-**** ● adg4ge@r.postjobfree.com

I deliver integrated immersive events and experiences with an emphasis on tailored measurable results that resonate with attendees. See a sample of my skills and experience below to gain a sense of my capabilities. Skills ● Strong driver of concept development and strategic planning

● Empathic leader that brings out the best in others and makes the most of team dynamics

● ● Clear Creative communicator disruptor that and incorporates excellent storyteller elements of experience design, behavioral economics and cognitive

● ● psychology Practical Cross-functional operator into planning manager of P&L and that that design delivers maintains positive key relationships ROI for operating with internal budgets and external stakeholders,

● including Versatile experience executives, producing vendors, agencies work across and a production variety of verticals including technology, media and Experience Salesforce.● entertainment, Deliver com, innovative Director, finance, event Trailhead healthcare, programs Events and retail, and immersive automotive, Experiences experiences telecommunications for Trailhead’s and portfolio government 2/San 18-Francisco, of Present events. CA

● Continue to develop strategic plans and design with a focus on growing large customer facing events such as TrailheaDX and Dreamforce and delivering unique experiences for internal events such as Company Kick-off and Innovation Summit.

● Introduce TrailheaDX India in 2019, Salesforce’s largest ever event in India. Salesforce.● Built com, Trailhead’s Senior event Manager, presence Trailhead from scratch Events to and being Experiences central to Salesforce’s overall 3/San 16-event Francisco, 1/18 portfolio CA including Salesforce World Tours, workshops, company kick-off, 3rd party events, Dreamforce and many more.

● Led the first TrailheaDX, Salesforce developer conference, as a pilot program, then move into Moscone West and grow the program attendance by 163% and in second year and 70% in third year.

● Led Trailhead Zone at Dreamforce. Received the highest event experience scores of any space at the event with over 45,000 unique visitors to the zone. Salesforce.● Developed com, Developer strategic plans Program and experiential Manager programs and properties directed toward 1/San 15-the Francisco, 2/Salesforce 16 CA developer community including product launches, Elevates, Salesforce World Tours and Dreamforce.

● Delivered impactful experiences for sponsorship at 3rd party events. Marketing ● ● Initiated Consulted and Event a process on strategic Consultant for managing planning and agency concept partners development and vendors of integrated to deliver marketing effective 7/San and programs 09-measurable Francisco, 12/14 for clients CA events. such as Grokker.com and Partsbook.com.

● Produced experiential marketing campaigns for companies such as Quaker Oats, American Express, Paul Frank and the Hawaii Tourism Bureau.

Nth ● ● Degree, Wrote, Developed Strategist co-produced and produced and co-event, directed conference a commercial and expo for the strategy Daily for Grill. events ranging San 2/from 11-Francisco, 6/50 14 to 30,000+ CA attendees, for clients including VMware, RSA Conference, Schneider Electric and Qualcomm.

● Delivered experiential strategy and creative solutions for digital, social, integrated campaigns and events.

● Designed the overarching concept, branding, experience, marketing and activities for a series of Schneider ● Directed Electric the sales response events, team MIX. pitches for new business efforts, including over $10 million in wins for clients such Ignited, ● as Managed Deluxe, Event and Hubspot, the Project concept, Schneider Manager design, Electric, construction RSA Conference and launch and of the Cloudera. $12.5 million Army Experience 3/Los 08-Angeles, 6/09 Center CA

(AEC) pilot program for the U.S. Army. The AEC was a semi-permanent pop-up venue that served as an immersive community environment to engage young adults by showcasing the Army’s modern technology and unique ● opportunities Directly responsible through for interactive the vendor experiences acquisition, and lease education. negotiation, timeline and P&L for the $12.5 million facility ● build Supervised and management the build and of 18+ managed stakeholders the event and floor government for Activision liaisons during for the the Electronic duration of Entertainment the program. Expo

(The E3)●, Regan Activision's Created Group, and largest Senior managed trade Marketing show The ABC expenditure Manager Red Carpet of the Tour, year an and interactive Call of Duty live launch. show and hands-5/Los 06-Angeles, on 3/08 introduction CA to ABC’s ● fall Managed lineup. ABC’s a team viewer of stakeholders tune-in surpassed that completed ratings pre-expectations production in duties over 92% that included: of the tour designing markets. the event footprint and digital presence, prepping event sites, negotiating talent and venues, designing and building the stage Momentum ● ● and On-Created, set, site Worldwide, pulling directed produced permits the Account and live and executed show routing Executive and experiential the managed tour. a marketing staff of up programs to 30 to handle for Fortune all logistics 500 6/Los clients 03-and Angeles, 5/06 travel. including CA General ● Designed Motors, American and managed Express, event Advanced elements Micro such Devices as the concept, (AMD), Declare theme, event Yourself, logistics, Nike and site preparation Yahoo. and on-site event management for an AMD product launch event titled “Area-64”. The event immediately caught gamers’ attention resulting in over five million website hits, a front-page Wall Street Journal story and over 700 international Nike ● ● ● Inc.Promoted Contributed Managed, Campus press promotional Nike clippings Representative/creative on OSU during concepts duties campus the Intern associated to eight-through Nike’s day national with promotional events the Final such Cleveland period. as Four Women’s campaign, Rockers Safe including “Bracketville”. Night run Suite 9/Columbus, and 99-Night, Reuse-9/00 Adopt-OH a-Shoe. an- Athlete Honors and and Be-active Awards Clinics.

2018 Salesforce Trailhead Ranger

2016 Unofficial Chief Fun Officer – Salesforce

2014 Audience Award – Comedy Hack Day

Education 201*-****-**** 200*-****-**** 200*-****-**** Ohio State Effie London Corporate Corporate Reggie IPG Corporate Reggie 2006 Chairman’s Award, University Momentum Award Award International EVENT EVENT EVENT Bronze Winner, Winner, - Award BSBA Training Awards, Awards, Awards, – Awards, Brand Non-Target for in Ambassador Marketing Organic Silver Ex Judges profit Experience Bronze Market Award Category Ex Growth Choice – – Promo – Best The Best Award Initiative – Mall NEW Produced (Declare Budget>Event Category – Performance – Yourself Dex $Event 1M) Category Tier – Category Area-64