Alla Nikolus adg45m@r.postjobfree.com

Data and Marketing analyst 347-***-**-**

My LinkedIn

Summary

I have more than 4 years’ experience in marketing along with analytics experience. My experience let me to evaluate the data, recognize and analyze the trends,and my mathematical and analytical problem-solving skills help to make sense of numbers.

Experience

Digital Marketer PGNA inc Oct 2019-present

Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

Measuring and reporting on the performance of all digital marketing campaigns, identify trends and insights, and optimize spending and performance based on the insights.

Develop a website traffic plan and create goals and benchmarks to meet, and measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Generate monthly reports on the marketing campaign’s performance

Creating reports for clients, providing key insights and recommendations using Google Analytic

Chargeback analyst Downtown Travel Jun 2019- present

Investigate and reverse the credit card charges disputed by clients.

Track chargebacks and refer fraudulent activity to the appropriate departments/partners.

Effectively manages all incoming communication with our customers (B2B and B2C), banks, airlines, card networks and other company's departments via multiple channels (phone, email, fax)

Analyzing and combining the data using Excel (analytics and statistics) and produce standardized and ad-hoc reports. Performs other disputes-related projects and tasks as needed.

Achievements: Reduced the number of debit memos for chargebacks for 25% - reduced company’s Loss. Increased company’s credibility and trust with our clients /partners ( B2B segment) .

Marketing and Loyalty programs manager Ukraine International Airlines

Dec 2015 - April 2018

Plan, develop, and manage a customer loyalty program.

Manage and assist Loyalty programs across all channels worldwide.

Develop strategies and tactics for driving customer relationships, subscriptions, and membership enrollment.

Build customer loyalty across the customer experience to drive consistency across all touchpoints.

Strategic development of the marketing plan and marketing calendar.

Manage customer communications through the loyalty platform, email, direct mail, and social media.

Manage giveaways, contests to increase customers engaging.

Managing and solving claims regarding service providing to the loyalty program’s members.

Managing co-brand campaigns ( implementation, assistance, monitoring potential partners, reports ).

Searching and collaborating with potential loyalty programs Partners, and evaluation of the possible outcome.

Achievements: Increased a number of Airline FFP members for 30% . Creating and managing email, social media campaigns. Increased the revenue from Royalty for 30%.

EDUCATION

General Assembly, NYC Jun - Aug 2020

Data analyst, Certificate

Brainstation, NYC Oct - Dec 2019

Digital marketing, Certificate

National Aviation University, Kyiv, Ukraine Graduated – February 2015

Master of Logistics

Skills

●SQL: MYSQL, PostgreSQL

●MS Excel -data analyzing,, interpreting, visualization, Statistics

●MS CRM, Salesforce

●Tableau, Power BI

●Google suite, Google Ads, Google Analytics

●GDS language : Sabre, Amadeus, Gabriele, WorldSpan

●Airline industry tools: ARC,DRS, ALMS,TRAMS etc

●Communicative, able to work under pressure, self-decision making.

Languages: English, Russian, Ukrainian

Contact this candidate