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Employee Relations Digital Marketing

Cebu City, Philippines
October 17, 2020

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Aepril Jose Enero

Cebu City, Cebu, Philippines **00

+63 917●177●5353

I’m AJ, with more than 15 years of professional experience handling all facets of HR, Admin and Facilities, Shared Services Support, IT and Finance, and Procurement and Change Management in an IT, BPO/KPO, Contact Center, Shared Services, Book Publishing, Hospitality, and Global Tour Operator companies supporting (US,UK, EMEA, ASEAN, and in the Philippines.


Director of Human Resources / Country Site Director

May 2019 – June 2020

Holiday Factory Inc.

Philam Life Center Cebu, Cebu Business Park

Cebu City, Cebu, Philippines 6000

Sets-up the business in Cebu from fit-out until full operations

Processes government required documents BIR, PEZA, SSS, PHIC, HDMF, Business Permit, etc.

Works with contractors and vendors for the whole facility

Implements People Strategy to meet business objectives

Deliver effective and efficient HR Services, sourcing & branding, recruitment and selection process for varied positions, on-boarding of new employees

Leads the whole country site operational excellence starting with only two (2) employees and grown it to more than 50 FTE in the Customer Care, Operations, IT, Finance, Marketing, HR, and Admin & Facilities department in less than a 1 year

Acts as Financial Custodian and Payroll Master with Dubai, UAE office

Liaises with different departments both in the Philippines and head office in Dubai

Act as Country Site Director and reports directly to the Founder/Chairman/Owner/President who is based in Dubai, UAE for the overall site strategic goals and performance

Sr. HR Business Partner

Nov 2017 – May 2019

RealPage Inc.

10/F Ayala Center Cebu Tower, Cebu Business Park

Cebu City, Cebu, Philippines 6000

Lead and grown the business to more than 400 FTEs (2019) handling different LOB in the Shared Services, Support and IT Technical Contact Center Services Leads and handles different HR facets: Compensation and Benefits, Performance and Rewards, Employee Relations, Training and Organization Development, Engagement and Philanthropy Teams

Initiates and conducts administrative hearing and incident report discussion with Senior and Mid Management Teams

Site Strategic Business Partner in different verticals and horizontals in the organization

Liaise with internal and external partners, vendors, and client’s charitable programs

Manages succession planning, rewards and recognition initiatives, and retention benefits

Champions operational efficiency and efficacy through continuously improvement strategies, re-engineering methodologies using Lean Six Sigma, Cost-benefit-analysis and other cost reduction programs

Reduced attrition by more than 40% in 2017 through different employee engagement activities, health and fitness initiatives, as well as corporate social responsibilities

Acted as Site Sr. HR Business Partner in leading and managing the goals and activities of the HR department in the whole Cebu site

HR Business Partner

Jun 2015 – Nov 2017

RealPage Inc.

10/F Ayala Center Cebu Tower, Cebu Business Park

Cebu City, Cebu, Philippines 6000

Sets-up the RealPage Cebu site from day 1 and has grown the business to 200 FTE (2017)

Processes business permits & government mandated regulations (PEZA, SEC, SSS, PHIC, HDMF, BIR, etc) and other LGU requirements. Leads and handles different facets: Admin, Procurement Management, Talent Acquisition (Recruitment and Sourcing), CompBen, PMS, ER, TOD, Engagement and Philanthropy initiatives

Manages succession planning, rewards and recognition programs, and retention benefits

Strategic Business Partner in different vertical and horizontal movement within the organization

Liaise with internal and external partners, vendors and clients

Develop and conducts different engagement activities and charitable programs

Champions continuous improvement initiatives through different training, CBA & cost reduction programs, operational efficiency and efficacy

Conferred Workhorse / Excellence Award (2016) for whole RealPage Philippine operations Conferred Employee Award (2016) for the whole RealPage Philippine operations and member of the CEO circle as the "Best & Innovative Site" globally

