Jessica Antonios, DBA, MSc

Contact Details in Lebanon :

Address: Rabieh, Serhal Hospital Street

Bldg 26 C, P.O.BOX 70-529 Antelias - Lebanon

E-Mail: adg3hw@r.postjobfree.com

Mobile: +961-*-**-**-**

EDUCATION

DBA (Doctorate in Business Administration)- Concentration Marketing – Consumer Behavior, November 2010 – April 2016

GEM (Grenoble Ecole de Management – triple crown accredited- AACSB, AMBA, EQUIS) France

Dissertation: “Customer Education and Its Effects On Customer loyalty”

Stage one Certification: Certificate in Research in Management Sciences. TEFL Certification, April 2013 – Present, pending certificate METT Advanced Training Certificate in Micro Expression – Expert Level, June 2012 Dr. Paul Ekman F.A.C.E Training program

Professional Diploma in Marketing, Fall 2009 – 2010 pending project submission CIM (Chartered Institute of Marketing), London/France MSc in Marketing, Fall 2007 - 2009

GGSB (Grenoble Graduate School of Business), France

Thesis: “The Effects of Atmospherics and Servicescape on Consumer Behavior” graduated with distinction

Bachelor’s Degree in Psychology, Fall 2003 –

Spring 2007 LAU (Lebanese American University),

Lebanon

Senior Project: “Children of Violent Divorce”

Certificate in Food & Beverage Operations, October 2002 – April 2003 Alpine Center for Hotel and Tourism Management Studies, Greece

TEACHING EXPERIENCE

Chairperson of the Marketing, Marketing and Advertising, & Digital Marketing Departments - American University Of Science & Technology (AUST), Fall 2016 – October 2019 - Lebanon

Managerial Responsibilities:

Running the marketing departments in three campuses (Ashrafieh, Sidon, and Zahle)

Managing more than 25 instructors across

Responsible for advising and chairing more than 450 students

Teacher coordination

Dissemination of information related to the respective departments

Administrative duties

Industry relations and MOU’s

Carrying out live Business Case competitions and Simulations

Preparation of Conferences, workshops, and interdepartmental competitions

Acquiring certifications for respective departments

Acquiring affiliations with different international Universities

Building Industry relationships

Course/program creation and development

Jury member for external associations such as the JCI, and publication committees

Academic Responsibilities:

• Advisor to all Marketing Seniors and their Senior Projects

• credits Teaching load alongside administrative duties Assistant Professor of Marketing and Management – American University Of Science & Technology

(AUST), Fall 2014 –, Lebanon

Principles of Marketing

Consumer Behavior (Graduate & Undergraduate level)

Organizational Behavior

Promotional Strategies

Advertising Principles and IMC

Sensory Branding

Psychology of Advertising

Brand Management

Services Marketing

Senior Marketing and Marketing Advertising Project Advisor Instructor & Module Supervisor for Introduction to Psychology for MSc in International HR Management – Grenoble Graduate School of Business, Academic year 2013 – 2014, France

A customized course for the HR program

Theories of Intelligence

Theories of Personality

Human Behavior specifically within the work place

MBTI & Big Five

…

Internship Advisor for the MSc in Fashion & Luxury Management Program – Grenoble Graduate School of Business, Academic Year 2013 – Present, France

Investigating and Validating Internship missions

Following up with the progress of student via the student and the company

Correcting the internship reports after end date of the mission International Negotiation Lecturer (Master’s Level) - Grenoble Graduate School of Business, Academic year 2012- Present, France

Principles and methodologies used in international Negotiation

In-class negotiation preparation and implementation

How to prepare a full-on negotiation

Case studies and analyses of past negotiations

Consumer Behavior & Psychology Lecturer (Undergraduate and Graduate Level) - Grenoble Graduate School of Business & Ecole Superieur de Commerce, Academic year 2011- Present, France

Teaching consumer behavior and Introduction to Psychology concepts, theories and past studies

Teaching the methods of understanding consumer purchasing behavior among others

Including specialized topics on Aesthetics of Consumer Environments, Sensory Branding, Personality, Nonverbal Communication, and Micro-expression detection Principles of Marketing Lecturer (Undergraduate Level) - Grenoble Graduate School of Business, Academic year 2012- 2013, France

Principles of Marketing theories and concepts

Case analysis

Research methodologies and implementations

English Teacher (All Levels) – AFEL International, March 2009 – June 2010, France

Teaching all aspects of English as a foreign language

TOEFL preparation

Presentation skills

Business English

Private English Tutor (All Levels), January 2002 – June 2013,

Preparation for the TOEFL exam

All levels of English in the domains of grammar, written comprehension, reading and pronunciation, and colloquial speech.

