Marketing Manager or Corporate Partnerships Manager

Job Title

Areas of Focus: Marketing/Account Management

Sponsorship and Social Media Strategy Development Account Management Digital Marketing Creative Development

Event Marketing Finance and Budget Management Contract Negotiation Content Writing Business Development

Summary of Qualifications

Persistent and success-driven professional, equipped with extensive background in marketing, corporate partnership and sponsorship, consulting, and brand management.

Adept at raising brand awareness, penetrating target market, and developing loyal audience through strategic marketing campaigns, brand activations, and events execution.

Skilled at conducting market research and analyzing consumer trends to identify and capture new business opportunities.

Effective at building tactical business relationships with existing and potential clients; internal and external partners; senior leadership; and other key stakeholders toward the fulfillment of corporate goals and objectives.

Expert at spearheading projects and key initiatives that drove brand recognition, grew revenue, and strengthened the company’s market position.

Relevant Experience

T-Mobile § Bellevue, WA

Sports Sponsorship and Marketing Specialist Jun 2019–May 2020

Assumed full responsibility for various key initiatives of the company such as the following:

oCreation and deployment of T-Mobile Park's sponsorship strategy in collaboration with the Seattle Mariners;

oAdministration of T-Mobile's Community Spotlight Program and multiple AR/VR experiential projects; and

oDesign and development, along with budget control of T-Mobile's branded giveaway items at the T-Mobile Park customer entrance amounting to $190K

Worked closely with internal and external channel partners and creative agencies in building and implementing integrated marketing campaigns and sponsored activations at T-Mobile Park.

Took charge of planning the development and launch of company’s internal sponsorship website which featured articles, blogs, videos, company announcements, and forums across entertainment, sports, and events.

Notable Accomplishments:

Served as the driving force behind the significant improvement across the following key business areas:

oT-Mobile’s recognition as a local company and perceptions of T-Mobile’s involvement in the community;

oBrand consideration among Mariner fans and Seattle residents; and

oGameday experience for fans visiting the T-Mobile Park.

Successfully provided unique value to customers, employees, and fans.

Genesco Sports Enterprises § Seattle, WA

Sports Marketing and Corporate Partnership Intern May 2018–Sep 2018

Presented data-driven recommendations to successfully capture profitable business opportunities.

Prepared and delivered presentation decks and analysis reports regarding potential partners.

Notable Accomplishments:

Built effective sports sponsorship strategies for key clients and spearheaded T-Mobile’s brand activations

United States Air Force § Air Reserve Base, Riverside County, CA

Marketing and Outdoor Recreation Assistant Jun 2016–Jun 2017

Facilitated qualitative and quantitative market research to identify consumer trends and propose necessary changes to existing program.

Notable Accomplishment:

Initiated efforts in boosting efficiency, participation, and profitability for the Outdoor Recreation Department through execution of several marketing campaigns and strategies.

San Bernardino Valley College – Athletic Department § San Bernardino, CA

Sports Marketing and Information Assistant Manager May 2015–Dec 2016

Held accountability for website and social media accounts of the department, which entailed development of postgame summaries, digital content, and promotional items.

EOS Fitness § Murrieta, CA

Marketing Assistant Personal Trainer Small Group Fitness Coach Aug 2015–Jun 2016

Spearheaded marketing efforts to promote service offerings and drive membership retention.

Notable Accomplishment:

Received the Personal Trainer of the Month award during the first quarter of employment.

RKR Marketing and Advertising § Temecula, CA

Marketing and Advertising Coordinator Jan 2013–May 2016

Applied analytical skills in evaluating competitive landscape, market trends, and customer behavior and generating reports by gathering, summarizing, and reviewing data.

Coordinated with marketing director to develop and analyze marketing strategy and plan by evaluating and compiling of sales forecasts, updating calendars, and creating promotional presentations.

Presided over special events and meetings through identification and organization of requirements, development of schedules, coordination of mailing lists, and creation of contacts

Tracked new sources of new sources of prospective customers and made recommendations to marketing and sales leadership.

Notable Accomplishment:

Generated 451% increase in qualified leads for participating clients through successful launch of an automated marketing system.

Rendered marketing support to a local nonprofit and successfully raised more than $20K through business sponsorships focused on helping the homeless community and increasing brand affinity for participating organizations.

Good Time Design § San Diego, CA

VIP Host, Promotions and Sales Jan 2013–Jan 2014

Established productive business relationships with in-house management, local businesses, and all VIP clientele.

Partook in raising brand awareness through social media marketing.

Notable Accomplishment:

Contributed in attracting more consumers and boosting sales performance by participating in developing promotional ideas and marketing concepts.

Other Experience

United States Marine Corps § Various Locations

Military Police Sergeant Assistant SWAT Team Leader, Honorable Discharge Aug 2006–May 2011

Gig Harbor Baseball and Sports Academy § Gig Harbor, WA

Facility Manager and Instructor

Education

Master of Business Administration with Concentration in Sports Marketing and Business: 2019

University of Oregon, Eugene, OR

University of Oregon Alumni Network MBA Mentor

Bachelor of Arts, Double Major in Business Marketing and Sports and Entertainment Marketing: 2017

California State University San Bernardino, San Bernardino, CA

Graduated cum laude Beta Gamma Sigma GPA: 3.9

Professional Development

Training: Content Marketing – Staying Relevant

Certification: Certified Personal Trainer Emergency Medical Technician–Basic

Award and Honor

SALUTE Veterans Honor Society: 2017

Professional Affiliation

American Marketing Association (AMA): 2015-2017

Technical Acumen

Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint) Tableau Google Analytics

Sponsorship and Social media Measurement Software (Hookit, Meltwater, and Netlytic)

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