Social Media Sales

MICHAEL ROSS HARRELL JR.

*** *. ***** ***** ****** Unit 4, Alexandria, VA 22314 · Mobile: 571-***-**** · Email: ***********@*****.***

Education

University of South Carolina – Columbia

Bachelor of Science – Hospitality Management – Minor – Marketing Management

Work Experience

National Cooperative Business Association (NCBA/CLUSA) - May 2019 - June 2020

•Managed and tracked all financials for membership department.

•Assisted in recruitment of a record number of members in 2019.

•Helped manage dues structure analysis (first look into dues structure in 20+ years) by providing vital insight and support to both NCBA/CLUSA leadership as well as outside consultants.

•Ran entire membership department from September 2019 - February 2020.

•Created multiple sections of NCBA/CLUSA 2019 membership report.

•Fielded all incoming emails and calls for membership department.

•Assisted in facilitation of first NCBA/CLUSA CRM system (Blackbaud).

•Attended multiple industry events on behalf of NCBA/CLUSA creating pivotal new contacts and members.

•Created extensive prospect lists that included all vital contact information needed to ensure continued success for NCBA/CLUSA in 2020 and beyond.

Natural Products Association (NPA) – Director, Membership – Oct 2018 - April 2019

•Managed membership team

•91% renewal rate from 2018 and a total of 2.2M in membership revenue

•Assisted all member and non-members with Good Manufacturing Practice (GMP) and Natural Seal Certifications by partnering with Underwriters Laboratories (UL)

•Selected members for NPA Membership Committee and ran NPA Membership Committee meetings.

•Answered all industry questions and concerns current members have and help with any legal matters within the industry

•Established a text update membership platform for live government affairs updates to all members

•Created all financial reports for the membership department

•Identified prospective new members and conducted onboarding procedures

•Held meetings with NPA board of directors and updated them on membership numbers and progress.

•Created and sent all invoices (2000) weekly

•Maintained and updated CRM system (UX), initiated first data scrub scrub since 1997.

•Maintained all social media accounts.

•Hired new membership staff.

•Produced marketing material and campaigns for all conferences.

Health Industry Distributors Association (HIDA) – Manager, Conference and Sponsorship Sales – Aug 2017 – Sept 2018

•Created all new business for HIDA.

•Generated $118,000 in new business sales.

•Oversaw all purchasing for association events with hotels and conference spaces.

•Managed all booth purchases.

•Managed all sponsorship purchases.

•Created all social media campaigns for booth sales.

•Completed all purchase orders for conferences with outside exhibit company (Hargrove), hotels/conference centers, and clients.

•Produced marketing material and campaigns for all conferences.

•Attended all site visits for potential future conferences and meetings.

•Edited all media related material for conferences and meetings.

The Diplomat Media Services (TheDiplomat.com) – Vice President of Advertising (Digital Sales) – Feb 2017 – Aug 2017

•Hired and managed the international sales team.

•Established a new CRM and mail merge systems that could handle bulk mailings.

•Created all insertion orders for clients.

•Have established 100% of advertising revenue since starting in February 2017.

•Handled all invoicing and accounting for the advertising department.

•Created and designed an entirely new native advertising campaign for clients.

•Produced all promotional material that is sent to clients on a weekly basis.

•Tracked all metrics on Facebook and website to ensure clients have up to date information.

•Created and implemented and entirely new media kit.

Mortgage Bankers Association (MBA) – Senior Advertising Manager – Aug 2015 – Aug 2016

•Managed national sales team of 12 sales representatives.

•Organized and posted all advertising content that came through the association including Newslink/Print/Digital.

•Produced all business analytics within the advertising department.

Involvement in the the following 4 departments of business within Mortgage Bankers Association

- Newslink

•Managed 3 different email publications that identify with part of the mortgage banking business. Newslink (the main and generalized email distribution on mortgage banking) Residential as well as Commercial and Multifamily Newslink. Total distribution is 98,000 individuals with advertising revenue of $1.2M.

•Generated 12% additional advertising revenue in 2015.

•Managed all advertising from receiving client ads to posting all ad campaigns within each weekly publication.

•Provided all clients and sales reps with weekly metrics including: clicks, impressions, and email open rates.

- Magazine

•Designed pre-flight software using InDesign.

•Organized and maintained all monthly print advertisements as well as uploaded and reviewed all advertisements to InSite before and after blue line.

•Pre-flighted and determined whether each advertisement met requirements for printing and provided instruction to clients if necessary.

•Generated advertising sales revenue of $1.4M.

•Despite magazine cancelation in July 2016 (October 2016 being the last issue for the year) advertising sales team on pace to generate approximately a 10% increase in advertising revenue from 2015.

- Sponsorship

•Maintained all online sponsorship postings including advertising on conference mini sites.

•Posted all sponsor profiles and logos on conference mini sites.

- Marketing

•Designed and priced a new campaign for Mortgage Bankers Association’s digital marketing (did not exist prior to my employment).

•Assisted on layout and design of all media kits.

•Posted all paid advertisements on Mortgage Bankers Association’s website.

•Provided monthly metrics to all sales reps and clients including: clicks (by page) and impressions.

National Defense Industrial Association (NDIA) – Advertising Coordinator – Oct 2011 – Aug 2015

•Managed National Defense Magazine’s international sales team.

•Sold advertising space for the N.E. territory in National Defense Magazine includes the following states and country: CT, DE, MA, ME, NH, NJ, NY, PA, RI, VT, and Canada.

•Increased advertising sales in the N.E. territory by 100% over the previous year.

•Created and distributed National Defense Industrial Association’s e-newsletter and monthly promotional materials (consists of editing graphics and layout of e-newsletter and promotional pieces).

•Provided leads and necessary promotional material to the international sales team.

•Formulated proposals for print media in National Defense Magazine as well as digital media on NDIA website and monthly e-newsletter.

•Generated and distributed all invoices for National Defense Magazine.

•Identified problems with advertisements (formatting, defects, and size).

•Processed all payments (checks, wire transfers, and credit cards) for National Defense Magazine.

•Assisted in BPA audit by ensuring correct materials were on hand for the auditor by crosschecking records.

•Assisted National Defense Magazine’s advertising customers with any billing questions.

•Maintained and updated National Defense Industrial Association’s member records in NetForum (company system designed by Abila AMS Software).

•Created and submitted all advertising sales team’s commission checks.

Skills

•Expert on Banman Pro, Ingeniux, Google Analytics, and Social Media Marketing including: Facebook, Twitter, and LinkedIn.

•Expert in all virtual meeting platforms as well as organizational apps such as Slack, Evernote, Asana, Wurnderlist, etc.

•Expert in CRM systems including but not limited to: iMIS, Avectra, netFORUM, HubSpot, Blackbaud, and Salesforce.

•Microsoft Office expert: Word, Excel, Powerpoint, Outlook, and Publisher.

•Adobe Suite expert: InDesign, Photoshop.

•Familiar with QuarkxPress.

•Excellent organizational, analytical, customer service, sales support, and technical skills.

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