Social Media Sales

Iryna Yuzefovych

Location - Kyiv, Ukraine

Birthday - 22/07/1989

Tel: +38-063-***-**-**

e-mail: ***************@*****.***

KEY PROFESSIONAL EXPERTISE

-Widely experienced in Brand Marketing, Trade Marketing, and Sales, focused Marketing

-Experienced in creating and effective conduction of national sales promo, BTL, sponsorship and PR events

-Experienced in developing of a proper marketing mix for different Project purposes (OOH, Radio, TV, digital, social media, influence marketing, PR)

-Strategic budget planning and controlling on its execution based on P&L (1/3-year strategy, yearly, monthly)

-Strong communication skills to boost up the targeted project needs within stakeholders, internal team and sub-contractors)

-Goal oriented with strong focuced motivation on result

PROFESSIONAL EXPERIENCE

Lifecell (Jan’17-…) – Promo and sponsorship manager

6 indirect subordinates

- Promo and BTL campaigns project owner: planning / budgeting / control on execution / analyzing

- Sponsorship campaigns project owner: planning / budgeting / control on execution / analyzing

-Sales promo campaigns

-Cherkassy region (May-December 2019): +15% increase of market share. Instruments: btl, atl, sponsorship, 121 communications, digital.

-Regional tariff launch (June 2019): +51% sales increase. Instruments: btl, atl.

-MNP launch (May 2019): +10k new subscribers. Instruments: btl, digital, 121 communications.

-Paycell launch (May 2019): +2k pre-ordered cards in one-day event. Instruments: btl, digital, 121 communications, sponsorship.

-Loyalty promo campaigns

-Platinum club (May-December 2019): +25k intent leads, +12% of up sales in category, 3 promo events, 350 participants. Instruments: btl, digital, 121 communications.

-Students club (September-December 2019): +14k new users. Instruments: btl, digital, 121 communications, sponsorship.

-CSR promo campaign

-National Sports Committee for the Disabled of Ukraine (2018-2019): +12k new users, 5 events. Instruments: btl, digital, 121 communications, sponsorship.

-Image promo

-It Arena (2018-2019): + 350k awareness. Instruments: btl, digital, 121 communications, sponsorship.

-Kazka band sponsorship (November-December 2018): 18 concerts, digital results- +34% new fizy users, +409% fizy page followers in FB. Instruments: btl, digital, 121 communications, sponsorship.

-Launched 4,5G (June-August 2019): +1 mln 4.5G subscribers, 6 online streaming, 24 promo events with 65k visitors, 25k USIM replacement. Instruments: btl, atl, digital, 121 communications, sponsorship.

-Football sponsorship (2017-2020) - NATIONAL TEAM – Technological Sponsor, DYNAMO KIEV – Premium Sponsor: 25 btl promo, digital results- +45% new BiP users, +250% lifecell page followers in FB. Instruments: btl, digital, 121 communications, sponsorship, OOH, Image TVC

InBev (Jul’15-Jan’17) – POSM On-Trade Manager

10 indirect subordinates

-POSM on-trade campaigns project owner: planning / budgeting / control on execution / analyzing

-Trade on-trade programs developing, supporting brands: BUD, Stella Artois, Chernigivske, Hoegaarden

-Control and long-term planning of annual POSM budget: +5k new pocs with contracts; - 10% of budget;

-Managing of innovative POSM projects, collecting innovations and worldwide best practices: full rebranding POSMs with due to new legals for alcohol brands

-Manage full purchase process – needs identification, request design, writing briefs, samples approval, order confirmation, receiving purchases at the warehouse, identifying manufacturing defect, final review of purchases.

-Reviewing contracts, bids, proposals, and vendor agreements for legal correctness, price, and acceptability of items to specifications

-Negotiate purchasing contracts and pricing agreements with suppliers

InBev (Oct’12-Jul ‘15) – Key Account Specialist On-Trade

3 indirect subordinates

-Supporting On-trade VIP clients: standards of cooperation, timing, controlling and volumes

-Signed contracts, statements, bills, creating bids and orders, creating monthly payments plan

-Track assimilation VIP clients budget

-Monthly analyst of effectiveness work with VIP clients

-Monthly basis expenses monitoring (ZBB)

-Active participation in approval and implementation the company long medium short-term strategy-tactics-operations policies and instructions regarding On-trade VIP clients

EDUCATION

-Kyiv National Economics University – Master's degree. Finance and Financial Management Services 2007-2012

-Agile transformation for business – 2018-2019

-EQ for marketing communication – 2019

ADDITIONAL INFORMATION

-Languages: RU, UA – native, EN – fluent

-Driver license: category B

-Advanced user of: Power Point, analysis preparation of big databases in Excel, ERP, SAP

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