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Social Media Digital Marketing

Loveland, OH
October 16, 2020

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**** ********** *****, ********, ** 45140 954-***-****

Dynamic Business Transformation Consultant with 20+ year portfolio of success driving change management and organizational agility strategies along with strategic marketing, communications, PR, media relations, and brand management consulting for clients across diverse industries including telecommunications, IT, healthcare, travel and tourism, consumer goods, and the non-profit sector. Accomplished keynote speaker and seminar facilitator on 21st Century global and digital business landscape. Fluent in French & Creole. EXPERTISE & EXPERIENCE:

Certified Scrum Master • Certified Design Thinking Facilitator • Certified Change Management Facilitator• Corporate Communications • Public Relations • Media Relations • Government Relations • Social Media Marketing • Digital Marketing • Brand Messaging • Project Management • Team Collaboration • 21st Century Thought Leadership • Public Speaking • Strategic Planning • Strategy Facilitation • Business Model Innovation Management PROFESSIONAL EXPERIENCE


Strategic consulting firm helping companies simplify their digital transformation journey through business model innovation, growth strategies, innovation management and organizational agility. Senior Managing Consultant

Business and organizational process improvement consultant to companies, academic institutions, governmental organizations and not-for-profit agencies in the areas of organizational agility, digital strategies, business model innovation, new ways of working and innovation management.

• Provided OCM management and leadership to Kroger’s internal team in developing and implementing central repository platform for the company’s library of digital assets.

• Provided strategic Board Retreat for Sogebank, Haiti focused on strategic agility, Design Thinking, and Future Proof strategy.

• Led strategic visioning and foresight sessions for Grace Kennedy, Jamaica on the future of financial services.

• Designed and integrated Telemedicine pilot project for Broward County Schools Health Services to streamline the delivery of health services and decreased costs structure by 60%.

• Developed & implemented operational and strategic communications plan for Caring At Home Healthcare, a private for-profit healthcare agency and increased client enrollment by 35%.

• Led strategic foresight series for 150 member agents of Western Union around issues of innovation management, virtualization of money and emerging Financial Technology (Fintech). ConstructConnect, NORWOOD, OH 10/15-12/16

Data Analytics, information and software company providing Software as a Service collaborative platforms to General Contractors, subcontractors, Architects and Building Product Manufacturers in the Commercial Construction Industry that help them grow their network and business profitability. Internal Communications Manager

■ Led and built all internal/external communications for company’s new brand strategy after three mergers and acquisitions. Work closely with company CEO, CMO and Board of Directors in defining and implementing communications strategies across the organization before and after corporate rebranding.

■ Led corporate rebranding strategy with third-party agency to redefine and implement new corporate brand identity, internal marketing campaigns and brand training for all employees across all legacy companies to incorporate both internal and external brand launch. 2 P a g e

■ Defined project scope and implemented company-wide intranet to expand corporate communications, drive cultural imperatives and increase employee engagement by 85% post-merger for 850 employees.

■ Directed all internal communications functions for employee body to include e-newsletter, community relations, corporate social responsibility projects, company intranet, social media and intra-company digital signage to increase engagement and retention.

■ Developed and implemented internal communications training for managers to increase communications flow across the organization and increase employee retention and engagement.

■ Developed and implemented a Communications Network Team to develop and distribute employee-related content for company digital newsletters and intranet to increase overall engagement. UNITED DATA TECHNOLOGIES, Doral, FL 09/2010–01/2012 Provides IT solutions and services to commercial enterprises, healthcare, education, and municipal, state, and federal organizations.

Director of Marketing & Government Relations

Developed and maintained strategic business relationships with emerging commercial sector clients. Led efforts in establishing 3rd-party vendor agreements to capture opportunities with federal, state, and local contractors. Devised and executed government relations strategy with local, state, and federal officials to ensure fulfillment of legislative and funding goals. Oversaw lobbying firms and contractors to monitor legislative agenda objectives and strategic outcomes.

■ Boosted revenue 45% by driving business development projects with such key clients as AT&T, Blue Cross Blue Shield of Florida, and Walt Disney World Resorts.

