Donovan Wydner

Email: adg28s@r.postjobfree.com Cell: 862-***-****

LinkedIn: www.linkedin.com/in/donovanwydner

COMMITMENT TO EXCELLENCE THAT GENERATES SUPERIOR RESULTS Results-oriented, hands-on Marketing and Product Management professional with over 15 years of combined experience in loyalty programs and platform management, as well as developing dynamic marketing solutions. Energetic and motivating leader with proven ability to effectively manage both personnel and projects. Self-starter and strong independent worker. Excel at analyzing products and procedures to generate new ideas to improve efficiency and quality. Highly adaptable to ever changing circumstances. CORE COMPETENCIES

Loyalty Programs, Marketing Strategy, Customer Relationship Marketing, Strategic Planning, Campaign Management, Customer Acquisition/Retention, Direct Marketing, Project Management, Traffic Building, Tactical Execution and Creative Management.

PROFESSIONAL EXPERIENCE

Mastercard (March 2018 - March 2020)

Market Product Management, Issuer Value Proposition, Loyalty Solutions

● Responsible for program management of credit and debit card loyalty programs in the US for regional and community banks and credit unions.

● Responsibilities include detailed forecasting and budgeting, execution of client technical projects from discovery through launch and strategic planning for each client portfolio.

● Increased revenue by almost 20% across managed clients.

● Providing strategic, profitable and actionable recommendations to each client has resulted in portfolio growth for both the client and Mastercard.

Fiserv (May 2012 - March 2018)

Product Manager, Loyalty Solutions & Portfolio Growth

● Managed the $8M+ P&L for the UChoose Rewards product (a debit and credit card loyalty platform for over 400 Financial Institutions).

● Collaborate and manage strategies and tactical implementation for all cardholder marketing.

● Oversee client communications to financial institutions.

● Develop B2B sales and marketing strategies and support clients sales.

● Manage all analytic activities including program performance and ROI efforts.

● Direct the generation of new product ideas and evaluate their market potential through statistical and market analysis.

● Develop strategic business and product development initiatives to generate market share, sales, and new clients.

● Work with internal teams and vendors to determine and implement the product roadmap, project prioritization and technological enhancements.

● Assisted in train-the-trainer and train-the-support team initiatives, as well as product launch consultations for issuers. Toys R Us - (January 2007 - May 2012)

Loyalty Marketing - Credit Card and "R"Us Customer Loyalty Program

● Key member of steering committee responsible for the integration and re- launch of the Toys "R" Us tender neutral loyalty card and private label credit card programs. Geoffrey’s Birthday Club

Manage all aspects of Geoffrey's Birthday Club, a large consumer loyalty program with over 11MM members, including program strategy, creative development, tactical execution and analysis of direct mail, email, database and website.

● Directed all program partners including interactive agency, database vendor, printers, etc. in execution and to ensure all elements were on time, within budget and on strategy.

● Integral in launch of Birthdays”R”Us Facebook tab on Toys”R”Us Facebook page

● Launched mobile version of program registration and QR code campaign.

● Executed program changes based test results and analysis as necessary.

● Initiated and managed all facets of award winning interactive website

● Worked with interactive agency, database vendor and internal e-commerce team to develop, update and integrate three websites for more efficient traffic and measurement.

● Increased online membership signups by 58% through website and e-mail campaigns.

● Collaborated cross-functionally with multiple departments (internal and external) to create new processes and consensus.

● Saved programs over $500,000 through analyzing current program details and implementing new procedures Toys R’ Us Credit Card

● Collaborate with internal finance team and issuing bank partner on all marketing aspects of the Toys “R” Us and Babies

“R” Us Credit Card program including the budget and marketing plan (Instant Credit promotions, direct mail, e-mails, etc).

● Work with creative team to ensure compliance with federal regulations with all marketing vehicles for the credit card program.

● Manage the inventory of in-store signage for replenishment, new store opening and promotions Advantage Marketing Communications (September 2003 - December 2006) Account Executive

● Managed major accounts in the construction industry

● Collaborated with clients to determine and execute marketing objectives.

● Presented marketing plans and results reporting.

● Proactive part of the creative process, writing copy, client press releases and working with clients to develop and maintain website content and collateral materials. EDUCATION

Temple University

Bachelor of Arts, Advertising

Golden Key National Honor Society