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Social Media Marketing

Location:
Dallas, TX
Posted:
October 18, 2020

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Resume:

Jan Coopman

Experienced sr. writer for websites, emails; storyteller, editor to promote your business with value

LinkedIn: Jan Coopman USA

adg2qr@r.postjobfree.com

Cell: 469-***-****

Career Summary

A proactive, experienced professional web content/email writer, editor who listens, understands, and draws upon research, inspiration, and experience to produce targeted copy and drive action. Wields current technology and more than 18 years of marketing experience to increase attention, readership, value, and action. Trusted. Reliable. Will drill into important information and provide an action-oriented CTA (call to action). Effective independently/as a team member. Interested in part-time (fully dedicated) remote work. See my LinkedIn profile: Jan Coopman USA.

Proficient in The Chicago Manual of Style, HTML, DNN, WordPress, Emma CMS. HubSpot Certifications. Projects have included targeted writing/editing for websites/landing pages, emails, work stories, press releases, e-newsletters, and social media with a flexible voice and tone. Initiated, conducted research, interviews, and writing for stories.

Work Experience

Freelance Sr. Content Developer, Copy Editor – March 2005-present

Sr. content writer: two Peggy Fleming bios, other bios, proofread 400 bios for a Vol. II Memorial Fund cookbook.

Sr. content writer for WorthPoint “Articles” – July 2020: – https://bit.ly/2OS8b17

Sr. content writer of website pages tailored to client needs, SEO, and a specific voice; writer of blogs and posts using DNN, WordPress, and HTML. Includes content initiation and development, editing, scheduling (fall 2012-April 2020).http://goo.gl/iENHGt Writing for websites, landing pages, emails, blog posts, and social media via admin logins (2010-2020). Worked for Epoch Online as needed.

Senior copywriter of Downtown Wheaton, IL’s monthly Shoppers’ Club e-newsletter using Emma email marketing with a personalized voice, later even from Dallas (38% open rate) – March 2010-January 2016.

Precision editing of booklets, blogs, emails, and a book using The Chicago Manual of Style with fast turnaround time (WordPress, Track Changes, SnagIt). Working knowledge of Word/Outlook/Excel/PowerPoint.

Manages multiple freelance clients well; delivers effective copy prior to deadlines (2012-present).

Freelance Writer, West Suburban Living Magazine, Elmhurst, Illinois – March 2006-October 2010

Initiated interview, developed questionnaire/content, wrote article, delivered copy prior to deadlines: NBC’s prime-time sitcom Chuck actor – May/June 2010 issue. Store profiles – May/June, Sept./Oct. 2009; Jan./Feb., Mar./Apr., May/June 2010 issues. Online see State Street Salvage, p. 25: http://goo.gl/ux8tA; Von Maur pianist article and book review – March/April 2006 issue.

Merit Solutions, Inc., Wheaton, Illinois – Marketing Professional, October 2006-September 2007.

Transformed quarterly e-newsletter to in-house email writing, editing, detailed Constant Contact sends. Initiated idea, structure, and production of on-demand e-News Flash for press releases and events.

Unitech Systems (now Infogix), Naperville, Illinois – Manager of Marketing Projects, March 1988-July 1994

Wrote client newsletter articles and edited technical articles using The Chicago Manual of Style; created layout on Ventura Publisher; managed budget/printing/distribution to 6,000 clients. Wrote marketing copy.

Managed traveling annual user conferences: coordinated nine team members; managed program development, speaker selection, telemarketing, accounting, site/hotel contracts; on-site banquet and training, brochure copy/production, and sales promotion items.

Commercial Federal Savings and Loan, Omaha, Nebraska – Corporate Marketing Assistant, 1985-1987

Wrote and edited copy for marketing flyers, research questionnaires, promotional materials, focus groups.

Ice Capades, based in Hollywood, California – Professional Figure Skater, July 1980-May 1982

Skated numerous routines under weekly performance and travel schedules. Performed in 60 cities throughout the United States and Canada. (Prior coaching/training from Northbrook, Illinois).

Education

BBA (Business Administration, Marketing) – The University of Iowa (Tippie), Iowa City, Iowa.

Two MBA classes – Creighton University and N.I.U. (A in each class).

Dale Carnegie course – Effective Speaking and Human Relations. Rev. 10/14/2020

Rev. 2020.10.14

Some samples of project work: Jan Coopman

Articles/blogs and/or website content:

* Initiated and obtained connection, wrote two Peggy Fleming bios, other bios; proofread 400 bios for a

Vol. II Memorial Fund benefit cookbook

* WorthPoint – “Articles” content writer – https://bit.ly/2OS8b17

* International lighting client, various clients – copywriting and copy editing

* American Tornado Master – all blogs for initial five years (timing, content, uploads)

* Editing, writing, email writing for Epoch Online and clients

* Wrote website copy, helped a client amidst a challenging issue

* Editing of entire law website, including adding clarification copy: https://bit.ly/2P4aeiE

* Writer of monthly Downtown Wheaton Association e-news (from IL and TX, total of nearly seven years)

* Proofreading, some text: http://andersonvillept.com/

* WordPress editing for financial site– Took time “off the clock” to for placement of home page copy to fit (first link)

and show as I think the creator had envisioned when proofreading

* Other info is on my LinkedIn profile: “Jan Coopman USA”

* Texas 811 various blogs – Dallas, TX

* Interview of NBC actor (landed interview, questionnaire, write-up). Final WSL copy

* Prior Merit Solutions news

Skills list is in the “About” section of my LinkedIn profile: “Jan Coopman USA”



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