Food Service Sales

Dairy Marketing & Business Development

Highly accomplished dairy product, equipment and service Executive with a strong background in new markets. Managed distribution channels in diverse categories. Successful manager of national sales operations with full P/L responsibility. Proven skills developing product branding. Strong ability to successfully manage key account relationships. Effective leader that articulates a clear vision, identifies strategic priorities, aligns appropriate constituencies, both internal and external, then inspires and motivates teams to deliver excellent brand and marketing results.

EMPLOYMENT:

JADE ORGANICS FOOD IMPORTERS LLC, Philadelphia, Pennsylvania 2015 to present

Marketing Leader Deli and refrigerate dairy items

Distribution of certified organic dairy goods and conventional, retail, food-service, catering and ingredients; domestic market; imports from Europe with custom brokers, clearing agents and all supply-chain operations (logistics, storage, paperwork). Negotiations with wholesale, food brokers, industrials. Strong knowledge of major food players and network.

2 years with France’s largest dairy Coop SODIAAL https://sodiaal.coop/en

2 years with France’s dairy converting company CENTURION https://www.le-centurion.com/

VEOLIA WATER North America, Philadelphia, Pennsylvania 2013-2015

Market & Project Manager $150M organization in Sustainable biotechnology for food & beverage industry

Sales & marketing strategy targeted to the American food manufacturers. Leadership towards Global food accounts with cross-cultural team of engineers. Promotion of new Philadelphia Laboratory facilities to analyze food samples (dairy, beverages, meat…), conduct pilot plants and other R&D projects. Active participant in seminars and food trade shows to present innovative marketing solutions for the environment, to improve efficiencies and save operating costs. Data surveys and panels analysis, Partnership with University and Government research centers in Biotech and sustainable food process.

TRIBALLAT NOYAL, Paris, France 2011-2013

Global Dairy Marketing Director $100M organization

15% growth of European branches, leading branded items, innovative slotting in distribution chains and specific organic stores, new domestic team organization implementation. Exclusive R&D and product development for each family line (with fruit ingredients). Plant Certifications and audits. Full business plan proposition for the US market with industrial and joint ventures investments.

SAVENCIA-BONGRAIN Paris, France 2000-2010

Global Market Director food international leader

Supervision of American business with sales team in both continents. Management of Global Food Service Contracts with large ingredient companies (Dawn Foods, Griffith Laboratories) sales policy and other large procurement strategies. Active role in R&D across the US and analysis of future segments and niche global consumer trends. Imported cheese strategies.

Division Director New Holland, Pennsylvania

Brought in to lead the global sales team of this $300M region. P&L responsibility for a portfolio of 50 SKU with annual sales of $10M, operating profit of $800K. Three US plants producing award winning branded cheese spreads and commodity driven white cream cheese. Reversing negative trend on the two major export markets by delivering an aggressive program to customers through brokers. Drove revenue from -30% recession hit to on-line budget, maintained operating profits. Successfully assessed a major quality issue affecting specific international customers and follow-up of recommendation. Delivered unprecedented overseas market export strategy to gain shares against local and international competitors.

Country Director Monterrey, Mexico

$20M region of Savencia – Bongrain. P&L and strategy ownership of a business consisting of importing premium products and operating profit of over $500K. Accountability for the leadership and development of a HQ organization of 5 logistic and sales professionals and an extended team of 20+ associates. Also fully engaged in the holding’s cross-functional organization of 80+ factory plants, with a focus on 3 major supply areas: Europe, USA and South America. Led an organizational restructuring which resulted in improved resource allocation. Spearheaded an aggressive innovation agenda that delivered a +27% sales contribution vs. goal of 15% while concurrently and successfully reinvigorating the core business (mostly with COSTCO club type wholesale chain). Led record market share gains in 2006 and 2007. New US Hispanic market focus with lines of fruit flavors or fruit desserts with specific outsourced ingredients,

Global Market Director Paris, France

Managed the opening of International markets for new plant in Uruguay. Successfully transitioned initial business plan to. Captured export volumes to Mexico from New Zealand competitor, US licensing negotiations and Miami Cruise Ships supplier. Brought in to lead inside analysis of International synergies. Led and developed a transverse mapping of operations from 50 branches.

LACTALIS, New York, New York 1997 – 2000

Area Director dairy industry ; Président, Galbani, Parmalat

Brought in to lead a turnaround of the Président brand cheese portfolio in retail and Food Service channels. Successfully reinvigorated the 25+ distributors network and to establish new outposts in strong growing markets. Managed the brand P&L as well as led a team of marketing professionals both in the US and France. Development of Food Service strategy for the Caribbean: large tourist resorts and cruise ship supply.

CAMPOFRIO FOOD GROUP, Madrid, Spain; Paris, France; Buenos-Aires, Argentina 1991 – 1997

Country Director

$500M organization in pork meat industry

Slotting new end-users pre-sliced in retail, incrementing sales and brand recognition. Due diligences of a targeted French ham producer. Responsible for the execution of branded programs and private brand plans as well as the development of future go-to-market plans. Launch of the Serrano ham in France vs. Prosciutto. Launch of private label in UK’s largest retail chains.

EMERSON ELECTRIC, Madrid, Spain 1988 – 1991

Territory Sales & Marketing Manager

$50M organization in professional Equipment Industry

EDUCATION:

ESSEC BUSINESS SCHOOL – EPSCI, Paris, France 1985-1988

Bachelor in Business Administration, Marketing exchange program at Spanish ICADE Business School.

2005-2010 French Government Export Consultant in Mexico www.cnccef.org/

2012-2015 Consultant/Council Member at Gerson Lehrman Group www.glgresearch.com/

2015-2016 Spanish Government Export Consultant for the US market www.icex.es

LANGUAGE SKILLS: English, Spanish and French fluency. Knowledge of Mandarin, German, Italian, Portuguese.

2010-2013 American School Soccer Coach, Paris, France, Middle school International tournament organization

2014- 2015 Travel Radnor Soccer League Coach, Wayne, PA, Middle School

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