Marketing Manager and Analyst

Partner Engagement

Kyle HAYS

Marketing & Events Manager

A Passionate Marketing, Events and Project Manager with over 20 years of experience in cross-functional team leadership, sales and customer service. I have a demonstrated ability to collaborate with Product, Revenue Management, Sales Leadership, PR and C- Level Executives to increase partner engagement and build successful content and event strategy. I love to analyze data and execute on a multitude of marketing and event initiatives. I am a creative, customer obsessed individual who has a track record of managing multiple successful projects simultaneously and I am a skilled team leader who listens to, and values each individual, encouraging them to own their projects. Experience

Skills

Holland America Line / 2015-2020

Manager—Events, Sales & Marketing Support

- Managed the $1 million yearly budget and all large scale global events and virtual events

- Creatively slashed the year over year budget spend on events resulting in 71% savings from 2015-2017

and an additional 24% from 2017-2019

- Developed and managed new multi-channel events

and marketing strategies, technologies and SOPs

which increased partner engagement, simplified oper- ational processes and saved on expenditures.

- Produced and hosted a partner engagement pod-

cast reaching 1000 unique downloads per episode.

Samples upon request.

Holland America Line / 2009-2015

Revenue Management Analyst

- Using data driven decisions, and a keen knowledge of inventory controls, I successfully increased net revenue for assigned products

- Worked closely with senior leadership to create and prepare analytical reporting

- Successfully increased net revenue for assigned

product to %101 of budget for fiscal year 2014

- Instrumental in defining and implementing a new

process for the current process of international reve- nue management and foreign exchange

Speech & Theater

Orlando Ashford— **********@*****.***

Denella Ri’chard— 954-***-****

Bill Fletcher—206-***-****

Education

References

linkedin.com/in/kyle-hays-4a5bb02 206-***-**** ********@***.*** Holland America Line / 2007-2009

Product Marketing Manager

- Managed a multi-million dollar portfolio of product by creating multi-channel marketing strategies

- Successfully increased net revenue for assigned

products year over year

- Worked closely with direct media and creative agen- cies

- Presented business cases to senior leadership

- Created and managed campaigns and marketing

strategies to ensure timely marketplace availability Public Speaking

SQL

Tableau

Customer Service

Project Management

Business Development

Critical Thinking

Positive Attitude

Excel

Passion

Cross-Functional Team Leadership

C-Level Communication

Podcasting

Process Improvement

Experience Cont’d

Holland America Line / 2005-2007

Business Development Representative

- Achieved “Business Development Team of the Year

2006”

- Through excellent customer service and communica- tion I successfully increased revenue for my territory College of Southern Idaho—1992

Bias for Action

Vendor Management

Events

Magnolia Thriftway 1998-2005

Customer Service Manager

- Managed 20+ grocery staff and personally handled all escalated customer service issues. Merchandising, Purchasing & Vendor management

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