Digital Marketing Data Analyst

SUSHMITHA PALLETI Phone: 573-***-**** E-mail: ***********@*****.***

Summary

Experience of 4 years in Data-Driven fields and master’s degree. Expertise in Statistic Predictive Modeling, Machine Learning Engineering, Marketing Analytics, Data Analytics, Data Modeling, Data Architecture, ETL, Load Automation, Data Lineage, Business Data Analysis, Data Mining and Wrangling, Text Mining, Business Intelligence and Data Solutions.

Skills & Core Competencies

Programming

R, Python, SQL, Java, C++

Databases

TSQL, SQL Server, MySQL, PostgreSQL, MongoDB, NoSQL

BI /ERP Tools

Tableau, Shiny App, Salesforce, SAS, Teradata, SSRS, Crystal Reports, Business Objects, Micro Strategy, SAP ERP, SAP Business One, other SAP modules.

Statistical and ML concepts

Cohort and Funnel Analysis Models, Regression Models, Classification Models, CNN, RNN, ANN, LSTM, SVM, Clustering, PCA, NLP, Computer Vision, Recommendation Systems, Adaboost, XGboost

Python packages

NumPy, Pandas, Seaborn, Scikit-learn, SciPy, matplotlib, Keras, TensorFlow

Big Data

Apache Hadoop, Hive and Spark, Data Warehouse (Snowflake)

Professional Experience

Graduate Teaching Assistant: Southeast Missouri State University, Missouri, USA Jan’19- May’20

Participated In professor's research studies on NLP and Hand Gesture Recognition with Python.

SAP Data Analyst: Nando's, Pretoria, South Africa Feb’18- May’19

Worked on SAP ERP, MM, Business One, SQL for maintaining, monitoring and controlling Material Master, Customer master, policies, BPP, KPI’s, Requirement Analysis, Forecast Analysis and Gap Analysis of various source systems sitting and coming from multi systems. Responsible for BI Data Quality.

Marketing Analysis Intern: The Blogs Mart Pvt Ltd, Hyderabad, India June’17- Jan’18

Worked on Digital Marketing Analysis, Requirement Analysis, Data Analysis and Gap Analysis, Predictive Model Analysis with Python, Tableau and SQL.

Business Marketing Analytics Intern: Elyuxen Newspaper, Hyderabad, India Jan’16- Mar’17

Worked with SQL, MS Excel, VLOOKUP, HLOOKUP, Python for Business Analytics, created BRD’s, creating cohort and funnel reports.

Education and Certifications

Master's in Computer Science from Southeast Missouri State University Aug’18- May’20

Bachelor's in Electronics and Communications from Jawaharlal Nehru Technological University Aug ‘14- May’18

Data Science: R language, Data Wrangling, Inference and Modeling, Productivity Tools Certifications from HarvardX

SQL certification from Stanford Online

Tableau Verified Analyst badge

Projects

Tesla Case Study: LSTM stock predictions and Model Classifications

Hyderabad City- AQI: A multioutput ML model, wrapped in Chain Regression for 88.62% accuracy.

Hand Gesture Recognition: With OpenCV with Python, 4 layered CNN Deep Learning model

Send A Tree: Performed load automation, market analysis and segmentation, EDA (funnel & cohort) on KPI’s,

Linear Regression, GaussianNB classifier.

LinkedIn: https://www.linkedin.com/in/palleti-sushmitha-49150598/ GitHub: https://github.com/sushpal1725

Medium: https://medium.com/@sushmithap3

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