Sales Manager

CRAIG FOY

*** ******** **** ● Atlanta, GA ***** ● 770-***-**** ● adg09k@r.postjobfree.com

QUALIFICATIONS SUMMARY

Seasoned Sales Executive with over 20 years of experience exceeding sales goals in the manufacturing and distribution industries. Strengths include exemplary leadership, interpersonal communication, and conflict resolution. Excellent track record fostering a positive and hard-working team environment. PROFESSIONAL EXPERIENCE

Crown Brands, LLC—Lincolnshire, IL 12/2018-4/2020

With 6 companies to serve front and back of house operations, Crown Brands has the knowledge, expertise and resources to bring best in class products and service to all channels within the foodservice marketplace. Vice President of International Sales (2018—Laid Off due to Covid-19 –4/2020) Manage all sales, budgets, P&L, and distribution globally with the exception of the U.S. & Canada

Managed over $8 million of business globally

Lead & trained 8 regional sales representatives in strategic countries and over 150 distributors worldwide

Manage 2 inside sales/customer service representatives dedicated to international business

Created export policy and procedure for change over from Oneida systems to Crown systems

Finished 2019 10% ahead of prior year overcoming 2 months of no shipping due to warehouse change Villeroy & Boch – Monroe Township, NJ 2013-2018

Villeroy & Boch is a 270-year-old global manufacturing leader of fine porcelain and bone china in the foodservice and retail markets based in Germany.

Director of Sales, Latin America & Canada (2017-2018) Manage all sales, budgets, and P&L for Mexico, Caribbean, Central/South America, and Canada

Promoted to Director of Sales in 2017 to manage expanding Latin American and Canadian markets

Doubled sales in Mexico within 5 months

Doubled yearly sales in 2018 in Chile & Guatemala

Managed and trained 15 sales representatives in Latin America markets Regional Sales Manager (2013-2016)

Responsible for sales in the southern United States, Mexico, Caribbean, Central & South America territory covered by 30 US Sales Representatives and 20 International Sales Representatives

Achieved 40% sales growth in Florida market in 2017

#1 Manager in the U.S. in growth for 2016

Sold the largest single order of the year globally in 2016 worth $500,000 in sales

Achieved 15% growth in sales year 2015

Recognized as the #1 Manager globally in annual sales growth in 2014 during International Sales Conference in Berlin

Achieved 22.3% growth in sales year 2014

Exceeded sales budget by 10% for FY 2014, which was #1 for the U.S. sales team

Grew year over year sales by 20% in 2013

Achieved over $250,000 in new installs in Hawaii within 6 months of being assigned the territory CRAIG A. FOY Page 2

PROFESSIONAL EXPERIENCE (continued)

EMI Yoshi—North Brunswick, NJ 2011-2012

EMI Yoshi sets the benchmark for trends in the disposable plastic category for foodservice by designing, producing and launching innovative products for caterers, restaurants, grocery, c-stores and retail. Regional Sales Manager

Responsible for sales and market growth for a young company managing 2 broker groups and 20 sales reps in 9 states

Established a new $300,000 distributor in North Carolina replacing 2 competitive lines

Awarded $250,000 new business contract with Logan’s Roadhouse for a new desert item/concept

Launched new products worth $30,000 annually at Copeland’s Restaurant Group in New Orleans

Grew the Southeast region by 100% year over year by pushing new stock items in distribution Sabert Corporation – Sayreville, NJ 2009-2011

Sabert is a global leader and innovator with over 30 years of experience specializing in the design, manufacture and distribution of cost-effective food packaging solutions. Regional Sales Manager

Responsible for overall P&L, including management of direct sales representatives and brokers in the southeast region

Exceeded FY2010 budget by 8%

Achieved 24% growth in FY2010 vs. prior year

Secured new business deal with Bake One worth $750,000 annually within the first 3 months at Sabert

Partnered with Supplair, a 3rd party food supplier, to successfully acquire over $200,000 of new business with United Airlines annually

Managed mid-year unexpected broker change in Florida with seamless transition resulting in a territory that still finished over budget

Mentored and supported struggling sales rep who then achieved top performer status in FY 2010

Performed SWOT analysis on distributors to determine go to market strategy within the region

Collaborated with operations to facilitate accurate forecasting and strategic reduction of excess inventory

Utilized CRM software reporting tool to update senior management on monthly sales budget objectives Cardinal International – Wayne, NJ 2007-2009

Cardinal is a subsidiary of Arc International, the world’s largest glass manufacturer that targets economy, middle tier and upscale restaurants and hotels with china, glass and flatware. Regional Sales Manager

Responsible for the management of 6 independent rep. groups across the southern and central United States

Acquired new business with Ft. Sill (Lawton, OK) worth over $500,000 on 4 new commissaries

Created exclusive sales program for local distributor resulting in the displacement of competitor product line and $200,000 incremental annual sales for Cardinal

Doubled sales in the luxury market segment over 2 years

Promoted to manage 1/3 of the country after 9 months at Cardinal

Created go to market strategies for targeted accounts throughout the region

Prepared P&L reports to ensure maximum margin on new business

Presented complete product lines within dealers, distributors and end users to effectively showcase the value of Cardinal products

CRAIG A. FOY Page 3

PROFESSIONAL EXPERIENCE (continued)

Marietta Corporation – Cortland, NY 1999-2007

Marietta is the worldwide leader in amenity solutions ranging from national chain programs and signature stock lines to custom programs for luxury hotels and resorts.

National Hotel Sales Manager, 2005-2007

Responsible for building, motivating, and leading a nationwide sales team of 10 individuals to penetrate the luxury and upscale hotel amenity market by meeting and exceeding established quarterly and annual sales goals.

Generated over $1,000,000 in incremental sales with only 60% of sales team in place for FY 2005

Achieved 50% growth in FY 2006 vs. prior year

Doubled sales force headcount in first 5 months by attracting and retaining qualified personnel

Established new corporate sales training program and coordinated week long workshop for new hires

Developed market plans for all sales representative’s coast to coast each fiscal year

Facilitated open communication between Hotel Sales team and Distribution Sales team to reduce potential channel conflict

Created, monitored, and maintained sales organization expense budgets Distribution Sales Manager—Mid Atlantic/Southeast 1999-2004

Won national award for “Percent Growth and Dollar Growth” over previous year in FY 2004

Acquired new business with national BlueGreen Corporation worth $400,000 annually

Secured worldwide business with Chateau Elan Resorts resulting in $250,000 annually

Achieved 15% growth in FY 2000 vs. prior year

Increased territory sales in 5 years from $2.5 million to $6 million despite declining national account presence

Awarded fledgling Mid-Atlantic region in 2004 based on previous track record of increasing market share PROFESSIONAL TRAINING

Microsoft CRM

SAP CRM & Warehouse

Russ Berrie Institute for Professional Sales

McCann Motivations Management Training

Prospect Planning and Sales Objective Training

SIOP-Sales, Inventory, and Operations Planning

Proficient in Spanish

EDUCATION

Purdue University—West Lafayette, IN

B.S. School of Technology

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