CARLA FRATTACCI

*** * *******, ********, ** *****

adg4dh@r.postjobfree.com 586-***-****

LinkedIn Profile: https://www.linkedin.com/in/carla-frattacci Marketing and Sales Coordinator

Excellent Interpersonal Skills Strong Project Management Skills Ability to Manage Multiple Projects Strong Analytical Skills Extremely Detail Oriented Great Written and Verbal Communication Skills Ability to Work Independently Highly Collaborative Team Player

● Education: (BSA) Bachelor of Science in Business Administration, Major: Marketing Management

● Languages: Fluent in English

● Technologies: Excel, Salesforce, Sage, Microsoft Office, Google Ad’s, Google Analytics

● Industries: Marketing, Entertainment,Healthcare, Technology, and Professional Services PROFESSIONAL EXPERIENCE:

Sales Coordinator: Rauland Soundcom Systems

Farmington Hills, MI

March 2018 – Present

● Effectively quote and sell all material healthcare leads for the entire Michigan territory. Resulting in

$404,568.02 in sales for 2019, and a projected $500,000 for 2020.

● Manage and prepare all software maintenance proposals for Michigan territory totalling to

$1,174,132.70 in contracted sales.

● Assist our service department with billing for the Michigan territory and assist in creating and implementing lean processes and procedures.

● Assist lead estimator in preparation of budgetary bids for Michigan’s healthcare division.

● Update and manage daily perspectives and definite sales leads in Salesforce.

● Assist our Clinical Engineering Division with implementing applications that promote lean processes that deliver accurate communication between the corporation and clientele. Founder: Natural Needs, LLC

Ferndale, MI

July 2016 – June 2018

● Created a one hundred percent green housekeeping company that focused on the commitment to delivering a higher standard of care to the environment and to our customers.

● Designed and implemented all business and marketing plans that would effectively achieve company goals, including reaching a 20% ROI in our first year.

● Developed all social media campaigns, SEO, and brand management goals.

● Managed the company’s marketing metrics using Google Ads and Google Analytics. Achieved a 2.23% conversion rate on search and 1.46% conversion rate on display.

● Built and managed an effective team of four that adequately displayed the company’s culture and provided exceptional customer service to a clientele of 40. Marketing Coordinator: Maintenance Solutions and More Roseville, MI

May 2013 – July 2016

● Assisted Marketing Manager with achieving company sales goals and brand management.

● Generated original content, including articles, newsletters, and social media content.

● Analyzed sales metrics and prepared reports for upper management to analyze.

● Supported the coordination of trade shows and events. Marketing Coordinator Intern: Shene Gate Pictures

Detroit, MI

May 2012 – April 2013

● Created and developed a marketing plan that defined The Mural for Music Project and aimed at implementing its success.

● Gathered market research pertaining to Kickstarter and their customer analysis.

● Created and managed an original Kickstarter campaign The Mural for Music Project, with the goal of raising funds for the Gigantic Works organization.

● Generated and managed a social media presence on Facebook, Twitter, and Instagram. • Ran successful email campaigns which generated 25% of total funding. EDUCATION:

Wayne State University: Mike Ilitch School of Business – Detroit, MI

(BSA) Bachelor of Science in Business Administration, Major: Marketing Management

• Awarded: Membership in Beta Gamma Sigma International Honors Society

• Awarded: Slocum Scholarship

• Awarded: Green Transfer Scholarship

• GPA: 3.83

CERTIFICATIONS:

• Google Ad’s Display Certificate - Google

• Google Analytics Certificate – Google

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