■ Represented company at all trade association and special events at The Greater Miami Chamber of Commerce, U.S. Hispanic Chamber of Commerce, The Florida League of Cities, and The Broward Alliance.

■ Advanced UDT’s overall brand with top targeted clients through the development of customized projects that enhance overall core competencies with value-added opportunities.

■ Oversaw lobbying firms and contractors and monitored objectives as set by company’s legislative agenda.

■ Boosted company’s overall brand visibility by 60% with top-tiered partners such as Dell, Cisco and HP through dedicated marketing initiatives with selected Public and Commercial Sector clients. POWERi TECHNOLOGIES, Plantation, FL 01/2008–08/2010 Interactive marketing agency offering clients an integrated set of strategy, technology, and creative services in digital media.

Director, Social Media Strategies

Drove social media strategies including search engine optimization, search engine marketing, SEO press releases, digital campaigns, and social media marketing efforts for top-tier clients across diverse industries.

■ Developed Online Reputation Management (ORM) Strategies for such Fortune 500 clients as Burger King Corporation, SafeAuto Insurance, and First Investment Securities.

■ Increased site traffic and bookings 50% for travel and tourism clients with markets in the Caribbean by implementing social media analytics, search engine optimization, and digital media initiatives.

■ Enhanced brand awareness for healthcare clients by 45%-60% through social media marketing analysis, e-mail marketing, blogger relations, and data insight strategies.

■ Drove strategic and creative planning for website designs for Fortune 100 clients with core emphasis on

“website as-a-service” features, E-commerce, CRM functions through Salesforce and Marketo, and analytics functionality.

INNOVATIVE COMMUNICATIONS CORPORATION, West Palm Beach, FL 01/2004-12/2008 Parent company with various subsidiary companies ranging from telecommunications, banking, media, television and wireless throughout the Caribbean and French Antilles. Director, Corporate Communications

Led strategic media relations efforts, brand enhancement strategy, corporate communications, and website development across multi-level channels and companies in the U.S. and Caribbean.

■ Enhanced brand visibility for all of ICC’s cable companies by 45% across the Caribbean in the U.S. Virgin Islands, British Virgin Islands, Martinique, Guadeloupe, Saint Martin, and Sint Maarten. 3 P a g e


■ Boosted online positive response rate by 25% through online brand strategy, website enhancement, Search Engine Optimization, online media buying, and Pay Per Click campaigns.

■ Generated media coverage for Le Cable Company in 25+ newspapers across Martinique and Guadeloupe, French Antilles, and Paris.

■ Served as public spokesperson at all media and sponsored events; delivered corporate message to media, investors, and general public.

UNITED STATES ARMY RESERVES, Perrine, FL 08/1989- 05/1998 Combat Medic /Desert Storm/Desert Shield

Served as a Combat Medic and U.S. Army Reservist with 7217 Medical Support Unit in Perrine FL. U.S. Army veteran of Desert Storm/Desert Shield conflict with 324th Medical Unit. EDUCATION

Master’s in Business Administration 12/2015

Xavier University, Cincinnati, OH

Bachelor of Arts in Sociology/Psychology 05/1993

University of Miami, Miami, FL

Certified Scrum Master 12/2017

Certified Design Thinking Facilitator 04/2017

Certified Organizational Change Management in Process PUBLICATIONS & PRESENTATIONS

White Papers

■ Banking on The Future: The Evolution of Banking & Financial Services in Emerging Markets

■ The DNA of Reinvention: A Blueprint for Unleashing the Future of Business & Organizations

■ The Rise of the Knowledge Worker

Speaking Engagements

■ “Innovation: It’s Not Just for the Big Guys!”- The Goering Center, Cincinnati OH

■ “Why Design Thinking Will Save Your Job!”-Greater Cincinnati Human Resources Association, Cincinnati OH

■ “Cultivating the Innovation Mindset”-Cincinnati Chamber of Commerce, Cincinnati OH

■ “Retooling Your Workforce for the 21st Century”- Greater Miami Society for Human Resources Management, Miami FL

■ “Five Keys to Mastering the New Economy”- Southern Florida Minority Supplier Diversity Council, Miami FL SOCIAL MEDIA

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