HR Manager / Consultant

Apr 2015 - Jun 2015

Clickable Brand

Cebu City, Cebu, Philippines 6000

Sets-up a tech start-up company with more than 150 FTE's Creates policies, process, procedures and programs for the whole organization

Reviews financial cash flows, procurement management, employee relations, and employee engagement programs

Processes business permits & government mandated regulations (PEZA, SEC, SSS, PHIC, HDMF, BIR) and other LGU requirements

Conducts administrative hearing for erring employee and issues corrective action and improvement plan

Develops and implement rewards, recognition and retention initiatives through proper collaboration with leaders from each group

Leads the administration, human resources and finance departments with 5 direct employees

Asst. HR Manager

Aug 2010 - Mar 2015

Author Solutions Inc. (Penguin Random House Company)

TGU Tower, Cebu IT Park

Cebu City, Cebu, Philippines 6000

Leads a captive Publishing & Digital Marketing Business with more than 1,500 FTE.

HR Strategic Planning / Project Management - design and implements processes and programs and systematically assess staffing requirements, job content / role descriptions, levels of skills and competencies to perform the job and function and meet organizational goals.

Implements Continuous Improvement and High-Performance Management System to support Cebu and Global HR Vice President in the design, enforcement of new initiatives and processes in goal setting; performance contribution assessments; rewards and recognition systems; and improvement planning to support employee performance.

Compensation and Benefits - designs, implements and manages processes to effectively and efficiently administer the compensation, benefits and other forms of rewards, recognition and retention programs of each employee and ensures market competitiveness through new initiatives for the whole organization.

Employee Relations and Retention Management - designs and implements new processes and programs that maintains good staff-leader relations through an infrastructure that supports management commitment to leader excellence with effective communications channels, consistent with employee handbook and code of conduct following a stringent due process and engenders working relationships that are fair, impartial and transparent.

HR Information & Management System and Documentation - designs and implements processes, policies, and programs that ensures effective and efficient administration and management of technology; Ensures that policy database and request portal are user friendly that meets the needs of all stakeholders (employees, management, HR personnel, and senior leadership team)

Industry relations and compliance - designs and implements policies and programs that ensures that the global Author Solutions operations are in compliance with US (SEC, Fed & State regulations, BBB, Kirkus Review Board) and PH government regulations (Labor Code, DOLE, SEC, PEZA, SSS, PHIC, HDMF, BIR, Cebu LGU, etc) around talent management, facility management, and over-all business operations.

HR Supervisor

Sep 2008 - Aug 2010

Author Solutions Inc. (Penguin Random House Company)

TGU Tower, Cebu IT Park

Cebu City, Cebu, Philippines 6000

Supervises and oversees HRIS, HRMS, Sales Force Management, Freshstart & Gemini databases aligned with production and operational targets

Synchronizes, monitors, and maintains an efficient and effective HR Administrative System within a diversified portfolio of business operations

Reviews Performance Management System (PMS) including regularization, promotion and termination of employment following stringent due process in relation to PHL Labor standards.

Collaborates with leaders in order to Identify and drive employee performance improvement plan (PIP) to higher operational productivity, sales growth and the best customer service experience

Develops and conducts in-house organizational training in all verticals Administers fact-finding initiatives of incident reports and conducts administrative hearing to erring employees

Supervises engagement activities, corporate social responsibilities and philanthropy works Reviews timekeeping and payroll process

Leads CompBen, Perf Mgmt, Employee Relations, Employee Engagement, T&OD, and Payroll Teams with ration of (1:8) FTEs

HR Generalist

Dec 2006 - Sep 2008

Author Solutions Inc. (previously Xlibris Inc.)

