SUSANNA PARK

Berkeley, CA : 510-***-**** : adg0pc@r.postjobfree.com

Skills Summary

6+ years of global CPG beauty brand management, digital marketing, corporate strategy and product marketing

Digital marketing: e-commerce, e-retail, SEO/content, PR, affiliate, email (Iterable, Mailchimp), social media best practices (Facebook, Instagram, YouTube, Snapchat)

Analytical: consumer research, competitive analysis, sales dashboard, Excel pivot table, vlookup, sales reports, A/B testing (Optimizely, Google Analytics)

Creative: photo/video editing, creative brief (PowerPoint, Adobe Photoshop, Final Cut Pro)

Languages: English, Korean, and written Spanish

Experience

LVMH - Benefit Cosmetics, San Francisco, CA

Assistant Brand Manager, Global Beauty Services/Browbar November 2017 - July 2020

● Assist Sr. VP and Sr. Brand Manager with global launch toolkits and go-to-market strategy

● Leverage NPD data, market research, competition and consumer insights to identify opportunities

● Share business analysis and campaign results as actionable insights and opportunities

● Project manage marketing campaign process from ideation to launch

● Ensure timely asset deliverables and oversee internal approvals of budget, creatives, and copy for all consumer-facing materials - web content, in-store displays and fixtures

● Support local market requests and retail store-level needs including VM, training materials

● Liaise between the global office and local marketing managers, field staffs, and external agencies Memebox USA, San Francisco, CA

Brand Manager July 2015 - June 2017

● Leverage data to ideate product innovation and manage the concept-to-launch execution

● Own creative process, including content, assets, and timeline with merchant approval

● Support Director of Sales on brand pitch deck for partnership with Target, Ulta, and Sephora

● Represent the brand to key e-retail partners - Forever 21, Charlotte Russe, Urban Outfitters

● Provide tools needed for partners’ success- seasonal brand updates, creative assets, best practices, exclusive promotion and product kits, and analytics

● Collaborate with Marketing on content strategy, influencer partnerships, and digital SOV Web Content Administrator August 2014 – July 2015

● Collaborate with 30+ brands to plan product launch and sampling strategy for web content

● Manage execution of online marketing campaigns across all digital platforms (web, mobile, app)

● Lead site updates (banners, landing pages, PDP), QA testing, and A/B testing

● Optimize web and mobile app merchandising by incorporating bestsellers and newness Education

University of California, Santa Cruz, 2013

Bachelor of Arts Degree in Business Management Economics and Mathematics

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