Digital Marketing Customer
Resume:
JOHN CAPRIOTTI
Digital Business Executive
Dynamic CX ecommerce leader who builds and motivates high-performance, customer-centric teams that deliver data-driven results. Specializing in omnichannel commerce integration for Fortune 1000 clients with primary emphasis on bridging the gaps between marketing, merchandising, technology, and business goals. Proven track record of delivering excellent digital customer experiences that drive long-term revenue increases. Core competencies include:
Strategic Business & Financial Planning Team Building & Leadership Relationship Management Customer Journey Mapping Data Analysis Contract Negotiation Process Design Product Design & Development PROFESSIONAL EXPERIENCE
EPAM SYSTEMS, INC. 2017 to Present
Sr. Director Digital Business Strategy
Consultant specializing in strategic business development and user experience for one of the country’s largest integrated design and technology companies.
• Oversee client strategy, user experience and business development for Fortune 1000 clients.
• Lead cross-functional teams through digital transformation, business and service design efforts for a portfolio of clients and programs driving revenues of approximately $25MM since 2017 and $9MM in Q1/Q2 of 2020.
• Develop and guide teams responsible for strategy, tactical support and comprehensive client programs.
STRONGTHUMB Aug. 2013 – Aug. 2016
Founder & CEO
Founded and lead all aspects of the startup consultancy. Established Oracle- Certified Gold Partnership for core commerce systems (Micros). Secured clients/projects. Hired and mentored practice leads in Design, Technology, Client Services, and Operations. Drove sustained revenue growth from $250K to $1.1MM in 3 years.
• Created dynamic mobile experiences for Liverpool, the $4.5B retailer operating the largest department store chain in Mexico. o Built custom business roadmaps for 3 core business units (retail, real-estate and credit card).
o Defined the enterprise mobile portfolio of 18 high priority apps. o Developed 6-week strategic engagement plan, which yielded a 35% increase in scope efficiency resulting in faster delivery, lower costs, and higher ROI.
o Performed detailed analysis of 7-year CRM data and buying behavior of 1.2MM loyalty customers leading to 28% shift in feature prioritization to address customer needs.
CONTACT
Email: ***********@*****.***
Phone: 610-***-****
LinkedIn: linkedin.com/in/johncapriotti
SELECTED ACHIEVEMENTS
• Introduced strategic programs and
data-driven processes that
dramatically increase profitability
• Transform non-transactional
websites into a portfolio of
strategic ecommerce assets
• Establish new customer
experience protocols that redefine
business objectives
FEATURED PARTNERSHIPS
• Adobe
• Akamai
• Amazon
• ATG
• Axure
• Balsamiq
• Bazaarvoice
• Cisco
• Clarity
• Cognos
• ExactTarget
JanRain
• Microsoft
• PA
• Radian-6
• Salesforce
• SAP
• SteelHouse
• Thinktiv
• Unica
• Wildfire
AWARDS & ACTIVITIES
• IBM Champion Award
2012/2013
• Featured Presenter at
International Conferences for
Technology, Design and User
Experience
EDUCATION
UNIVERSITY OF VERMONT
MA, Educational Psychology
Magna Cum Laude
UNIVERSITY OF PITTSBURGH
BA, Philosophy & Physical Science
Cum Laude
JOHN CAPRIOTTI
pg. 2
• Lead all aspects of Oracle Commerce implementation for ABC Fine Wine and Spirits. o Reduced delivery costs by 34% while increasing release delivery speed resulting in 22% revenue lift over previous year.
o Implemented QA process that reduced UAT issues by 327%. o Defined 3-year ecommerce roadmap.
o Created 5-year budget and ROI strategy focused on financial benefits of asset depreciation totaling
$1.9MM. This initiative produced the first CapEx and OpEx budget model for IT/Marketing at ABC FWS. o Implemented additional transactional websites featuring merchandising and product mixes based on customers’ mental model.
TBC CORPORATION Aug. 2008 – Aug. 2014
Vice President, Ecommerce & Marketing Technology
Lead development of corporation's first transactional websites for retail brands (NTB, Tire Kingdom, Merchant’s Tire). Defined go to market strategies, product assortments, digital merchandising and personalized experiences based on qualitative and quantitative analysis of consumer trends, behaviors, and expectations. Retail & Franchise Division Highlights:
• Grew B2C digital retail customer experiences resulting in $15MM in sales in less than one year.
• Achieved 60% new customer acquisition and highest GP of all retail channels.
• Increased site visitors from 250K to 1.8MM monthly, email captures from dozens to millions, and registered visitors from 0 to 200,000 and growing.
• Created appointment scheduling program resulting in 38% increase of website visit-to-store conversions.
• Reduced retail site operating costs by 24% through implementation of requirements definition and analysis, source-code and release management, change control, and UX and UAT testing.
• Built strategic partnerships with Google, Oracle, Bazaarvoice, Adobe and others.
• Unified divergent Marketing and Development teams to create agency model with full-stack capabilities
(Strategy, Creative, Client Services, Media, CRM, Loyalty, Data and Development Teams).
• Created order management system for Big O Tires franchise owners resulting in 93% adoption of ecommerce channel.
• Defined digital merchandising strategies and created 1-3-5-year marketing roadmaps for the NTB, Tire Kingdom, Merchant’s Tire and Big O Tires brands.
• Built product models for service offerings, created service packages, and implemented category management across transactional sites.
• Leveraged data-driven customer research to improve customer experiences through evolved UX, improved categorization and taxonomy, and specialized product offerings for web customers personalized by region, vehicle and season.
Wholesale Division Highlights:
• Grew revenue from $54MM to $208MM with channel-specific GP 1.5% greater than all other channels.
• Tripled user adoption of customer-centric wholesale ecommerce application from 15% to more than 62%, and online revenue from less than $1MM per week to $4MM per week.
• Defined digital merchandising strategy to improve sales of highest profit margin products.
• Created incentive plan to promote specialized product mix based on customer business profile.
• Designed and implemented omnichannel marketing programs for private label products.
• Created template-driven site and marketing architecture for 14 house brands. JOHN CAPRIOTTI
pg. 3
• Slashed maintenance and management overhead by 65% while growing site visits more than 750%, from 4,000 to 34,000 monthly per site.
• Improved usability as measured by increases in product views and contact requests. ELECTRONIC INK, INC. Dec. 2005 – Mar. 2008
Vice President, Client Strategy
Responsible for ecommerce and digital business consulting of top tier clients with project portfolios of $3M or more. Partnered with executive leadership to define and deliver comprehensive ecommerce and web strategies, digital marketing, business process management, application roadmaps, and tactical delivery plans.
• Developed interactive strategy and design for B2B, Pharma, B2C and financial services clients, including AIG, Rohm and Haas, Endo Pharmaceuticals, Penske Truck Leasing and Logistics, IBX and Willis.
• Developed interactive roadmaps, business strategies, and sales tactics for key accounts resulting in $4.5M in revenue, 87% team utilization, and 28% profit margins for the agency.
• Created formal web analytics practice to meet client needs and expand services to key clients.
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