TGU Tower, Cebu IT Park

Cebu City, Cebu, Philippines 6000

Maintains data entry into the Human Resources Information System (HRIS) & Human Resources Management System (HRMS)

Assists in timekeeping, payroll management using Paysoft Processes compensation and benefits claim

Prepares statutory requirements and reports (SSS, PHIC, HDMF, BIR)

Conducts admin hearing, fact-finding meeting, and other incident report investigation together with HR

Employee Relations Manager Prepares and tracks performance reviews, merit increases, change of employment status and personnel action forms

Oversee personnel management records and other confidential files Updates performance warning tracker and issue performance improvement plan (PIP)

Assists in all company-initiated activities and programs

Process Design Consultant

Apr 2006 - Apr 2007

Marco Polo Hotels Group

Cebu City, Cebu, Philippines 6000

Set-up different departments and groups in the Cebu site through mergers and acquisitions of Cebu Plaza Hotel transitioning to standards set by Marco Polo Hotels Group Hongkong Plc

Strategic Management: we help clients determine what they want to become; customers they wish to pursue; products and services they offer; what customers expect to receive; what the priorities are; and what competencies need to be acquired or develop to succeed

Project Management: we help our clients initiate, plan, execute, and close their projects to meet customer and stakeholder expectations on time and within budget;

Process Management: we help clients create and improve business processes in delivering products and services that meet and surpass customer expectations.

HR and Admin Assistant

Nov 2005 - Dec 2006

Author Solutions Inc. (previously Xlibris Inc.)

Lagon Technopark

Mandaue City, Cebu, Philippines 6000

Proposes and implements manpower plan including headcount budget approval per lines of business

Manages staffing / hiring needs

Creates and maintains marketing and sourcing materials (website, advertisements, job fairs, etc)

Collates pre-employment requirements

Conducts background employment investigation / check Prepares TNA and conducts staff development plan and training Spearheads company-initiated programs, activities and engagement initiatives to help drive retention

Industrial Engineer

Aug 2005 - Nov 2005

Author Solutions Inc. (previously Xlibris Inc.)

Mango Square IT Plaza

Cebu City, Cebu, Philippines 6000

Facilitates the process and work flow of the whole organization

Maintains and regularly updates the company's organizational structure

Creates business model, process flows and policies

Conceptualizes the Performance Management System, rewards and recognition

Conducts special projects on Transportation and Security Access Benefit Study, which lead to the following policies: Transportation Assistance Benefit, Transportation Reimbursement Benefit & Security Access Benefit

ESL Instructor

Feb 2003 - Aug 2005


Cebu City, Cebu, Philippines 6000

Guides and assists each student learning activities dependent on the student's capabilities, skills and learning curves

Handles diversified students (Korean, Japanese, Chinese and Filipino) from kindergarten, primary, and secondary levels


Hospitality, Tourism and Tour Operator Global Conference, Dubai, UAE 2019

Making Great Leaders (MGL) Training (administered by DDI) 2019

Anti-Money Laundering Seminar (BSP) November 2018

Targeted Selection Interviewing (administered by DDI) November 2018

Learning Sessions: Job Evaluation, RA 11058 Compliance & Wage Order RO VII - 21 (DOLE, PQPM) September 2018

Lead to Exceed for Leaders (administered by DDI) May 2018

Project Management Essentials (RealPage, PMI Office) March 2018 Singapore HR Summit 2017

RealWorld Conference IT-RealEstate-BPO, Las Vegas Nevada, USA 2016

RealPage 2015 Employee of the Year Award and Workhorse Excellence Awardee May 2016

Self-Excellence Program (RP Cebu) 2016

Managing Work Attitudes & Values for Better Performance 2013

Empowering Leadership & Management for Change 2013

Competency Based HR Leadership 2013 Strategic Role of HR in the Organization 2013

Updates in Labor Law and Jurisprudence 2013 Installing

Performance Management Systems (TAV Systems) 2012

Basic Occupational Safety and Health Certified (DOLE-OSHC) November 2011

Yellow Belt Lean Six Sigma Training (NUS) April 2010


National University of Singapore – Lean Six Sigma Certification 2010

University of San Carlos - Bachelor of Science in Industrial Engineering 2005

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