Debra Goldberg

adg3ye@r.postjobfree.com

267-***-****

Professional Experience

*/** – Present Copy Love, Freelance Writer and Editor, Center Valley, PA I specialize in targeted digital, print and social content for clients in healthcare, higher education and technology. As a strategic communications expert, I unearth stories, implement best practices, harness creativity and use big-picture thinking to create content gold: meaningful branding, SEO-ready copy and engaging user experiences.

Clients have included:

a major research-based university health system

a Fortune 500 financial services company

a global software corporation

LVHN physicians

a pioneering behavioral assessment firm

2/19 – May 2020 Medical Editor & Manuscript Specialist, Lehigh Valley Health Network, Allentown, PA (One of nine positions eliminated due to COVID-related departmental budget cuts.) As editorial specialist for the health network’s clinical research department, I worked with leading physicians in neurology, cardiology, family medicine, emergency medicine, infectious diseases and other disciplines to review and edit research papers for submission to leading medical journals. I helped doctors meet journal-specific guidelines for citations, images, and writing style. I was also the department newsletter editor and intranet editor.

3/12 – 8/15 Web Content Writer, Digital Services, AmeriHealth Caritas, Philadelphia

In just 30 days, I was tapped to lead content strategy and copywriting for the company’s first marketing website. As a result, I became a self-taught expert in managed care.

Planned and executed the copy, user interface and customer journey for desktop and mobile projects with a team of Web designers and developers

I brought a fresh voice to managed care communications as the first web writer to plan and execute targeted messaging to spur brand awareness for providers, members, and government leaders.

I tackled challenges such as breaching departmental silos and building relationships with stakeholders and SMEs throughout the organization.

I volunteered to manage social media content on Facebook, Twitter and LinkedIn to engage members, promote recruitment marketing and position thought leadership in health care reform. Also co-wrote the corporate social media policy.

9/11 – 5/12 Freelance Sales and Marketing Writer, IDP USA, Philadelphia 5/10 – 12/11 Senior Copywriter, Marketing (remote), Achieve3000, Lakewood, NJ

I conjured localized direct marketing campaigns and sales collateral for new markets. My work contributed to millions of dollars in new business in L.A., Chicago and New York City. 6/09 – 11/09 Development Communications, UPenn, Philadelphia

Managed print, digital, video and photography projects, including an official portrait of the president 11/05 – 6/09 Senior Writer/Editor, Widener University, Chester, PA

Gold Award, 2009 CASE Accolade Awards; view book and prospectus category

Silver Award, 2009 CUPPIES (CUPRAP); undergraduate view book

Bronze Award 2009 CUPPIES (CUPRAP); Widener Magazine Spring ’08 issue

Bronze Award, 2008 23rd Annual Admissions Marketing Awards, Widener Magazine

● Chaired the Widener Magazine advisory board and built consensus for editorial themes and content

● Steered creative direction on all marcomm projects and supervised work of graphic design firm

● Hired and managed freelance photographers and writers

● Created and “sold” concept for the school’s first magazine-style annual report and branded viewbook 2/05 – 11/05 Freelance Associate Editor, FK&B Magazine, Palm Beach, FL

● Expanded coverage of design trends, new products, and regional housing markets

● Cultivated exclusive sources among product designers and manufacturers 11/02 – 1/05 Researcher, American Media Inc., Boca Raton, FL

● I collaborated with reporters and editors on breaking news stories using advanced research skills and computer-aided reporting tools, including Lexis/Nexis, Autotrack and proprietary databases. Education

Master of Arts in Mass Communication/Journalism, University of Florida, Gainesville, FL Graduate Assistant

Reporting in London; Reuters professional journalism training Internship; Time Out New York

Bachelor of Arts in English Literature, University of Pittsburgh, Pittsburgh, PA Software and training

MIcrosoft 365, Word, PowerPoint, Excel, Publisher, CMS, Adobe Creative Cloud, HTML, Google Key Words, Writing for the Web, Marketing to Millennials, Content Marketing Boot Camp, Social Media Summit, Leadership for Non-Managers, Hootsuite Social ROI online seminar

Contact this candidate