PPC Specialist

Juan Salinas

Digital Marketing · Pay-Per-Click · Search Engine Optimization

559-***-**** ************.***@*****.*** https://www.linkedin.com/in/juanrsalinas Summary Of Qualifications

Google Ads Certified with fundamental skills and training in digital marketing, including paid & organic search, media buying, lead generation, analytics, display advertising, email marketing, landing page optimization, and creative work.

Experience

PPC Specialist Kings Canyon Chiropractic Center Fresno, California 3/2020 - Present

● Onboarded clients to understand their challenges, goals, unique selling propositions, market position, & managed expectations to create custom marketing strategies.

● Conducted keyword research to discover over 50+ new, most profitable, & lowest cost search terms for clients. Conducted competitor research with Spyfu to understand competing website’s digital ad strategies.

● Generated reports with supermetrics on campaign performance.

● Built out new Google Ads campaigns utilizing proper account structure & best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, & ad extensions.

● Restructured existing Google Ads campaigns to eliminate inefficiencies & optimize performance. Specifically focused on ensuring the proper structure of ad groups & proper match type for keywords.

● Sampled Google Ads campaign structure spreadsheet via Google Drive.

● Conducted A/B Split Testing of ad copy to increase campaign CTR by 26%, lower CPC by 37%, & increase conversions by over 150% over a 2 month period.

● Used Google Analytics to assess visitor behavior & make adjustments to paid campaigns.

● Installed Google conversion tracking & event snippet code on WordPress CMS web pages to measure & track user activities.

● Increased campaign impressions by 242% over a 4 month period. SEO Content Textbroker International Fresno, California Writer/Author

6/2017 - 2/2020

● Lead writer with over 1,070 written & accepted seo and niche blog website articles for clients.

● Revised content pieces for grammar and structure errors to maintain SEO friendly standards.

● Wrote & delivered articles in both spanish & english within given deadlines. Customer Service J&L Party Rentals Fresno, California Representative

8/2014 - 5/2017

● Worked with a diverse client base to negotiate prices & schedules.

● Worked on a daily basis in teams of two or more to meet deadline events and client appointments.

Education CSU Fresno Fresno, California

8/2015 - 6/2018

● Introduced to C++ & HTML.

● Majored in computer science.

● California state seal of biliteracy.