BRENDA J. HILSON

adg44j@r.postjobfree.com

**** ****** ****. *** ****

Irving, TX 75039

407-***-****

THE FLORIDA STATE UNIVERSITY Tallahassee, FL

COLLEGE OF BUSINESS

Bachelor of Science: Business Management Graduated: May 2013 DEDMAN SCHOOL OF HOSPITALITY

Minor: Hospitality Management Graduated: May 2013

INDIANA WESLEYAN UNIVERSITY Marion, IN

Master of Science: Human Resource Management Graduated: Fall 2020 Activities: Black Law Students Association, Secretary Student Support Services, Advisor/Mentor

Garnet & Gold Guide, Athletics Department

The Society of Woman in Business, Member

EXPERIENCE

RESIDENCE INN BY MARRIOTT Dallas, TX

DIRECTOR OF SALES Nov 2017-Present

· Develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales, food & beverage sales, catering/banquet services.

· Direct the scheduling of conventions and group activities at the hotel and coordinates with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.

· Execute hotel-level tactical sales and marking plans to support overall system-wide sales plans/strategies and programs.

· Recruit, hire, train and provide career development for all sales personnel; conducts performance evaluations and provides feedback to employees using company hiring standards and guidelines.

· Provide sales training and development for all front desk personnel to ensure all guest inquiries and needs are consistently executed.

· Manager the departmental budget and monitors sales activities/performance to ensure actual sales meet or exceed established revenue plan; accurately reports variances/projections. EQUITY RESIDENTIAL Los Angeles, CA

ASSISTANT COMMUNITY MANAGER Dec. 2016 – Nov. 2017

· Oversee a team of leasing and maintenance professionals with a focus on the operational and performance of the property.

· Displayed a passion for exceeding resident expectations and providing exceptional customer service.

· In my role, I budget and forecast financials, manager financial reporting and implement monthly marketing plans.

· Collect on balance due out and forward nonpaying files to our collections agency 30 days after move out.

· Make daily deposits in regards to rent collections and other miscellaneous income.

· Distributes non-payment notices to all delinquent residents and completes follow up activity in regards to non-payment of rent or eviction proceedings.

· Conducts follow-up activity as needed with new and current residents in order to establish and maintain positive resident relations

· Responsible for preparing and delivering all notices (3 day, 10 day and lease violations).

· Inspect turned, vacant units to ensure they are ready per property standards.

· Inspect grounds, models, and community office daily.

· Complete and compile weekly and monthly reports.

· Prepare invoices as needed for both community manager and maintenance director. TOWNEPLACE SUITES BY MARRIOTT Tallahassee, FL

SALES MANAGER August 2016 – Dec. 2016

· Primary responsibility is monthly/annual group business. Major group markets include S.M.E.R.F., Group Tour; and assisting with local-regional corporate.

· Research and develop written marketing and sales objectives for implementation to obtain “Actual” short term and long term future business.

· Make outside sales contracts with major specified commercial customers as well as problem accounts.

· Participate with General Manager, Regional Director in developing overall hotel business and marketing plan, advertising, public relations, or sales promotional programs. Advise any marketing inefficiencies and opportunities.

· Administer, supervise, and analyze all marketing, sales objectives and goals developed through the “marketing plan” or specified by the General Manager.

· Supervise, monitor, and take appropriate action concerning marketing/sales department administration and tracking systems. Evaluates all market segments monthly for future development or written objectives.

· Weekly reviews of sales and marketing activities with Director of Sales and General Manager.

· Supervise special rate programs within established guidelines.

· Submit required weekly, monthly, quarterly/annual reports to General Manager and designated corporate staff. MARRIOTT Fairfax, VA

SALES MANAGER June 2013 – June 2015

· Leveraged, developed, and maintained profitable business relationships by targeting new business opportunities with a focus on the growth of the property’s overall market revenue share.

· Successfully identified and solicited new and existing accounts to initiate and renew business commitments, with a focus on organizations and businesses with lodging needs in the Washington, D.C. & Northern Virginia areas, which assisted the property o consistently meet its quarterly profitability requirements.

· Planned and executed a sales and marketing plan that created promotional opportunities designed to attract new customers and retain prior business relationships.

· Analyzed and vetted industry contracts and competitive intelligence to uncover new business opportunities and market trends for assigned business segments

· Conducted sales calls, telemarketing activities, local market blitzes, and hotel tours

· Collaborated with key sales leaders to maximize profitability by aligning property needs with available business opportunities to meet top-line revenue targets

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