Josephine Ooi’s Resume

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JOSEPHINE OOI CHIEW LIN

Mobile : +60-12-269-**** Email address : adg1qx@r.postjobfree.com PERSONAL INFO

Date of Birth : 12 September 1974

Nationality (race) : Malaysian (Chinese)

Address : 61 Jalan PUJ 9/2, Puncak Bukit Jalil

Bandar Putra Permai,

43000 Seri Kembangan, Selangor

Marital Status : Single

Languages Spoken : English, Malay & Mandarin

Languages Written : English & Malay

Religion : Buddhist

SUMMARY OF QUALIFICATIONS

• Managing, planning targets and goals for a team of professional sales people in different regions of the world.

• Domestic & international corporate and travel trade sales coverage experience.

• Handle all daily matters relating to sales department to ensure smooth and efficient operation.

• Nurture the team spirit amongst all sales, reservations and operations team.

• Organize sales blitz to areas at industrial areas

• Development of the Sales & Marketing Plan.

• To promote the hotels by working closely with agents by offering them the special packages

• Capture new business by focusing the right targeted market for business opportunity according to their traveling season and to work closely with agents on the series bookings

• Conduct extensive media outreach.

• Prepare briefing materials, prepare agendas and conduct research.

• Coordinate conference, trade shows, and press interviews.

• Manage information.

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PROFESSIONAL EXPERIENCE

June 2019 till Present Liu Men Melaka Hotel – Hotel Manager As the strategic business leader of a luxury boutique hotel responsible for all aspects of the operations including internal and external guests’ satisfaction, human resource, financial performance, sales and revenue generation and delivering a return of investment to the property ownership.

Verifies the implementation of the property brand service strategy, brand initiatives with the objectives of meeting and exceeding guest expectations and increasing profit and market share. Hold property ownership team accountable for strategy execution and guides their individual professional development.

2017 – 2019 The Nomad Serviced - Residences Bangsar September 2017 to May 2019

• Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.

• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.

• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.

• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.

• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.

• Maintains quality service by establishing and enforcing organization standards.

• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state- of-the-art practices; participating in professional societies.

• Contributes to team effort by accomplishing related results as needed.

• To provide full support and collaborations with contractors and subcontractors during renovation.

• To manage local and contract staffs to ensure the operations runs smoothly.

• To keep allocating budget resources, formulating policies, coordinating business operations, monitoring and motivating staff, managing operational costs, ensuring good customer service, improving administration processes, engaging with vendors, hiring and training employees,

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• Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, and/or distribution of products. Manage staff, preparing work schedules and assigning specific duties.

• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.

• Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.

• Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency.

• Develop and implement product marketing strategies including advertising campaigns and sales promotions.

• Plan and direct activities such as sales promotions, coordinating with other department heads as required.

2016 – 2017 Empire Hotel Subang and The Wolo Bukit Bintang Senior Director of Sales, November 2016 to August 2017

• In charge of overall responsibility for Sales & Marketing

• Maximizing total revenue and yield strategies

• Implementation and results including group and transient rooms, group food and beverage, meeting room rental, outlet and other revenues.

• Strategies including planning and achieving required market mix, pricing, direct sales, marketing, and acquisition status and results.

• Maximize profitability for the hotel and outstanding quality service for the customers.

• Accountable to market performance and potential performance as well as budget, forecast and target goals.

2014 – 2016 Ramada Plaza (Best Western Premier) Dua Sentral Director of Sales, August 2014 to November 2016

• Head & manage the sales, revenue, reservations and marketing communications teams.

• Lead the rebranding exercise for the hotel.

• Coordinate the new website for the hotel.

• Oversee the wholesale, corporate, packages, OTAs and MICE segments.

• Increased sales via Internet based travel companies.

• EXCOM – part of the hotel policy making team.

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2011 - 2014 Melia Kuala Lumpur

Director of Sales, March 2011 to August 2014.

• Manage and heading the Sales, Banquet Team and Reservations Team

• Attend Travel Trade Shows such ITB Asia, ATM and ATF as well as overseas Sales Trips to Singapore, Indonesia, China, Hong Kong, Korea and Dubai.

• Analyse the activities of competitor hotels, including their customer base, with the aim of developing and securing new business as well as providing a market advantage.

• Share in the establishment of revenue targets for the annual hotel Business Plan for rooms, food and beverage and minor operating departments.

• As a result of evidence from market research, take responsibility for the development of new product and guest services in all revenue generating departments, consistent with the goal of exceeding guest expectations.

