Anthony D. Malatesta

Lancaster PA, USA 610-***-****

adg324@r.postjobfree.com linkedin.com/in/amalatesta09

Business Development Manager / Sales Director

20+ years’ success in improving sales bottom line, creating sales strategies, and increasing company revenue.

Highly accomplished senior-level executive and business strategist with proven success in leading sales operations for turnaround and high-growth organizations. Established track record of consistently increasing revenues, market share, and favorably impacting profitability in local and national projects within the medical community. Confirmed expertise in surpassing goals, attaining corporate objectives and exceeding customer expectations in highly competitive industries. Build lasting business relationships through performance and credibility. Interact easily with people of diverse backgrounds, cultures, and professional levels and possess excellent interpersonal relationship skills.

Highlights of Expertise

Strategic Business Planning

Cost Reduction and Avoidance

Business Development

Vendor Relationships

Training and Development

Operations Management

P & L Accountability

Revenue Generation

Staff Development Programs

Team Building and Leadership

Career Experience

Neuronetics Inc. Malvern, PA

Business Development Manager, PA, NJ, and Mid Atlantic (May 2019 to April 2020- Covid 19 layoff)

Sold capital medical sales device in the Psychiatry and Neurological specialties. Neuronetics, Inc., is the market leader in Transcranial Magnetic Stimulation technology for the treatment of Major Depressive Disorder. I was responsible for sales, marketing and training a public medical device company focused on developing non-invasive therapies for psychiatric and neurological disorders using MRI- strength magnetic field pulses. We are the first company to have a non-systemic and non-invasive depression treatment cleared by the FDA for patients who have not benefited from prior antidepressant medication. Neuronetics markets the medical device Neurostar Advanced Therapy throughout the United States and the world.

Med Aesthetic Solutions / GLaM Aesthetics LLC, (Nov 2016 to April 2019)

Senior Territory Manager, Eastern, US

Sold and launched new medical device to the aesthetic marketplace. Provided executive-level leadership with full accountability for product launch including sales, marketing, and training for the entire Eastern US. Launched and developed The Salt Facial to Eastern US. Provided leadership in administering sales and market launch of Exceed Micro needling device (first FDA approved the micro-needling device for wrinkles) Viveve Vaginal Rejuvenation, PDO absorbable thread lifting (Nonsurgical Facelift) and PRO-NOX Medical Nitrous Oxide Sedation System. UVC light for contact bacteria.

Key Achievements:

Contributed strategic ideas, driving better training content, incentives, and recognition and on-trend marketing initiatives by establishing over fifty first- to- market and Key Opinion Leader programs to grow the brand presence in the market for The Salt Facial brand.

Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research, and consumer research to ensure the brand was effectively penetrating target markets.

Developed a short- and long-term business plan for the brand that addressed product holes, new markets, distribution strategy, and profit estimates.

Managed all phases of new product development including concept development based on consumer insights, product development/optimization with operations, regional/national launches, social media strategy, and brand recognition and analysis of data to leverage and improve results.

Strategically involved in the development of products and services, defining targets, budgets, and goals and initiated new marketing procedures and policies to enhance customer experience which resulted in increased by 90% sales close ratio.

Increased profitability and created better patient outcomes by implementing Med Aesthetic Solutions skin care product line.

Played an integral in establishing a consultative practice enhancement strategy which has secured an extensive Rolodex of Plastic, Dermatology and Aesthetic physicians across the country.

Directed and encouraged emerging Leaders, developing a goal-oriented mindset with accountability to personal and professional development.

Regional Sales Territory Manager, Mid Atlantic, US

Accountabilities included selling innovative noninvasive Aesthetic products to the Plastic Surgery, Dermatology and Aesthetic marketplace as an independent representative which led to the position of Director of Sales at Med Aesthetic Solutions / GLaM Aesthetics LLC.

Key Achievements:

Implemented successful sales processes that create accountability and results.

Successfully represented top companies in the aesthetic community including; Viveve Vaginal Rejuvenation, Amiea Med, EndyMed RF, Intensif RF, MD Micro needling pen, PRP (Platelet Rich Plasma), KTP Laser, L’avantage, the Salt Facial, and many other various noninvasive product lines.

Consulted directly with top Physicians and aesthetic personnel to assess specific needs and prescribe responsible proposals mutually beneficial for all parties.

Identified and drove sales system improvements within the team including providing practice enhancement marketing and training programs.

Spearheaded the launching of new products to the aesthetic marketplace that provides great outcomes and financial ROI.

Venus Concept, Toronto, Ontario

Territory Sales Manager, PA, NJ, and Delaware, (March 2016 to Nov 2016)

Hired to create and establish territory through a consultative sales process and build a strong team in order to accomplish and implement new company strategy.

Key Achievements:

Involved in introducing and launching new Radio Frequency micro-needling the Venus Viva and sold the first Viva system in my marketplace.

Oversaw and took a lead role in the launch of a new suite of products including the Venus Versa which was a multiplatform device which provided radio frequency skin tightening, IPL, and laser hair removal.

Invasix/Inmode Aesthetic Solutions, Richmond Hill, ON

Senior Territory Manager, PA, NJ, and Ohio, (August 2013 to Jan 2016)

Managed and sold a non-invasive aesthetic device to the Plastic Surgery and Dermatology market. This includes a product that had fractional resurfacing, skin tightening, body contouring, Intense Pulse Light skin rejuvenation, and laser hair removal all in one platform.

Key Achievement:

Led program development and tactical implementation to drive revenue growth which resulted in exceeded sales targets by 111% in 2014 and Q4, a first quarter with the company finished at 211% to quota in 2013.

Cooper Surgical Inc., Trumble, CT

Certified Technical Representative, Greater Philadelphia (March 2012 to April 2013)

Formed strong relationships and maintained close contact with key decision makers in the sales territory.

Key Achievements:

Fostered and encouraged new business through excellent communication and sales techniques.

Provided leadership in the development, production, and marketing of medical devices used to promote women’s healthcare.

Successfully sold capital and disposable products including; Cryo Endometrial ablation, urdodynamics, and colposcopy to the OB/GYN and Urology marketplace in the practice and/or hospital and OR setting.

Recognized and received top rookie in sales dollars in 2012.

Additional Experience:

Laser Specialist, Mid-Atlantic (2010 to 2012) Biolase, Technology INC., Irvine, CA

Regional Sales Specialist, Mid-Atlantic (2008 to 2009) CSA Medical INC., Baltimore, MD

Senior Territory Manager, Philadelphia, Atlanta, Washington, DC (2001 to 2008) Given Imaging, INC., Duluth, GA

Surgical Territory Manager (2000 to 2001) Sulzer Medical INC., Dental Division, Carlsbad, CA

Account Representative (1995 to 2000) Reuben H. Donnelley/Yellow Book.com, Maryland and Pennsylvania

General Manager (1991 to 1995) Bud Light Amphitheatre, Harvey’s Lake, PA

Concert Productions (1991 to 1995) Radio City Musical Hall, Entertainment Promotion and Production Management

Education

BS Speech Communications and Theatre, Millersville University of Pennsylvania

Participated and attended the University on Football Scholarship

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