Marketing Account Executive

OUTCOME HEALTH – MARKETING LEAD

New York, NY // */16 – 8/17

Brand Director for two business units – Mobile marketing platform, Lifestyle brand marketing. Senior marketing team lead providing 360-degree marketing & strategy, branding & design, PR and brand communications, client & industry relationships, creating & writing sales presentations, new technologies & industry trend knowledge, strategic planning, training & development, research and insights to provide metrics & measurement on ad effectiveness and patient engagement. SAKS FIFTH AVENUE–DIRECTOR OF MARKETING

Palm Beach, Florida; Raleigh, North Carolina // 5/13 – 4/16 Responsible for creating and executing a strategic marketing program, maximizing exposure for Saks Fifth Avenue in the local marketplace, and effectively being a liaison between the individual Saks Fifth Avenue store and the NY-based Corporate Marketing Team. EXPERIENCE IN PUBLISHING & MEDIA

Washington, DC // 1/04 – 5/06

NATIONAL GEOGRAPHIC SOCIETY - MAGAZINE DIVISION:

CLIENT SERVICES DIRECTOR/ BRAND MARKETING DIRECTOR CONDE NAST: BRIDAL GROUP – PROMOTION SERVICES DIRECTOR MEREDITH PUBLISHING: BETTER HOMES & GARDENS,

LADIES HOME JOURNAL – PROMOTION DIRECTOR

READER’S DIGEST: AMERICAN HEALTH, NEW CHOICES –

MARKETING DIRECTOR

GRUNER & JAHR USA PUBLISHING: FITNESS – MARKETING DIRECTOR THE HEARST CORPORATION: COSMOPOLITAN, REDBOOK -

MARKETING AND PROMOTION MANAGER

THE WASHINGTON POST: CLIENT SERVICES DIRECTOR

THE LOS ANGELES TIMES: ACCOUNT EXECUTIVE, FASHION & BEAUTY THE NEW YORK TIMES: MARKETING & PROMOTION DIRECTOR, FASHION BRAND EXPERT

OTHER

REVLON: ADVERTISING COORDINATOR FOR IN-HOUSE AGENCY – THE CREATIVE WORKSHOP

EDUCATION

The Fashion Institute of Technology (F.I.T.) – New York City, NY 917-***-**** // *********@*****.*** // https://www.linkedin.com/in/suzanne-samour HELLO.

I recognize that mutual respect, support and working together in a democratized workplace culture towards a common goal is key to success. I am goal-driven and execute strategic decisions through the lens of data and understanding the response to market needs. Creative at heart. Calculated risk taker. Entrepreneurial mindset. I am comfortable doing the work, as well as leading the team and driving for excellence. —

Core Competencies Include:

• Brand Building

• Sales B2B, B2C / Marketing B2B, B2C

• Data - Research Insights + Analytics

• Brand Partnerships - Campaign Effectiveness + ROI

• Product - Development + Launch

• Communications- PR + Internal/External Messaging

• Events + Experiential

• Leadership + Team Building

• Luxury, Retail + Fashion

• Health + Wellness - DTC, OTC & HCP

EXPERIENCE

HEALTHCARE TECHNOLOGIES GROUP, INC. –

VP MARKETING & BRAND STRATEGY

New York, NY // 2/19 – 8/20

Integral member of leadership team defining priority marketing strategies and aligning them with product roadmap, sales, brand partner retention initiatives, and the overall growth strategy of the business. Delivered on all aspects of marketing to drive revenue growth and leveraging insights from analytics, media optimization, customer segmentation and campaign analysis to provide highly consultative relationships and meet ROI goals for Pharma brand partners. In addition, launched several key new HCP products based on market trends and needs. Built marketing and acquisition strategies to continue growth of physician membership community to provide scale and high-value customers for brand partners. HEALTH MEDIA NETWORK – VP MARKETING

Darien, CT // 8/17– 2/19

Company leadership role developing and executing profitable, integrated plans in a high-growth industry. Proven success in achieving impact on revenue, productivity, and growth, as well as managing cross-functional teams. Developed marketing campaigns and products that leverage data, premium content, and in-depth measurement plans across multiple channels including digital, mobile, print, retail, pharmacy, and point-of-care.

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