OTHER WORK EXPERIENCE

Social Anxiety Probono Youth Talk, January 2018 – Riwaq, Lebanon

• Talking and dealing with daily social anxieties amongst youth in Lebanon.

• Age groups 18 to 27 educated youth

• Social anxieties such as public speaking in class or presentation settings, talking to other colleagues or significant others, meeting random people. Diversity and Tolerance Workshop, October 2018 – AUST, Lebanon International Negotiation Case-Study Training, October 2013 - Grenoble Ecole de Management

– France

• Teaching international business graduates to negotiate international deals

• Case study analysis and implementation

• Negotiation strategies studied and implemented in simulated live cases Admissions & Marketing – Grenoble Graduate School of Business, March 2011 – October 2011, France

Responsible for following up and contacting prospect students for all GGSB programs, info sessions, and forums

Responsible for handling the PIVOTAL CRM software

Coming up with new marketing strategies for targeting future GGSB prospects

Handling prospective scholarship candidates for internal scholarships and external funding organizations

Project Manager – Sweetbeam Network, January 2010 – June 2010, France

Producing marketing and advertising content

Graphical consulting and content generation

Customer follow up and update

Marketing consultant – XRCE (XEROX), September 2009 – January 2010, France

Consulting for the new endeavors of the CACAO (Cross language Access to Catalogues And Online libraries) project

Marketing Intern – XRCE (XEROX), September 2008- May 2009, France

Solely responsible for writing a full business plan for the XRCE CACAO (Cross language Access to Catalogues And Online libraries) project governed and funded by the European Commission

Carrying out a full market study on all Digital Libraries in the Enlarged EU Career Consulting Assistant - GGSB Middle East Office, June 2006 – September 2012, Lebanon

Administering achievement and aptitude tests

Administering the Myers-Briggs Type Indicator (MBTI)

Assisting in the recruitment and filtering of applicants

Ensuring proof of English as a Foreign language

Jewelry Designer and Producer, July 2006 – August 2008 JAY’S Handmade Collection, Lebanon

Link: http://www.facebook.com/home.php?#/group.php?gid=483-***-**** Visual Merchandiser, June 2003 – November 2003

Claire’s Women’s Accessories, ABC Dbayeh, Lebanon

Window displays

In-store displays and atmospherics

Selling and customer assistance

SKILLS

Computer:

Complete command of Microsoft Office software and operation

Complete command of Adobe creative suite

Internet savvy

Languages:

Arabic: mother tongue

English: fluently written and spoken

French: Upper intermediate (written, spoken, and understood) level B2 PUBLICATIONS

AMBA - BLR (Business Leadership Review), Special Doctoral Issue, September 2011

“Understanding the effects of Customer education on Loyalty”

World Journal of Social Science Research, Vol 2 No 2 “Economic Empowerment of Women in Lebanon” 2015

International Journal of Economic Behavior and Organization, 2018; 6(1): 11-21 “Economic and Behavioral Assessment of Motivation Factors of Lebanese Monetary Donors to Non- Government Organizations (NGOs)”

PIPELINE PUBLICATIONS

Coauthoring “Jackpot Genetics: The role of the Media in changing Ideals of beauty – Case study Lebanon”.

Packaging Design: The Impact on Consumption Behavior And Behavioral Economics

The Role of Sensory Branding In Changing Consumption Behavior and Discretionary Income spending patterns

Influence of Subcultural factors on consumption in Lebanese rural areas

Green trends and the wave of change in the Lebanese consumer market

Customer Expertise and its impact on Metacognition

Brand loyalty and its impact on overall satisfaction

Customer education and its impact on loyalty: Microsoft Vs. Apple in the Lebanese market

… ETC

AWARDS, RECOGNITIONS, & EXTRACURRICULAR ACTIVITIES

Mentor for three entrepreneurial groups for the HULT Prize Competition – 2018 One of my teams was nominated for first place to go to regionals taking place in Egypt this March 2018

Graduated with distinction in the MSc in Marketing + Thesis Grenoble Graduate School of Business, 2009

Placed on the Distinction list, Lebanese

American University, fall 2005

Placed on the Honor list,

Lebanese American University, fall 2003

Seventh- Time Nominee for international Poet of The Year International Poetry Contest, Library of Congress, USA http://www.poetry.com

Member of the Go Global Student Association (Admin) Grenoble Graduate School of Business, France

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