Prachi Sibal

Kadeshwari Mandir Marg, Mount Mary, Bandra West, Mumbai.

+91-988**-***** adfzpu@r.postjobfree.com

OBJECTIVE

To use my journalistic capabilities and skill as a writer to tell important stories. Features journalist with 12 years of experience writing, editing for dailies, magazines and start-ups in various roles.

EXPERIENCE

Nov ’19 – Aug '20

May ’19 – Oct'19

Mar '16 – April '19

Deputy Assistant Editor, Midday, Mumbai

Overseeing and handling daily production of pages with editing, proofing and planning.

Handling a Culture beat that includes daily stories on performing arts, conceptual art and stand-up comedy.

Working in tandem with the news section to provide up-to-date coverage of entertainment events.

Managing the team, delegating and planning daily pages.

Content Strategy Manager, Culturegrade Technologies, Bangalore

Conceptualised and led the content operations from the ground up.

Developed an exhaustive HR Blog.

Handled social media while providing content / language support to product and other marketing functions.

Editorial Consultant, India Today Group, Bangalore and Chennai

Handled the monthly city-supplements for Bangalore and Chennai from concept to execution.

Contributed to national supplements – India Today Woman, India Today Spice and India Today Home.

Contributed regularly to the news magazine in the form of trend pieces, film, books, interviews and reviews.

Covered Kannada and Tamil cinema extensively with a focus on projects making national news for the magazine.

Helped execute the India Today South Conclave from its conception in 2017 with setting the agenda, guest list and on-ground coordination for Entertainment sessions pertaining to cinema in the South.

Mar ‘15 – Aug ‘15

Content Manager, No Broker, Bangalore

Conceptualised and executed content strategies with the marketing team.

Produced blogs, emails, advertisements for print and online media.

Created and edited blogs and social media posts.

Jul ‘14 – May ‘15

Communications Officer, India Foundation for the Arts, Bangalore

Handled internal and external communications for the NGO.

Annual reports, newsletters, website content, calendars and brochures.

Emailers, event updates and social media.

Jul ‘12 – Aug ‘13

Senior Features Writer, Talk Magazine, Bangalore

Was part of the founding team of the publication.

Conceptualised and handled the features section. Contributed long-form stories and interviews on music, theatre, food and books.

Sub-edited stories in the features section and proofread the magazine.

Jan ‘12 – Mar ‘12

Reporter and Sub-Editor, Deccan Herald, Bangalore

Worked in the daily supplement Metrolife, writing on music, food, education and theatre.

Designed supplement pages on a rotation basis.

Jan ‘10 – Dec ‘11

Reporter and Sub-Editor, MiD DAY, Bangalore

Worked in the features section Guide writing on music, food, art, theatre and shopping.

News stories including page one mentions on civic issues, Twitter trends, police and municipality related stories.

In-depth health stories for the health section of Mumbai MiD DAY, Active and book reviews.

Contributed to Mumbai, Delhi and Pune MiD DAY through trend and feature stories.

Sub-edited stories and designed features pages on a daily basis.

Oct‘08 – Jan ’09

Reporter and Sub-Editor, The New Indian Express, Chennai

Worked for the daily supplement Expresso and Express Estate.

Handled the Arts and Culture beat and published stories on classical arts, theatre including previews, reviews and interviews of visiting artists and those from within the city.

Reported on the fashion scene in the city and published fashion based, lifestyle and food stories.

Handled the role of a sub-editor and production of pages on desk.

EDUCATION

2005-2008

Bachelor’s of Arts in Journalism, MOP Vaishnav College, Madras University

Electives: Marketing and Advertising, General Psychology

2002-2005

Higher Secondary Education from Bharatiya Vidya Bhavan’s V. M. Public School, Vadodara, Gujarat

2007

Cambridge University certified course in Business English, British Council India, Chennai

FREELANCE WORK

Contributed freelance stories for publications like Scroll, The Ken, Open Magazine, Huffington Post, Tehelka Financial World (New Delhi), Time Out (Bangalore) and Deccan Chronicle (Chennai).

INTERNSHIPS

The Times of India, Vadodara(June 2006) – Published 28 stories in a month-long internship on the riots, peace demonstrations, health, tourism and city news. Received national bylines on some.

New Delhi Television (NDTV), New Delhi (April 2007) – Worked on the input and output desks and as a production assistant to documentary filmmaker Ayesha Sood. Trailed reporters on stories like the Naresh Trehan-Escorts case.

OTHER RELEVANT EXPERIENCE

Trained in perfumery at the Grasse Institute of Perfumery (Grasse, France) and successfully run a small-batch personal brand of handmade cosmetics.

Trained theatre actor, completed a 10-day residential programme with Auroville-based Adishakti. Worked with a Chennai-based theatre group, Masquerade in acting and production roles.

Completed an eight-day residential course in Film Appreciation by the Film and Television Institute of India (FTII) in association with Auroville Film Club.

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