• Direct the activities of the internal associates outside agencies on public relations, advertising and direct sales and marketing campaigns. Supervise the quality and standard of all sales promotional aids, collaterals and merchandising items.

• Share in the establishment of revenue targets for the annual hotel Business Plan for rooms, food and beverage and minor operating departments.

• EXCOM – part of the hotel policy making team.

2009 – 2011 The Datai Langkawi / Andaman Langkawi

Senior Sales Manager, January 2009 to March 2011.

• Assist in the Marketing Plans and Budget.

• To generate maximum revenue for the hotel’s market share and this comprises 80% of the leisure market for both Room and Food & Beverage.

• To ensure the placing for the resort is always on the top 10 listing in the major Online Travel Agents as internet booking is one of the revenue generators to capture the last minute business as the rates will fluctuate according to the occupancy. 2007 – 2009 Nexus Resort Karambunai Kota Kinabalu

Sales Manager, July 2007 to Dec 2009

• To promote the resort by working closely with agents by offering them the special packages.

• Captured new business by focusing on targeted markets for business opportunity according to their traveling season

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• Monitor Online Bookings and working closely with all the OTAs

• To monitor the rooms allotments for B2B Agents

• Honeymoon Rooms in their wedding package

• To organizer Familiarization Trips to Russian and Europe Agents

• To work closely with the Bank Credit Card Division by creating awareness for the resort.

• To maintain the highest standards of professionalism, ethics, and attitudes towards all Hotel guests, clients, staffs and employees and to maintain Professionalism and confidential.

2003 – 2007 Dorsett Regency Hotel Kuala Lumpur

Assistant Sales Manager, August 2003 to June 2007

• To assist Director of Sales & Marketing on the groups.

• Promote and produces sales leads for Hotel.

• To ensure that the Hotel’s computer system is continually updated with companies profile.

• To conduct hotel inspection to walk in guests.

• Take charge of the group bookings (travel agents) and ecommerce

• To attend all meetings, briefings and events as required

• To maintain a professional business confidentiality

• To keep the Opera System up-to-date at all times

• To entertain travel agent to hotel to foster a closer business relationship and to obtain business leads

2001 - 2003 Swiss Garden Hotel Kuala Lumpur

Sales Secretary, April 2001 – July 2003

• Assist the DOS in all Sales & Marketing related jobs.

• Using the Global Distribution System and Internet as a channel to generate more potential

• Website search engines for this market segment

• Prepare reports such as Month end GM’s Report, Marketing and Budget Reports.

• Organize Marketing and Promotion activities such flyers, sales blitz, presentation and etc.

• Typing, filling, monitoring sales leads, attending walk-ins customers for hotel inspection, Josephine Ooi’s Resume

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1998 - 2001 Renaissance Hotel Kuala Lumpur

Sales Coordinator - September 1998 - April 2001

• Assist 3 Sales Managers in their daily and weekly reports, month end reports & marketing plans.

• Prepare quotation, confirmations, other correspondences and updating mailing list.

• Organize cocktails, dinner and department gatherings

• Took minutes of meetings and preparing sales manuals

• Assist Sales Managers in their daily schedule during their absence or sales trips for example hotel inspections, closing business deals, generating leads, functions and group accommodation.

1994 – 1998 The Regent Kuala Lumpur

Junior Secretary – April 1993 - September 1998

• Assist 4 Sales Managers in their daily and weekly reports, month end reports & marketing plans.

• Prepare quotation, confirmations, other correspondences and updating mailing list.

• Organize cocktails, dinner and department gatherings

• Filling, monitoring leads, attending walk in customers for hotel inspection.

• Took minutes of meetings and preparing sales manuals

• Assist Sales Managers in their daily schedule during their absence or sales trips for example hotel inspections, closing business deals, generating leads, functions and group accommodation.

EDUCATION & TRAINING

• Certificate in Sales & Marketing - MAHTEC

• Certificate in Strategy Planning & Management - MAHTEC

• Lean Management - Michael Wader

• Winning Sales Skills - Ali Qasem

• Negotiation Skills & Sales Excellence Workshop – EA Solutions

• Team Power Training – Al Solutions

• Customers Focus Training – Al Solutions

• Group Effectiveness – Al Solutions

• Office Professionals – Al Solutions

• Certificate in Public Relations - Stamford College

• Diploma in Secretarial Studies - Bedford Girls College

• Sijil Pelajaran Malaysia – SM Convent Teluk Intan Josephine Ooi’s Resume

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