Joel Feinberg

**** ***** ********** ***. #*, Chicago IL 60614

Cell Phone: 312-***-**** E-Mail: adg3u6@r.postjobfree.com Professional Profile

Creative, results driven sales, marketing and operations professional seeking to apply client relations and brand management experience to a progressive organization. Possess comprehensive knowledge in providing leadership and innovative awareness strategies to achieve organizational objectives. Pursuing a position that will utilize decentralized decision-making and interpersonal communication skills to leverage sales, marketing and operations initiatives.

Professional Experience

JYVE CORPORATION April 2018 – May 2020

Midwest Market Operations Manager

Lead the Chicago Market launch of the Jyve Application, On-demand Grocery Merchandising in Chicago with our partners KeHE Foods and 44 Mariano’s Grocery Stores. Successfully launched additional partners in the Chicago Market, Power Distributing and Red Bull North America (150 stores) followed by the successful launch of Chicago area Meijer Stores (40 stores). Ran all the operations within the Jyve App to ensure Jyvers (merchandisers) were able to claim work and successfully execute in-store merchandising using the Jyve smartphone application. Currently oversee the recruitment of Jyvers (merchandisers) to the Jyve platform along side training and development with over 350 active Jyvers (merchandisers) completing work since our July 2018 partner launches.

• Created the first Jyve Market Lead, full time contractor position, to assist with all Chicago market activities as the Jyver merchandiser partner space grows and more partner accounts are added. The Market Lead position has also been replicated in other Jyve markets across the United States.

• Since the launch of the Jyve App in 2018, the Chicago market KeHE metrics have been the best in the company with 100% Jyver claiming and 100% store execution within a 24hr-measured period with the lowest lag time (dock to stock).

• Red Bull metrics with 100% Jyver claiming and 100% same day store execution in all 150+ Red Bull accounts.

• Meijer Store metrics with 100% Claiming and 95% same day store execution.

• Maintain all distributor and retail partner relationships within the market to ensure smooth Jyver execution at the individual store level.

UNIVERSAL SOLE RUNNING STORE & EVENTS October 2008 – October 2017 Founder & Owner

Supervised two General Managers, two Purchasing Managers and 20 full/part time employees across two locations. Oversaw the creation of Universal Sole Running Events with execution of over 65 large format and grass roots running events each year. Executed all marketing and brand awareness; designed and implemented innovative marketing initiatives to drive store sales. Conducted forecasting, inventory, stock 2

turn and budget analysis every week within the business. Directed operations and administration; established and maintained community partners. Conducted profit and loss (P&L) analysis in QuickBooks, and Inventory Analysis in Merchant OS & Square Processing Systems.

• Increased sales $200,000 per year to $1 million per year in three-year sales periods (2009 – 2012).

• Launched the opening of a second store in partnership with Magellan Development.

• Launched the event company, Universal Sole Running Events, a full-time running event and marketing company with $50,000 in revenue in the first year of 2015. Maintained revenue target through 2018.

• Performed purchasing responsibilities from such companies as Nike, adidas, North Face, Mizuno, Saucony, Brooks and Asics.

GOOSE ISLAND BEER COMPANY April 2014 – May 2015

Associate Brand Manager

Responsible for supporting the Goose Island Classic Beer Brands and innovation brews. Oversaw the process from beer conception to beer sold in market place both in the local Goose Island Brewery and the national Anheuser-Busch Breweries. Oversaw the stage gate process to manage all beers in the portfolio from classic beers to innovation and new launch beers. Drove cross-functional team integration with sales & distribution to bring portfolio to retail. Worked closely with Brewing team for portfolio innovation and project timeline requirements.

• Assisted in the $4M rebranding of the Goose Island IPA to Goose IPA among the entire Budweiser distribution system and retailers both nationally and internationally.

• Designed and developed key trade and retail programs in the national market place for the Goose Island Classic Brand Portfolio.

• Oversaw the $250k partnership for Goose Island and the Bank of America, Chicago Marathon. RED BULL NORTH AMERICA April 2008 – January 2010

Brand Manager – Midwest Region

Designed business planning and marketing strategies based on national consumer insight studies. Managed a territory consisting of eight states in the Midwest; developed and adapted marketing operations specific to the region. Supervised 15 employees (Field Marketing Managers and Specialists). Served as the liaison between retail and marketing departments; partnered with key accounts to increase package relevance and effectively advertise and display Red Bull products.

• Oversaw the $1M Red Bull Racing retail campaign with Kroger and initiated the first Red Bull retail campaign activating Red Bull Racing key assets with a major grocery retailer with stellar execution and key KPI results increase.

• Oversaw the $10M Activation of Red Bull MotoGP Indianapolis Activation through multiple channels with retail, on-premise and key marketing agencies. 3

• Oversaw the activation of key Red Bull brand marketing events, Red Bull Flugtag, Red Bull Racing

& other key Red Bull brand programs.

• Responsible for budget management on advertising and key account initiatives - provided account management for such clients as Jewel, Kroger, CVS and Walgreens. COCA-COLA/ glaceau’ VITAMINWATER February 2007 – March 2008 Midwest Regional Marketing Manager

Introduced brand management strategies for Vitaminwater, PowerAde and PowerAde Zero. Provided client relations; developed sponsor and athlete marketing initiatives. Communicated with Field Managers to gather regional information; collaborated with national specialists to develop field marketing plans.

• Activated a $250k Brian Urlacher/Chicago Bears regional promotion with increased sales results at local retailer, Jewel and increase in market share in Chicago.

• Communicated with pro athlete representatives, including Ben Wallace and Brian Urlacher.

• Developed innovative marketing strategies for Vitaminwater and PowerAde in the Midwest.

• Conducted market research and tailored awareness strategies to meet the unique requirements of each area; traveled to Midwest states to develop and implement culture specific programs. CLIF BAR INC. December 1999 – February 2007

Midwest Field Marketing Manager

Organized marketing strategies through events and consumer insight programs. Devised and executed all Clif Bar Midwest marketing programs. Built relationships with local media outlets to produce positive media outcomes. Worked in conjunction with the area sales team to ensure the brand image was leveraged across the sales channel. Recognized applicable scenes to market the Clif Bar brand.

• Oversaw a yearly $400k regional budget for grass roots programming

• Adapted national strategies and created awareness events that identified with the local culture.

• Analyzed the ROI of marketing strategies based on revenue prior to and following the campaign. EDS/AT KEARNEY CONSULTING August 1997 – December 1999 Enterprise Consultant

Staff consultant that worked on the implementation of the SAP sales and distribution (SD) module across the General Motors parts division (AC Delco). Ensured Y2K compliance and change management to all sales team users with the SAP SD module.

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Education

Indiana University, Bloomington IN Graduated 1997

-Bachelor of Science in Marketing – Kelley School of Business

-Four-Year Varsity Letter Winner, Indiana University NCAA Cross Country/Track & Field

-Alpha Beta Honorary – Academic excellence while competing in NCAA athletics Illinois Institute of Technology, Chicago IL Graduated 2002

-Master of Science in Marketing and Communications – The Stuart Graduate School of Business

-Guest lecturer for the Experiential Marketing Program.

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